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14 Reasons Why You Need to Use Video Content Marketing [2019 Infographic]

14 Reasons Why You Need to Use Video Content Marketing [2019 Infographic] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

September 28th, 2019 min read

Video and marketing go together like peanut butter and jelly.

From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives.

While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.

In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.

This data-packed infographic by yours truly (and designed by IMPACT designer, Joe Rinaldi) shares useful insights and statistics on video and user behavior surrounding it. 

Here are just a few of the highlights:

  • 75 Million people in the U.S. watch online videos everyday.
  • Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.
  • Nearly 50% of all video is watched on a mobile device.
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic
  • Videos up to 2 minutes long get the most engagement.

 Video-Marketing-Infographic.jpg

 

Here’s a secret: Video should be your best revenue driver. And it’s actually easier than you think.

Join us on July 20 for Video Sales and Marketing World 2021 and learn from industry experts who are crushing it with video. The best part? Every tactic and strategy you’ll hear about has already been proven to work … so you don’t have to.

Register now with an IMPACT+ Pro membership, free for 14 days.

Hurry, early pricing expires in on July 15th!

Register Now

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Online, everywhere | July 20 | 9:00 AM - 5:00 PM ET

How can your sales and marketing generate more revenue? Video. And it’s actually easier than you think. Learn how at this one-day digital experience.
Register now with an IMPACT+ Pro membership
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Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.
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Video can be your next best revenue driver. And it’s actually easier than you think. Learn how on July 20.