HubSpot is a powerful platform that can transform how your business markets, sells, and serves customers. But here’s the challenge: managing HubSpot for your business well requires specialized skills. Many business leaders know they need “a HubSpot person,” but struggle to define what that role should look like—or how to find the right candidate.
In this episode of Endless Customers, Alex Winter sits down with Jason Azocar, CEO of HubSearch, to discuss what businesses should look for when hiring HubSpot specialists, why certifications aren’t enough, and how the right hire can accelerate growth.
"Too often, business owners know they need someone great who understands HubSpot but aren't sure beyond that. We help crystallize what they actually need this person to do," says Jason.
HubSpot is versatile. It can handle marketing automation, sales enablement, customer service, and advanced operations. That means the “right hire” depends on your company’s unique needs, not just a generic job description.
HubSearch is a company dedicated to matching businesses with HubSpot specialists.
Jason explains, "We're hyper-specialized to the HubSpot ecosystem. Our clients need marketers, ops professionals, or HubSpot admins who can do sophisticated, complex work in the product."
This specialization allows HubSearch to:
Vet candidates beyond certifications.
Match businesses with specialists who have hands-on experience solving real-world challenges.
Provide talent for roles ranging from marketing automation managers to operations architects.
Jason emphasizes the importance of deep, situational project work over basic certifications. "Certifications are great, but they don't always mean you've gotten deep into the more sophisticated components," he says.
That’s why HubSearch looks for:
Candidates who can show their work, like building a custom workflow or solving a reporting challenge.
People who can explain why they made certain choices, not just how.
Experience that proves they’ve faced (and fixed) the kinds of problems your business will encounter.
Jason's passion for helping businesses succeed shines through as he discusses the impact of placing the right talent: "We get to help people land their dream jobs and help companies make key hires that unlock the next level for them.”
When you bring in the right HubSpot professional, you’re not just filling a role—you’re unlocking:
Faster adoption of HubSpot’s most powerful features.
More efficient marketing and sales processes.
Better data-driven decisions to grow your business.
Hiring a HubSpot expert isn’t just about checking boxes, it’s about finding someone who can help your business maximize one of the most powerful platforms available today.
If you’re wondering how to hire the right HubSpot admin, marketer, or operations pro for your team, talk with us today.
Jason Azocar is the CEO of HubSearch, a company dedicated to helping businesses find the HubSpot talent they need to thrive.
Connect with Jason on LinkedIn
Download the HubSearch 2024 Salary Guide
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What should I look for when hiring a HubSpot admin?
Look for experience with real-world projects, not just certifications. Ask candidates to walk you through workflows or campaigns they’ve built.
Do I need a full-time HubSpot specialist or a consultant?
It depends on your business size and complexity. Some companies benefit from a dedicated admin, while others start with fractional support or an agency partner.
How long does it take to find the right HubSpot candidate?
With a specialized recruiter like HubSearch, placements can happen much faster than general recruiting because they already have a vetted talent pool.
Is HubSpot only for marketing teams?
No, HubSpot powers sales, service, and operations too. The right hire depends on which area of your business needs the most support.