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The Latest Digital Marketing News by IMPACT
December 20, 2018

HubSpot Rebrands Content Strategy as SEO, NAACP Announces #LogOutFacebook Protest, & 4 Marketing Tools to Make Your Life Easier ...This is THE LATEST!

Whenever our Alexa tells me the morning weather while I'm hiding under the covers or solves a simple math equation for me -- both of which I could easily do myself if I exerted a minimal amount of effort, but "LOL nope!" -- I find myself thinking:

"I, for one, am thankful for our Skynet overlords."

However, for every win or life hack the robots throw my way, there always seems to be bad news trailing behind it. It's as if life never wants me to forget that technology is a double-edged sword.

🔥 HubSpot's Rebranding of Content Strategy to SEO May Not Be Such a Hot Idea

HubSpot announcing changes to their platform -- big and small -- is not news. But earlier this week, HubSpot put up a notification that their HubSpot Content Strategy tool would be renamed the HubSpot SEO tool. Nothing else would change, however; it's all about the name. I sat on this news for about a day before I realized I really, really did not like this move by HubSpot. While it may not seem like a big deal, here's why I believe this move will only create confusion and negatively impact how marketers think about content strategies.

🔎 After New Russia Investigation Revelations, NAACP Launches #LogOutFacebook Protest

Two bipartisan reports commissioned by the Senate Intelligence Committee have, once again, exposed a disturbing level of data misuse on the Facebook and Instagram platforms -- users and communities of color were targeted by Russian influence campaigns leading up to the 2016 U.S. presidential election. The NAACP responded with #LogOutFacebook, a protest that serves as a call to federal lawmakers to investigate the social media giant. For both users and marketers, this is an important data privacy story to follow -- here's what you need to know.

💡 We're Back with 4 Brand New Marketing Tool Recommendations to Prep You for 2019

Our popular IMPACT Toolbox series returns with four brand (often underrated) new tools and apps we think you should try. This month, we're highlighting an easier way to create social media Stories, a better way to build podcast partnerships, a new automation tool, and an app that will help you be a better business, marketing, and sales communicator by analyzing your writing. Learn more about each tool and how it can help you in this article from IMPACT Developer Morgan VanDerLeest.

👀 ...When You're All Ears (& Eyes) 

💥 Throwback Thursday 

Take a dip in our very own virtual hot tub time machine with some amazing content goodness from our archives that you may have missed: 

  • The Definitive Guide to HubSpot Marketing Hub Has Landed!
    Carina Duffy -- host of the Hubcast, and HubSpot and inbound trainer extraordinaire -- crossed a huge item off her bucket list last week. She launched the longest piece of content ever published for IMPACT; 16,000 words on HubSpot's Marketing Hub, covering everything businesses need to know to be successful with the marketing automation platform. If you're considering HubSpot, or just purchased the platform, this guide is for you.

Also, on this day in 1803, the French officially turned over the territory of Louisiana, to the United States, helping us become a bit more whole! 

🌎 IMPACTers on the Move 

  • IMPACT Client Success Specialist Myriah Anderson will be a featured speaker for Sales Hacker's Accelerating Sales with Video: Lessons Learned from Those Seeing Success live web event on January 17. Limited spots are available, so snag yours today.

📅 Save the Date

OK, time to claw my way to the coffee maker. We're less than 48 hours to the start of holiday vacation, and my to-do list mocks me with its persistent complexity. 

(Psst! If you got this from a friend and haven't subscribed yet, join the fun here.)

Catch you later, animators!