Local Contractor Grows Reach with Website Redesign & Inbound Strategy

Content Creation & Blogging: For the audience we are trying to reach, we try to stay away from instructional “how-tos” or “do-it-yourself” articles and focus more on general, educational tips for both blogs and offers. For example:  “4 Tips for Planning Your Dream Kitchen,” “When is it the right time to remodel?,” and “3 Reasons Not to Skimp on Your Commercial Remodeling.”

The goal of the content was to educate prospects about construction and remodeling best practices so that they will be better equipped to make informed decisions during their project and simultaneously showcase the team’s expertise. Topics that accomplish this include: “Basement Finishing Ideas: Read this Before Your Basement Remodel,” “How to Effectively Budget for Your Commercial Remodel,” and “Preparing for Life Transitions: Everything You Need to Know About In-Law Apartments.”

SEO: The new website and blogs were optimized for keywords that focused on

“remodeling,” “new construction,” “kitchen remodeling,”, and “bathroom remodeling,” as well as the more location specific keywords “CT remodeling,” “Connecticut remodeling,” “CT commercial construction,”  and “CT residential construction.”

Location specific landing pages were also created and optimized for the counties and towns within their service area.

Social Media: We use social media not only as another outlet to share our blog articles and offers, but to drive traffic back to the Litchfield website, engage our prospects and existing clients in conversation, and encourage “recommendations” and “reviews.”

Email Marketing was also an area of focus. Creating effective lead nurturing campaigns helped move top of the funnel leads down the funnel into sales opportunities.

The Way it is Now

Currently, Litchfield Builders has improved their organic traffic growth consistently year over year. Because of their strong local search growth, they consistently receive several highly qualified leads every month, especially in high-profit commercial projects.

Social media has also proven successful, building a strong presence in the community among popular platforms such as Houzz, Twitter, Facebook and LinkedIn. With the help of HubSpot, Litchfield is able to share their quality content with their social following 10-15 times a day, establishing strong and consistent engagement.

The Results

Impressive Organic Traffic Growth

While working with us, Litchfield Builders’ organic traffic has increased by 700% and it’s total monthly visits are 10x than when they started with us. A local business with a strict service area, this is a healthy amount of traffic the organization can be proud of.

Consistent Monthly Residential and Commercial Consultation Requests

Litchfield also enjoys consistent qualified monthly and residential consultation requests with its consultation pages ranging from 10-20% in conversion rates.

In general, the company’s lead generation has dramatically improved. Their most popular premium offer, “How to Pick a Home Remodeling Contractor” has a 20% conversion rate.

Strong Local SEO Presence in Connecticut

Thanks to our local landing pages, Litchfield now ranks within the top ten for several competitive search terms include. These include:

• builders in hamden, CT - #1 (difficulty rating of 79)
• time and materials service in connecticut #1 and #2
• ct commercial contractors - #2
• custom millwork new haven - #3
• connecticut commercial remodeling contractor - #3
• remodelers residential new haven county - #4