Amplify your video content with social ads [Film School for Marketers, Ep. 37]

For many organizations, social media plays a big role in brand awareness, lead generation, and audience building.

However, you may be noticing that organic reach on social is increasingly difficult and it’s hard to cut through the noise. 

This episode of the FSM is brought to you by Quicc. 

Today we have special guest Dan Baum, Paid Media Specialist at IMPACT, to talk about how you should use social ads to amplify your content and connect with buyers.

Dan specializes in paid media campaigns and media buying for our clients utilizing ads on Google, YouTube, and LinkedIn.

Listen to the full episode here (or scroll down to watch the video):

Dan's official recommendations about Paid Media

Although Dan typically runs the campaigns for our clients, he shared with us some great tips and tricks for you to do this in-house.

If you're outsourcing your paid media efforts currently, this episode is packed with good information to help you get the most out of that relationship.

In this episode we cover: 

• Out of Google, YouTube, and LinkedIn which brings the best value for dollars spent
• The major factors of cost with LinkedIn and YouTube ads
• Why video is an important part of advertising on social media compared to images and/or written content
• A typical campaign structure that includes video content (for example retargeting efforts)
• Quality of video ads: user generated content vs. polished video
• Which paid media platforms are the most user friendly vs. which are more complicated
• How most agencies structure their pricing with paid media and what factors impact it (doing it for you vs. consulting)
• How can someone look at the performance of paid ads and know if they are doing a good job
• What are typical red flags people miss that get in the way of their success with paid ads 

If you are looking to learn more about paid media we highly suggest checking out Dan’s pillar page, The Ultimate Guide to Google Ads.

Dan's hand-picked articles from IMPACT about Paid Media

• The Anatomy of a Successful Social Video Ad [New Research]
• How Much Do YouTube Ads Cost in 2020? (A Pricing Guide)
• The Ultimate Instagram Ad Cheat Sheet for Businesses [Infographic]
• Does YouTube Marketing Really Work? Here’s How to Make the Most of It

If you have specific questions and want to reach out to Dan you can find him on LinkedIn here or email him at dbaum@impactplus.com.

We’d love to hear from you!

First, subscribe to our Film School for Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!