ICYMI: Digital marketing news for week ending March 27, 2020

Our purpose at IMPACT is to create heroes, grow businesses, and change lives.

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To that end, since we all know digital marketers, business leaders, and sales pros are some of the busiest folks around, we have created this new weekly round-up of all of the digital marketing news you may have missed.

Digital marketing news from IMPACT

• Google, Yelp supporting local businesses in wake of coronavirus
  With coronavirus (COVID-19) now in play, this restaurant — along with thousands of other small businesses — is struggling to stay afloat. However, not all hope is lost. In an effort to protect these local businesses, search engines such as Google and Yelp are taking action. 
  
  
• How B2B businesses are pivoting to digital during coronavirus pandemic
  For the companies that are going digital, they’re quickly realizing that because they spend so much money on traditional marketing or advertising, they now have a large amount to spend elsewhere.
  
  
• Coronavirus yields staggering growth for grocery delivery apps
  With a lot of fear and uncertainty right now, consumers are looking for brands that they’re familiar with and are already a part of their normal lives. Having a virtual shopping experience be anchored by a relationship to a physical store provides familiarity and comfort during these uncertain times.
  
  
• Google Assistant can translate and read web pages aloud on Android
  For the companies that are going digital, they’re quickly realizing that because they spend so much money on traditional marketing or advertising, they now have a large amount to spend elsewhere.
  
  
• New Chrome tool helps developers make sites more color-blind friendly
  Google is launching the beta version of a new Chrome tool that allows developers to mimic visual impairments like color blindness to assist them in fixing accessibility issues on their sites. The goal is to enable developers to simulate how people with a color vision deficiency experience their web apps.

This week's issues of THE LATEST

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• Saturday, March 21, 2020
  My cat is bullying everyone I have a video conference call with, and why video is more important than ever before.
  
  
• Tuesday, March 24, 2020
  A tour of my new apartment, as well as a lesson learned for digital marketers about back-burnering critical tasks when things are going well. 
  
  
• Thursday, March 26, 2020
  I'm a big hypocrite and a coronavirus marketing strategy checklist for small businesses and digital marketing teams.

Must-read expert insights and guidance

• How to adopt virtual selling as a face-to-face sales team
  Great video on how to help your in-person sales team embrace virtual selling with ease, so they can keep crushing their goals.
  
  
• Content marketing and They Ask, You Answer in the age of coronavirus
  Does content marketing even work anymore in this post-coronavirus world? Find out in this candid interview with Marcus Sheridan.

Other news stories you may have missed

• Google recommends businesses pause in search during coronavirus pandemic
  (via Search Engine Journal)
  
  
• New data on how the coronavirus pandemic will impact B2B tech spending
  (via Trust Radius)
  
  
• Apple updates Safari on iOS and Mac to block third-party cookies
  (via CNET)
  
  
• E-commerce ad spend doubled as social distancing behavior took hold
  (via Search Engine Land)
  
  
• In wake of coronavirus, Twitter reawakens their profile verification process
  (via Social Media Today)

Finally, don't forget...

• Here are all of our coronavirus insights and expert analysis for business leaders, digital marketers, and sales pros all in one place. 
  
  
• Digital Sales & Marketing Day is coming up on April 6, 2020 — it's an all-day virtual event featuring Marcus Sheridan, Ann Handley, David Meerman Scott, Marcus Murphy, Brian Fanzo, Tyler Lessard, myself and many others. (Use code LATEST39 to get your ticket for $39, a $260 savings!)
  
  
• IMPACT Elite is our exclusive group for only the brightest digital sales and marketing minds, with almost 6,000 members (and climbing). This week's discussions have included tips for working from home, virtual event platforms, how to stage great sales calls from home, and more. 
  
  
• Need help adapting your business to your new virtual reality? IMPACT can help with our virtual trainings and strategy services.

Have a great weekend!