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© 2023 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, (203) 265-4377

Free Course

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Hit Your Most Aggressive Sales and Marketing Goals.
IMPACT’s Digital Sales and Marketing All-inclusive Package will empower you to crush your goals and beat your competition with the training, strategy, and education.

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Section of Blog Articles
Section of Blog Articles
Web Design
31 best parallax website examples to inspire you in 2021
January 19, 2021 • 10 min read
Inbound Sales
What is Assignment Selling? Using Content to Close Deals Faster
February 13, 2023 • 6 min read
Search Engine Optimization
How to Optimize Your HubSpot Website for Speed
October 23, 2017 • 9 min read
Video Marketing
The Big, Fat Problem With Outsourcing Your Company’s Video Marketing
November 13, 2021 • 4 min read
Sales Enablement
Virtual Sales: How To Improve Sales Performance in a Virtual World
November 15, 2021 • 8 min read
Coaches, Consultants & Strategists
How Do I Make Money as a Certified They Ask, You Answer Coach?
November 10, 2021 • 5 min read
Inbound Sales
How To Improve Your Sales Process
May 28, 2023 • 6 min read
Sales & Marketing Alignment
Free Inbound Marketing Courses and Training
November 5, 2021 • 4 min read
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31 best parallax website examples to inspire you in 2021

What is Assignment Selling? Using Content to Close Deals Faster

How to Optimize Your HubSpot Website for Speed

The Big, Fat Problem With Outsourcing Your Company’s Video Marketing

Virtual Sales: How To Improve Sales Performance in a Virtual World

How Do I Make Money as a Certified They Ask, You Answer Coach?

How To Improve Your Sales Process

Free Inbound Marketing Courses and Training

Event Recordings
Event Recordings
Recorded Session
Advanced Video Sales Call Techniques
37 min video session
Recorded Session
How to Become a Masterful Communicator On Camera and Wow Your Prospects While Doing It
25 min video session
Recorded Session
Transformative Communication In a Virtual Selling World
45 min video session
Recorded Session
Let's Get Visual! How Real Sellers Use Video to Drive Business in a Virtual World
37 min video session
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Advanced Video Sales Call Techniques

In the introduction to video sales calls session Marcus covered the 12 fundamental laws of effective video sales calls. Now it's time to do a “deep dive” on each, for example:

Learn exactly how to respond when someone says they don’t want to turn their camera on
Watch what Marcus calls “The Perfect Introduction” to a meeting where there are multiple decision makers
Learn the difference between a “good” vs “GREAT” opening to a video sales call
Watch Recording

How to Become a Masterful Communicator On Camera and Wow Your Prospects While Doing It

This is a re-airing of one of our most popular sessions from Video Sales & Marketing World 2020. This will be followed by a live Q&A with Zach Basner.

Today, video content presents powerful opportunities for sales professionals who leverage it in their communications with prospects. Those opportunities await sales organizations in almost every industry, B2B or B2C, product or service.

But, unfortunately, a fear of being on-camera prevents even the most effective sales pros from ever harnessing its power.

Perhaps it’s time, though, to shed that fear and discover the simple techniques that will allow you to build more trust, influence your buyers, and sell more easily with video.

Understand why many people say they “aren’t good on camera”
Learn simple on-camera techniques that will make you more comfortable and confident
See real stories and examples of sales pros like you, crushing it with video.


Watch Recording

Transformative Communication In a Virtual Selling World

We’ve come a long ways since the sales books of the 1980s. Traditional “closing techniques” that worked so well before often are rendered incredibly ineffective with today’s modern, informed buyer. For this reason, in this brand-new keynote Marcus Sheridan will decipher the five most fundamental modern sales communication skills sales professionals must have in order to find success with the digital buyer of today. If you’re looking to be inspired to elevate your communication skills to be the absolute best sales professional you should be, this keynote will sure hit the mark. 


Watch Recording

Let's Get Visual! How Real Sellers Use Video to Drive Business in a Virtual World

Video content and personalized video messages are growing in importance as we adapt to a virtual selling world. And while video is still new to most sales teams, some forward-thinking sellers have been using it for a number of years to source and secure new business. So what have these sales teams learned about how to make the most of video? How have they turned themselves into daily video creators, and what mistakes did they make that you can avoid? Find out on everyone's favorite virtual game show: Let's Get Visual!
Watch Recording
Courses
Courses
Course
HubSpotter's Guide to Cleaning Up a Messy HubSpot Portal
1 hour 01 min course
Course
Creating Memorable, Money-Making Content for Beginners
1 hour 52 min course
Course
19 Conversion and Content Offers that Generate Leads
24 min course
Course
Your Role as a Content Manager
1 hour 10 min course
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HubSpotter's Guide to Cleaning Up a Messy HubSpot Portal

HubSpot is one of the most powerful marketing, sales, and service automation platforms on the market today. And, if you're the owner of your company's HubSpot portal (no matter your role), you know its potential. You also likely know that, without regular maintenance, proper organization, and structure from the outset, your HubSpot portal can quickly devolve into a mess that does more harm than good.

"Every day I log into HubSpot, I have no idea what's going on in there and I don't know how to find anything. It's making it impossible to leverage HubSpot for contact segmentation, marketing and sales automation, and database management. On top of that, it's so disorganized, I'm not sure I can trust the reporting and analytics."

If this sounds like you, you're in the right place. 

In this course you'll learn:

  • The most common reasons why chaotic, messy HubSpot portals happen to good, well-meaning HubSpotter's
  • The step-by-step process you need to follow to clean out your old, unwanted contacts and how to clean up our data
  • Long-term strategies to keep your HubSpot portal data pristine, clean, and always reliable and up-to-date
Start Course

Creating Memorable, Money-Making Content for Beginners

You know you need to create persuasive, engaging, powerful content your audiences will adore, but frankly, for many, that process — well, sucks. It’s painful trying to get information out of your team, and it takes time to write, edit, and publish. On top of that, so much of the content doesn’t show any return in traffic, leads, or sales. 

What’s a marketer to do to make creating memorable, money-making content easier?

Believe it or not, creating great content can be broken down into surprisingly easy (and repeatable) writing formulas, techniques, and processes that anyone can put into action — and that’s what this lesson is focused on. 

By the end of it, IMPACT’s Liz Moorehead will help you master:

  • The simple processes you need to produce the highest quality content possible every single time. 
  • How to make sure you’re answering your ideal buyer’s questions through your content.
  • How to craft insanely memorable blog introductions that hook your audience.
  • How to craft conclusions that excite your ideal buyers and make them ready to take immediate action. 
  • Why adding personality into your content is mission-critical to your success as a content creator today.
  • The dos and don'ts of adding personality to content.
  • The best tools to help you optimize your content and production.
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19 Conversion and Content Offers that Generate Leads

Through SEO best practices and great content that answers your ideal buyers most pressing questions, you're driving traffic to your website. Yet even with all of that, your ideal buyers aren't converting on your website into qualified leads that can either be nurtured or worked by your sales team. 

What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company?

If these are the questions you're wrestling with, you've come to the right place! In this lesson, you'll walk away with a deep understanding of:

  • Why you need conversion and content offers on your website, no matter what it is that you do or sell at your company
  • From checklists to sales appointments, what are the best types of conversion and content offers for businesses
  • Specifically what conversion and content offers are most effective at various stages of the buyer's journey

By the end of this lesson, you'll have a ton of ideas for different types of conversion and content offers you can create for your company that will get the biggest results – based on your goals and the unique journey of your buyers – and you'll understand how to tie them to your pre-existing content on your website.
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Your Role as a Content Manager

Congratulations! You've been hired as a content manager to lead the charge of your company's content marketing efforts to drive traffic, leads, and (most of all) sales. Still, as a newcomer to your role, you likely have a few questions:

  1.  What does a content manager do?
  2.  What problems does a content manager solve?
  3.  How can I get the results needed to prove myself in my new role?
  4.  What should I be doing on a daily, weekly, and monthly basis?

If this sounds familiar, you have come to the right place. IMPACT Principal Content Marketing Trainer Kevin Phillips is here to empower you with the knowledge and tactical direction you need to feel comfortable in your new role. Also, you'll discover exactly how you fit in at your company as a key player in driving big results.

By the end of this course, you'll feel confident in your new role as content manager and will have a clear roadmap of how to establish yourself as a results-driving hero at your organization.
Start Course
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The free tools, education and community you need to master They Ask, You Answer
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The free tools, education and community you need to master They Ask, You Answer
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The free tools, education and community you need to master They Ask, You Answer
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The free tools, education and community you need to master They Ask, You Answer

The free tools, education and community you need to master They Ask, You Answer

The free tools, education and community you need to master They Ask, You Answer

The free tools, education and community you need to master They Ask, You Answer