Yesterday morning, I received an email that absolutely warmed my heart, but also made me chuckle in its fortuitous timing:
I hope you are having a fabulous day (or actually it would be nighttime where you are seeing as I’m based in Australia!).
This email is simply because I have watched all your Content Lab podcasts which I am a HUGE fan off and there hasn’t been a new one since June! Please tell me your Podcast is still going and you are just taking a break from it?!
I know you are a busy person and I definitely don’t want to increase your work load but I seriously love that podcast – it’s my favourite on IMPACT. Even my 6 and 8 year old boys like listening to you when I play it in the car!
Well, I've got some great news for you, Kristy, and everyone else!
Today marks the official and permanent return of the Content Lab podcast.
What's new with the Content Lab
The focus of Content Lab will still be candid, tactical conversations about the proverbial content sausage gets made in digital marketing. Quite frankly, we don't do a great job as an industry of talking about the nuts and bolts of actually creating content.
With that said, I'm not just returning with the same ol' same ol' routine I had before. In fact, I've made some pretty big changes...
Here's John in action on the left, extracting some HubSpot-y goodness from fellow IMPACTer Nick Bennett.
To say John is an absolute whiz at writing, interviewing subject matter experts, storytelling, coaching folks on how to create content, and so forth, would be a gross understatement of his capabilities.
Does this work? Well, according to ye olde HubSpot, this newsletter has almost $1.5 million in influenced revenue associated with it. So yes, being a human is memorable and fun, but also (most of all) profitable.
I also try to weave my personality into my articles for IMPACT, because I want people to connect with me and have fun while learning, as appropriate:
But how do you do this effectively? There are a lot of fears I hear from folks who want to embrace being more human:
"I'm not funny, and I don't know how to be funny."
"My industry doesn't allow me to be personal or open."
"I'm not sure my bosses will go for it."
"How do I know how personal I can get?"
"Does this approach actually work, or are us marketers just getting bored?"
In this episode, John puts me in the hot seat to address each of those fears.
And by the end of this episode you'll have the tactics, tips, and strategies dumped into your brain about how to be an authentic (and funny, if you desire) human being whom your audience will love enough to give you money in exchange for goods and services.