Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
February 26, 2019

HubSpot Demolishes Traffic Records, Pinterest Takes A Stand Against Fake Content, & IMPACT Massively Increases Article CTR...This Is THE LATEST!

So, last night was the Oscars and, as a huge movie buff, it was a big deal for me.

I had seen all of the Best Picture nominees but one (sorry Vice) and as a self-proclaimed tough critic, I was excited to see how the academy voted.

Overall, I was very happy with the way things went especially Rami Malek taking home Best Actor for his portrayal of Freddie Mercury in Bohemian Rhapsody...

rami-malek-oscar

And the charming appearance by Wayne's World Duo Mike Myers and Dana Carvey...

oscars-waynes-world

But that doesn't happen every year.

Most years, I'm left rolling my eyes at what voters thought was Oscar-worthy.

I guess the same could be said about any situation, though. Personal opinions will always differ, but you know what I think we'll all agree is award-worthy?

The accomplishments these brands saw in the last few days...

📈  This is How HubSpot Broke All Its Website Traffic Records Thanks to a New Blogging Strategy

HubSpot has always seen impressive growth, but 2018 was hallmark even by its standards. In the last year, the HubSpot marketing team saw 80% year over year traffic growth with a brand new strategy. This week on The Inbound Success Podcast, Kathleen speaks with HubSpot VP of Marketing Kieran Flanagan about the company's "hearts and minds strategy" and how it got it where it is today. 

🙊  Pinterest Took A Bold Step in Censoring False Content. Could More Be On The Way?  

From recipes and decor to travel and health tips, Pinterest is a haven of useful information for millions. However, like most things shared on the internet, you can't always know if what you find is sound. Recognizing this in regards to childhood vaccinations, Pinterest recently announced that it has actively been preventing false reports from being found on its platform. In this article, we dive into what this action says about the future of content regulation and what your brand needs to know to prepare. 

And now a brief message from... IMPACT Elite Logo-min

🔧  This Tool Helped IMPACT Increase the Click-through Rate of Over 75 Articles By More Than 20,000

Like HubSpot (and you, I'm sure), IMPACT has hefty traffic goals. With that in mind, we're always looking for new tools and tactics to help us better achieve them. Enter Clickflow. Clickflow offers tools to help you analyze your content and test changes that will help it rise in rank in search engines. In fact, it helped us increase the click-through rate of over 75 of our already highest performing articles by more than 20,000 clicks each. Our Marketing Creative Lead, Christine Austin, shares the tests we used in Clickflow to make it possible and you can too. 

👀 ... When You're All Ears (& Eyes) 

🌎  IMPACTers on the Move

  • Hey Annapolis, come meet our VP of Marketing, Kathleen Booth, at the PR Society of America this Thursday! Register to save your spot. 
  • Don't miss Marcus Sheridan's session at Social Media Marketing World: Marcus will be in San Diego for SMM next month and you don't want to miss his talk on the 22nd. He'll be discussing "How Radical Transparency With Video Can Explode Your Business and Bottom Line" and sharing a ton of first-hand experience. Get your tickets here.

📅  Save the Date!

  • HUG it out in New Haven on Tuesday, March 5: Are 60% conversion rates even possible? They are when you integrate Facebook and Instagram ads into your inbound approach! If you’re in the New Haven, CT, area next Tuesday and want to learn how to create massive results for lead gen and eCommerce, come join us!

Talk soon!