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How to Create a Brand Messaging Strategy

Free Comprehensive Guide

The Ultimate Guide to Creating a Brand Messaging Strategy

How to Make Your Audience Fall in Love with Your Product or Service

Do you have an incredible product or service, but struggle to convey its value or differentiators? If so, you're not alone. In fact, this is the most common challenge we hear from our clients...

"The copy on my brochure is completely flat, but as soon as my star salesperson gets in front of a prospect, everything suddenly clicks! They see the value in what we have to offer, when they couldn't before!"

Sound familiar? How about these?

  • “It is really hard describe my product or service in a way people understand.”
  • “My marketing messages aren't resonating with my audience.”
  • “I know my product or service is great, but I’m having trouble communicating it.”
  • “I don’t know which features of my product to focus on in my marketing materials.”

(That last one is a trick question -- you should be focusing more on benefits than features -- but more on that later.)

If you find yourself saying any of these, you need to sit down with your team and create a marketing messaging strategy for your brand. Luckily, that's exactly what this guide is going to teach you how to do.

 

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Messaging Strategy

Table of Contents

Click on any chapter to scroll directly to it.
Introduction "Wait, Why Do I Need a Messaging Strategy?"
Step 1 Choose Your Brand Strategy Style
Step 2 Identify Your Personas’ Decision-Making Styles
Step 3 Craft Decision-Making Style-Based Messaging
Step 4 Create Your Value Propositions
Step 5 Develop Key Messages for Personas & Products
Step 6 Present Your Ideas to the Group
Conclusion What Should You Do Next?

Are You Ready to Talk About Your Messaging Strategy?

Learn how we can help you reach your goals -- and to see if we're the right fit for you.

Table of Contents
Introduction "Wait, Why Do I Need a Messaging Strategy?"
Step 1 Choose Your Brand Strategy Style
Step 2 Identify Your Personas’ Decision-Making Styles
Step 3 Craft Decision-Making Style-Based Messaging
Step 4 Create Your Value Propositions
Step 5 Develop Key Messages for Personas & Products
Step 6 Present Your Ideas to the Group
Conclusion What Should You Do Next?