Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close

How to Make Your Organization Attractive to Job Candidates in a Competitive Job Market

How to Make Your Organization Attractive to Job Candidates in a Competitive Job Market Blog Feature

February 8th, 2019 min read

Hiring today is difficult.

There are so many great companies interviewing marketers and fighting for the same job candidates -- especially the most qualified ones, which also tend to be the ones that you want to work for your company. This competition has led to a situation in which many companies will do whatever it takes to reel in the right people and bring them on board.

“The shortage of skilled talent continues to grow. In fact, the U.S. Bureau of Labor Statistics reported that in May 2018 there were more job openings than unemployed people—the first time that has ever happened. That statistic is one of the clearest signs yet of the growing gap between the needs of employers and the pool of available talent.” (Source)

So how does a company stand out with so much competition? There are a few things we’ve found to work for us that help to grab the attention of job seekers.

Show off your Benefits

Before accepting a job at IMPACT, the most common question we get from applicants is, “Can we review your company benefits?”.

For companies that want to stay competitive and attract top candidates, it’s becoming more and more important to have the kinds of benefits and perks that employees are looking for in today’s market.

At IMPACT, we make sure that our benefits are clearly outlined on our website, job postings, and in our public profiles.

Screen Shot 2019-02-07 at 10.06.28 AM

In our experience, some of the more popular benefits/perks that job-seekers are looking for include:

    • Paid Maternity/Paternity Leave

    • Unlimited Vacation

    • Medical Benefits

    • 401k with an employer match

    • Profit Sharing

    • Gym Memberships

No matter what your company offers, make sure your job applicants can clearly find information about it when applying.

Maintain an Active Social Presence

It’s no secret that just about everyone today is on social media, including your target applicants.

“79% of job seekers use social media during their job search, and most of the active and passive candidates are on social media on a daily basis.” (source)

This means that if your company isn’t active on social media, you’re missing out on countless opportunities to catch the eyes of job applicants.

Post Regularly

It’s important to understand which social platform your candidates are on, and then make sure your company has an active presence there as well.

Are they on Facebook? Twitter? Instagram?  One quick way to find this out is to ask your top employees which platforms they use regularly. Chances are, other people like them are on those platforms as well.

Screen Shot 2019-02-07 at 10.06.54 AM

At IMPACT we make sure our Instagram is always up to date with our latest adventures.

Even if you aren’t always posting about job openings, just keeping your company top of mind is important when trying to reach both active and passive job seekers.

You never know if your post might catch them at the right time.

Create Communities

If you want to take your social media game to the next level, build a community that attracts the types of people you want in your company circle.

At IMPACT, we have a group on Facebook called “IMPACT Elite” where we’ve built a community of people interested in inbound marketing and growing their businesses.

It’s a great place to find and reach potential job seekers since we already know they know IMPACT and they’re interested in the marketing industry.

Screen Shot 2019-02-07 at 10.08.53 AM

We even ask on our job applications if people are members of IMPACT Elite so we have some extra insight as to whether or not they’re involved in our community (it's also a great indicator of whether the candidate has done their homework on us). 

Showcase Employee Reviews

The best way for potential employees to be sold on your employee experience is to hear it from the employees themselves!

There are a few places you can showcase and solicit employee reviews:

1. Glassdoor

A few years ago, we realized how important it was to have positive employee feedback on sites such as Glassdoor, and did a full push to bring our rating up by simply asking employees to write reviews.

We even worked it into our employee check-ins to ask them to write a review after being at the company for more than 6 months so we constantly have more feedback on the site.

Screen Shot 2019-02-07 at 10.10.13 AM

Try doing a push with your team by asking them to leave a review. Even a brief one can help your ratings on sites such as Glassdoor.

2. Your Careers Page

If your company has won any culture-based or employee-based awards, make sure to show them off on your careers page. Because most of those awards are given based on answers that employees who currently work at your company provide in response to third party surveys, they’re a great way to show how your team really feel about working at your company.

If you don’t have any awards to show on your careers page, that’s okay. Ask your teammates if they’ll write up a one to two sentence testimonial about why they like working at your company and post those on your careers page instead.

You can even include a way for applicants to reach out to those team members with additional questions so it puts a “real person” behind the quote.

Host Events

Events are a great way to expand brand awareness, connect with potential applicants, and show your passion for the field.

Candidates want to join teams that are staying on top of their industry, and hosting events is a great way to show off your expertise and bring people with similar interests together.

These don’t necessarily have to be large, in-person events. They can also be online, or even smaller, informal gatherings.

At IMPACT, we host one large annual event called IMPACT Live which attracts over 1,000 marketing professionals, and then smaller, more frequent events called Hubspot User Groups (or HUGs for short) attended by 25+ people interested in growing their careers or businesses.

While IMPACT Live takes place in Hartford, CT (close to our headquarters in New Haven), the HUGs are scattered across regional locations throughout the country. This exposes us to candidates in all different areas, which is ideal since we are interested in both growing our local team and increasing our remote workforce.

Both types of events work toward building our larger community of people in the industry.

Screen Shot 2019-02-07 at 10.11.02 AM

Marcus Sheridan kicking off IMPACT Live ‘18

Once a candidate has gone to your event, they’ll have met members of your team in person, will know a lot more about your company, and will have experienced first-hand what you’re all about.

Now, when they’re looking for a job, you might just be top of mind.

Join us at IMPACT Live ‘19 for an unforgettable experience!

Create a Careers Page That Stands Out

“Candidates don’t apply immediately after hearing about a job. Instead, 59% look up the company’s website. Sixty-six percent want to know about your company’s culture and values, 54% about perks and benefits, and 50% about mission and vision.” (Source)

A little while back I wrote an article about creating a great careers page. In it, I listed some of the main points below. While you can skim these, I encourage you to read the full article to get more in-depth information.

  1. Speak to Them Like They’re Already a Part of the Team: Watch how you word things. It makes a difference when the candidate is reading your page.

  2. Give Them Something to Be Passionate About: Make sure they understand your company’s mission and purpose.

  3. Tell Them What Your Team Values: Dive into your core values and what they're all about.

  4. Explain the Whole Package: Benefits! Benefits! Benefits! You’ll want these to be very clear to the candidates.

  5. Be Real: Show off real photos and videos of your team.

No matter where you’re starting with your careers page, a few quick tweaks can make it even stronger and more appealing to candidates.

You’ve Got This

Don’t wait around and let your competitors take all the great talent! Start making small changes today for big results down the line.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE