Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Social Media Marketing

ICYMI: Digital marketing news update for June 21, 2021

Congress introduces five antitrust bills aimed at big tech giants, Google rolls out its page experience core update, and why plagiarists stealing your content may rank better than you.

By Liz Moorehead

ICYMI: Digital marketing news update for June 21, 2021 Blog Feature

Happy Monday, party people! I'm so excited to report that my office is no longer mostly in boxes (as I shared last week) ...

Image from iOS-Jun-21-2021-05-28-24-90-PM

... instead, my beautiful video sales and marketing studio is now in full effect. That was my big accomplishment from last week.

As for you, while you were busy growing your business, creating moneymaking content, and absolutely slaying your digital sales and marketing goals last week, here are the big digital marketing news stories and expert tidbits you may have missed:

  1. A new flock of antitrust bills is coming together in Congress aimed at Facebook, Google, and Amazon: These five bills are centered around a few issues that are near and dear to many of our hearts, including giving preferential treatment to their own products (e.g., keeping Google searchers on Google), data portability and accessibility, buying up small competitors to maintain market share and more.
  2. Google explains why someone stealing your content may rank better than you: Because I can't go a single week without sharing something from the (industry) famous John Mueller ... even if he sometimes contradicts himself.
  3. Facebook launches new live audio rooms and podcasts: Watch out, Clubhouse (and Apple and Spotify) ... after waiting for many, many moons – OK, since April-ish – Facebook has announced it's begun its rollout of live audio rooms, as well as podcast support for "select creators." 
  4. Finally, a mega "in case you missed it" story – Google page experience update rollout has begun: We've been waiting for more than six months for this "maybe it will break everything, maybe it won't" update from Google, but now (finally!) the page experience core algorithm update has begun its rollout.

Also, after months of practicing Italian, last week was yet another week where practice did not make perfect, in terms of my ability to roll my Rs. Sigh.

OK, let's get into it.

1. There are 5 antitrust bills aimed at Google, Amazon, and Facebook cooking (via Digiday)

Look, I know that the two parties in the U.S. Congress have spent recent decades acting like two girls who showed up to prom wearing the same dress.

That said, there is one cause that makes everyone come together with their bipartisanship flag held high – how much everyone in Congress wants to take Big Tech down a peg or two.

Yes, there are legitimate questions around whether or not all of our legislators fully understand how the internet works. But that doesn't mean their concerns about the monopoly-like grip on industries (and data) that Google, Amazon, and Facebook have are completely unfounded.

That's why a bipartisan effort in Congress against Google, Amazon, and Facebook is in full swing, with five antitrust bills having been introduced on June 11. They are designed to accomplish the following:

  • Minimizing the ability of those companies to give preferential treatment to their own products over their competitors. For example, "Google could not display its own shopping results above those of other e-commerce players," or Facebook couldn't keep users on its site with quick versions of an article published by someone else. They would have to allow them to go to that publisher.
  • Google, Amazon, and Facebook have unimaginable amounts of data passing through their digital fingertips – behavior, purchasing information, and social networking data, just to name a few – but much of that is not shared with anyone else, due to what one lawyer called "red herring" security issues. The bills having to do with data portability and interoperability would enable more sharing of that data, as a means to reduce anticompetitive behaviors.
  • Facebook purchased Instagram. Amazon purchased Whole Foods. And those two massive acquisitions could be under scrutiny because these new bills have measures to protect against these Titans of Tech gobbling up smaller competitors.
  • This would also be further strengthened by the provisions in one bill that increases the filing fees for mergers.

Another thing that's fascinating is that, historically, the burden of proof has always been on the government. Meaning, legislators have always been shouldered with the responsibility of showing that these companies are breaking the law. If these bills were to pass, that burden would be shifted to Google, Facebook and Amazon, so they would have to prove their own innocence.

🔎 Related resources:

2. Google's John Mueller is back to explain why sites that steal content sometimes rank better than you (via Search Engine Journal)

I'll be honest, this is a topic that pisses me off. I've been writing digital content for almost 10 years, and I cannot count how many times I've found someone having outright stolen my content ranking better than me in search results.

How is that fair?!

In one of his recurring Office Hours hangouts, Google's John Mueller addressed this issue for someone who was being consistently outranked by someone plagiarizing their content. Here's what he had to say:

“... one of the situations where I have seen this happen consistently is if a website is of lower quality overall, where when our systems look at it they’re like, well we can’t really trust this website.

“But if a higher quality website were to take some of this content and publish it, we would say, well we know more about this website and actually maybe we should show this content in the search results.

“That’s also one of the situations that you might be running into where maybe it’s worthwhile to also invest in improving the quality of your website overall.

“So not just that one article that apparently people like. But also the rest of your website overall.

OK, on the one hand, I understand this answer. On the other hand, I understand this answer and I still hate it. Why? Well, what if someone has gotten really good at only plagiarizing the best of the best content out there on a given topic, and publishes it on a website with great page experience metrics?

Do they get to reap the benefits of the hard work of others? I know my hypothetical is (potentially) an extreme case, but that just seems absolutely awful. Not only that, but shouldn't the original author of the work be the one getting the organic traffic juice if the other site stole it without proper credit, linking, or licensing?

Ugh, c'mon, Google. Do better.

🔎 Related resources:

3. Facebook is rolling out live audio rooms and podcasting support (via TechCrunch)

Look, while I still am bullish on suggesting most digital marketers (particularly in the B2B space) check out Clubhouse, they're clearly onto something with this live audio stuff. I mean, Twitter tried to buy Clubhouse (and failed) allegedly. Then Twitter copied it with their own version of live audio called Spaces

Now, after a couple of months of waiting, Facebook has begun its rollout of live audio rooms on its platform.

facebook-live-audio-rooms

Image credit: Facebook

Because all of the social media platforms are in a race to see how quickly they can all become the exact same product (just with different names), Facebook's live audio rooms offer most of the same features you've come to expect from Clubhouse and Twitter Spaces. (As a note, Facebook Groups can leverage the live audio room feature.)

On top of that, Facebook says it has rolled out podcast support for "specific creators." Now, before you sleep on this, remember that Spotify got its feet wet with podcasting that way ... and now it's one of the most popular podcasting platforms out there. Especially since Apple went out of its way recently to totally ruin its podcasting app experience.

🔎 Related resources:

4. The very important Google page experience core update has begun (via me)

I know, I know. I'm linking to my own story, but hear me out. I'm doing so because it's one of the biggest bits of news that dropped last week, and you really need to be aware of this if you have anything to do with the success of your business website.

Here are the dirty details from yours truly:

I strongly suggest you take a two-minute breaking from "looking busy" (see: scrolling through BuzzFeed, Instagram, and TikTok) to read my write-up on everything you need to know about the Google page experience core update – you'll thank me because it has specific actions you should take right now.

Every Monday, you can expect this little weekly dose of digital marketing news. If you have any tips or stories you think we should know about, hit me up at lmoorehead@impactplus.com.

Topics:

Social Media Marketing
News
Company Culture
Facebook Ads
Linkedin Marketing
Google Features
Editor's Pick
Paid Media
For Organizational Leaders
Published on June 21, 2021

Recent Articles

ICYMI: Digital marketing news update for July 26, 2021

By Liz Moorehead on July 26, 2021
6 min read

ICYMI: Digital marketing news update for July 19, 2021

By Liz Moorehead on July 19, 2021
6 min read

How Facebook's news feed algorithm works and prioritizes content

By Liz Moorehead on July 14, 2021
4 min read

ICYMI: Digital marketing news update for July 12, 2021

By Liz Moorehead on July 12, 2021
5 min read

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

By Liz Moorehead on July 7, 2021
4 min read

ICYMI: Digital marketing news update for July 6, 2021

By Liz Moorehead on July 6, 2021
5 min read

ICYMI: Digital marketing news update for June 28, 2021

By Liz Moorehead on June 28, 2021
6 min read

ICYMI: Digital marketing news update for June 21, 2021

By Liz Moorehead on June 21, 2021
5 min read

ICYMI: Digital marketing news update for June 14, 2021

By Liz Moorehead on June 14, 2021
6 min read

ICYMI: Digital marketing news update for June 7, 2021

By Liz Moorehead on June 7, 2021
6 min read

ICYMI: Digital marketing news update for May 24, 2021

By Liz Moorehead on May 24, 2021
6 min read

Best times to post on social media in 2021 (new data)

By Liz Moorehead on May 19, 2021
4 min read

ICYMI: Digital marketing news update for May 17, 2021

By Liz Moorehead on May 17, 2021
5 min read

ICYMI: Digital marketing news update for May 10, 2021

By Liz Moorehead on May 10, 2021
6 min read

ICYMI: Digital marketing news update for May 1, 2021

By Liz Moorehead on May 1, 2021
3 min read

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

By Liz Moorehead on April 8, 2021
6 min read

Marketers, Facebook Analytics will be no more on June 30, 2021

By Liz Moorehead on April 2, 2021
2 min read

7 best social media management tools in 2021 (+ VIDEO)

By Connor DeLaney on March 26, 2021
12 min read

12 ways you're totally blowing your business social media strategy

By Mary Brown on March 24, 2021
11 min read

Twitter teases Super Follows, Communities; undo send tweet still a rumor

By Liz Moorehead on March 11, 2021
4 min read

LinkedIn adds new 'Products' highlight tab on company pages

By Melissa Smith on February 25, 2021
2 min read

54 jaw-dropping social media statistics for businesses [New for 2021]

By Connor DeLaney on February 23, 2021
8 min read

Facebook video best practices: what you need to know to grow your video presence

By Lindsey Schmidt on February 16, 2021
9 min read

27 best digital marketing news sites (updated for 2021)

By Liz Moorehead on January 26, 2021
7 min read

Should you care about Clubhouse, the new audio-based social media app?

By Nick Bennett on January 19, 2021
3 min read