About Litchfield Builders
For more than 20 years, the Litchfield Builders team has combined high-quality construction with high-touch, personalized service to create lasting living and working spaces for their clients. Their services range from residential additions, bathrooms, basements, kitchens, and exteriors, to custom millwork and large commercial renovations.
Litchfield Builders has been honored with numerous local and national awards for excellence in functionality, problem-solving, aesthetics, craftsmanship, and innovation. Additionally, they've been recognized as one of the Top 50 Remodeling Companies in the United States in Remodeler Magazine’s Big50.
Organic Search Traffic
We Not Only Met Their Goals, We Surpassed Them
As a result of the new 90-day marketing plan, we exceeded Litchfield Builders' goals by increasing total website traffic by 44%, and organic traffic by 53% compared to the previous year.
Overall traffic growth, 2015 to 2017; organic traffic shown in lime green.
In addition, although our research into historical trends showed July, August, and September as slow months, all were record-breaking traffic months under the new strategy -- even compared to the previous 90 days, traffic was up during that period 32.2%, with organic search increasing by 29%.
A Revenue-Rich Sales Pipeline Full of Qualified Leads
The Litchfield Builders' team also saw a substantial increase in visitor-to-lead conversion rates as a result of the spike in traffic.
Compared to the third quarter of 2016, the contacts increased by 211% compared to the third quarter of 2016, and we determined that the traffic and leads we were now bringing to the website were more qualified as conversions on consultation requests increased by 200%.
As a result of our inbound marketing strategy and continued inbound marketing support, Litchfield Builders' now not only consistently attracts and converts more qualified leads through their website, they also are able to create new business opportunities and increase their future revenue growth potential.