Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

Read it now Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
The Ultimate Inbound Marketing Strategy Playbook 2021
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2021
Covers-FINAL

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company
Close
Covers-FINAL

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2021
Read it now
Infographics

‘Tis the season: A look at consumer spending habits this holiday season  [Infographic]

By Shandia Drummond-Butt

Shandia Drummond-Butt also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2021.

‘Tis the season: A look at consumer spending habits this holiday season  [Infographic] Blog Feature

How many of you are just plain over this holiday season? 

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

The long lines, the waiting for packages to arrive, the last minute gift search. 

Ugh, why does it feel like we’re busier than ever this year?

Well, according to a report by Andre Lipsman of eMarketer it’s a mix between a shortened shopping timeline and general economic uncertainty: 

"Holiday spending growth will be driven by a consumer economy that remains robust, due to low unemployment, rising wages, a strong stock market, and healthy consumer confidence. At the same time, rising tariffs and trade war tensions, stock market volatility, and dampening consumer sentiment all weigh on the season’s growth potential — while the shortened calendar between Thanksgiving and Christmas presents an additional challenge."

But even with that looming uncertainty, it seems that the holiday forecast still shows  that "US [holiday] retail sales will climb 3.8% to $1.008 trillion, making it the first-ever trillion-dollar holiday season, while US retail e-commerce spending will rise 13.2% to $135.35 billion."

Let's dig deep into the spending trends on overall holiday spend and the generational differences in spending, with this infographic by Creditful.

'Tis the season for spending

What are we spending on?

Between gifts, holiday parties, and decorations, holidays in the US seem to be getting more and more extravagant. 

The report predicts that the average spend per person for the holidays will be around $1,193, including gifts, travel, food, beverages, and decorations.

According to the report, gifts accounted for the largest portion, averaging $536 per person. 

Much of this retail shopping is driven by seasonal events like Black Friday, Cyber Monday, and Super Saturday— the last Saturday before Christmas. Targeting last-minute shoppers, the day is filled with one-day and last-minute sales.

The next highest expense was travel, averaging $350 per person for the holiday season. 

According to Janeen Christoff of TravelPulse: 

"67% of Americans plan to use vacation days and/or paid time off to hit the road this holiday season. Nearly a quarter of these people (24%) are planning to travel for longer than six days."

Also, " The Travel Channel research showed that nearly one-third (28%) are planning to spend in excess of $500 on the trip. "

With these two areas representing the highest spend, the infographic goes a step further and shows the generational breakdown of the holiday spend. 

Generational spend

Baby Boomers are the largest consumer generation behind millennials, making them an important generation to look out for. 

However, according to Creditful’s  infographic, Boomers will spend about an average of $573 on gifts this holiday season, more than Millennials, who spend less than an average of $491. 

This may be due to the fact that Boomers are have a retirement savings, while Millennials may still be getting their footing in their careers.

In the report, Generation X came in as the highest spenders, paying out an average of $622 on gifts alone. 

This may have something to do with the fact that Gen X, born between 1961 and 1981, places many at an age range that is typical for parents and new grandparents and since many have not reached retirement age as of yet, they are capable of spending more than younger  Millennials and Gen Z.

They are also the most likely generation to buy clothing/accessories (68%) and entertainment items (44%), and most likely to shop mass merchants (51%). About one-fifth start shopping on Black Friday, according to a Fox Business report.

Millennials are more about the deals and the gadgets this season as well as getting more value for their money. 

According to The NPD Group's report on Generational spending habits

"Consumers in this generation plan to spend less than their older counterparts (Gen X and Boomers) but one-third plan to spend more than they did in 2018....

The vast majority will shop online, but they are also more likely than all other generations to buy electronics (46%) and shop Dollar Stores (19%)."

Being born in the Millennial generation, I can absolutely attest to the fact that this was my exact spending habit this season. Hey now, the dollar store has great deals!

Happy holidays!

As much as spending around the holiday season is amazing, it certainly is stressful for consumers and businesses alike. 

For the consumers, stress means last-minute running around, endless online shopping, the wait for packages, and keeping up with all the sales. For businesses, it means making sure their campaigns run smoothly and are successful. 

But regardless of what end you’re on, let us not forget the true meaning of this holiday season: It's better to give than to receive. So give the gift of love, joy, hope, and peace for all humanity. 

Happy holidays! 

Check out the full  infographic below to show you a clear breakdown of the spending habits for the 2019 holiday season! 

holiday-spending-infographic0

holiday-spending-infographic

 

Covers-FINAL
Covers-FINAL

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2021

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Infographics
Published on December 22, 2019

Recent Articles

What are the most popular types of YouTube videos in 2021? [Infographic]

By Ramona Sukhraj on May 19, 2021
6 min read

88 compelling words and phrases to prompt website visitors into action [Infographic]

By Kaitlyn Petro on April 24, 2021
3 min read

7 must-have word-of-mouth marketing strategies [Infographic]

By Ramona Sukhraj on April 18, 2021
3 min read

The psychological meaning of shapes in logo design [Infographic]

By Ramona Sukhraj on April 17, 2021
1 min read

Content marketing in uncertain times: trends and facts to know in the ongoing pandemic [infographic]

By Joe Rinaldi on February 27, 2021
3 min read

Top B2B digital marketing trends to look out for in 2021 [Infographic]

By Nicole Letendre on February 20, 2021
3 min read

Chatbot customer service statistics and trend you've got to see for 2021 [infographic]

By Kaitlyn Petro on February 13, 2021
3 min read

Does backlinking still matter for your SEO? [Infographic]

By Melanie Moore on February 6, 2021
3 min read

5 tips for maintaining team solidarity while working remote [Infographic]

By Carolyn Edgecomb on January 30, 2021
5 min read

Marketing and sales alignment when using HubSpot and Salesforce [Infographic]

By Joe Bachir on January 16, 2021
1 min read

Top design tips for e-commerce website success in 2021 [Infographic]

By Chelsea Boice on January 9, 2021
2 min read

The top 10 social media trends for brand survival in 2021 [Infographic]

By Joe Rinaldi on January 2, 2021
4 min read

How to dominate your space with the HubSpot-WordPress plugin [Infographic]

By Melanie Moore on December 19, 2020
3 min read

7 graphic design trends that will dominate 2021 [Infographic]

By Joe Rinaldi on November 28, 2020
5 min read

Two key focus areas to optimize your blog conversion rate [Infographic]

By Carolyn Edgecomb on November 21, 2020
3 min read

Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]

By Chelsea Boice on November 14, 2020
1 min read

The importance of body language in your next big job interview [Infographic]

By Kate Fodera on November 1, 2020
7 min read

Expert tips on designing for color blindness — from a color-blind designer [Infographic]

By Joe Rinaldi on October 11, 2020
2 min read

How to handle negative thoughts and emotions at work [Infographic]

By Melissa Smith on October 4, 2020
4 min read

9 keys to building an effective landing page [Infographic]

By Steve Polito on October 3, 2020
3 min read

Why website speed matters even more than ever in 2020 [Infographic]

By Melanie Moore on September 27, 2020
2 min read

55 key design and UX stats to guide your next website redesign (Infographic)

By Chelsea Boice on September 12, 2020
2 min read

The eye-opening influence of Instagram on buying [Infographic]

By Melissa Smith on September 6, 2020
1 min read

3 reasons why company culture matters (and how to build yours) [Infographic]

By Natalie Davis on September 5, 2020
3 min read

True colors: What color choices say about your brand [Infographic]

By Daniel Escardo on August 29, 2020
2 min read