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The Latest Digital Marketing News by IMPACT
September 29, 2018

Google's Big Birthday, Vidyard's New App, and Why Robots Won't Take Your Job...This Is the Latest!

Ah Saturday...

It's been a crazy week and you deserve to treat yourself! Here's a piping hot, fun-filled issue of The Latest to get you started... 😉


... More Music to Your Ears:

Weekend Nonsense: Have it Uruguay

If you've ever worried about robots taking your job, you won't after seeing this.

This week, Burger King released four 15-second commercials that were written by a deep-learning algorithm and the results are hilariously terrible.

Screen Shot 2018-09-28 at 3.28.31 PM

The one above is my favorite (because potatoes had it coming), but you've got to check out the rest on Mashable here

And that's all folks!

Like our friends at BK, we want you to have it Uruguay --erm, your way.

So, don't hold back. Tell me what you love, hate, or want to see change with The Latest by hitting reply. Or if you got this from a friend and haven't subscribed yet -- we don't care. Just kidding. Join the fun here; We'd love to have you. 😀 

Until next time, 

September 27, 2018

Snapchat & Amazon Team Up, Fighting the Resistance (Against Sales Training), Time Management and More...This Is the Latest!

Happy Thursday, friends!

SO much has happened this week (and I'm not just talking about the Season 3 premiere of This Is Us ). Here's The Latest from the tech and marketing world...


Search & Shop on Amazon in a Snap -- Literally

On the heels of Instagram's shoppable stories, Snapchat announced that they're testing a new, super smart feature that will let you use the app's native camera to identify objects/products then buy them on Amazon. Crazy, right? Tell me more.


Fight the Resistance -- Against Sales Training!

People are usually pretty resistant to change, so why should changing procedures be any different? In this article from DMTraining, we'll dive into the three biggest reasons your sales team is likely resisting training and how you can overcome them. Here's how.


New Sales Tools to Help You Close More Deals, Faster with HubSpot [VIDEO]

HubSpot's invested a ton into product development recently and some of the most exciting advancements can be seen in the Sales Enterprise Hub. Here's what you need to know. 

... More Music to Your Ears:

Save The Date:

  • More HUGs to Be Had! Thanks to everyone who joined us at the CT HUGs so far this week! We've got two more you can catch: Annapolis, MD (9/27 -- Thursday!)Plus, Chicago's Next Tuesday! (10/2)
  • Learn How to Master Facebook Ads Today! Learn how to grow your business with Facebook Ads (even if you suck at them now!) with Needls.' Tim Paige in this live webinar on 9/27! Save your seat here. (From an agency? You'll want this one.)
  • Better Your Connecticut Business! On Wednesday, 10/17, Join the Connecticut BBB and five speakers from IMPACT for the Better Business Summit! Get your tickets.

If you haven't already, make sure to hit reply and let me know what you think of The Latest so far and how we can make it the most valuable email you get!

And as always, you can also join the convo in IMPACT Elite

Talk soon, 😀 

September 25, 2018

SEO Secrets, the Low-Down on Sponsorship ROI, HubSpot Sales Enterprise, and More...This Is the Latest!

What's cooking, good looking?

Good news! Yesterday's Case-of-the-Mondays is in the rear-view mirror and it's going to be an awesome week. 👍

Now that we're together again, here's The Latest to help you kick your spirit and strategy into high gear...


This is What Is and Isn't Working for SEO in 2018 [Interview]

SEO best practices change faster than Apple changes iPhones. Instead of trying to keep up and strategize all on your own, we chatted with Jeremiah Smith, the CEO of SEO agency, SimpleTiger to learn what is and isn't working right now. Tell me more.


Sponsorships Are Worth The $$$ -- But That's Not All You Make. 

Money, money, money, money, Money, Mon-eyyy! That's what people want ND expect when they invest in sponsorships for an event, content, or other type of media, but the ROI of sponsorships stretches far beyond just dollar signs. Here's the scoop.


Got Sales Metrics? You Better Have These 6.

If you're not measuring something, can you really manage it? Loaded question, I know, but it's one every marketing/sales professional must ask at some point. In this article, we dive into the top 6 sales metrics you should be tracking and why. Here's what you need to know. 

... More Music to Your Ears:

Save The Date:

If you haven't already, make sure to hit reply and let me know what you think of The Latest so far and how we can make it the most valuable email you get!

And as always, you can also join the convo in IMPACT Elite

Talk soon, 😀 

September 22, 2018

The End of BuzzFeed Podcasts, Getting More Clicks on Your Facebook Videos, and the Power of Negative Feedback..this is The Latest!

Look at you, up so early on Saturday! 

Unless you're opening this as you roll out of bed at noon, as I would. In that case, hello, my fellow sleep enthusiast. 😴

Here's The Latest (and a little fun) to kick off your weekend:


Bye Bye, BuzzFeed Podcasts, Hello, More Video!

On Thursday, BuzzFeed announced they're putting a pause on their podcasts to focus more on original videos. For many, this comes as no surprise, but the move teaches marketers an extremely valuable lesson about listening to your audience and data. Here’s the dish.

Speaking of original video...


Facebook's Prioritizing Video Views -- and So Should You 

Want more eyes on your brand on Facebook? Video just might be the key! Facebook's been vocal about favoring video in its algorithm and we're sharing tips on how make sure you get the most views possible. Tell me more.


Negative Feedback Might Be Your Most Valuable [INFOGRAPHIC]

A great man once said we can't handle the truth, but heck, we need it! Negative feedback may be the hardest to deliver and receive, but studies show when done right, it can be the most motivational for employees. Here's what you need to know. 

... More Music to Your Ears:

Weekend Nonsense:

So, since it's the weekend, I thought I'd leave you with a little bit of extra fun!

Today's the first day of Autumn in the US and in New England (where IMPACT is based), that means it's our time to shine. Along with our iconic foliage comes fall flavors, and one brand that always capitalizes on this is Dunkin' Donuts.

In today's Weekend Nonsense, check out this quirk 1984 ad from the brand, featuring their popular character, Fred the Baker. 

Screen Shot 2018-09-20 at 4.06.35 PM

If you haven't already, make sure to hit reply and let me know what you think of The Latest so far and how we can make it the most valuable email you get!

And as always, you can also join the convo in IMPACT Elite

Have a great weekend! 😀 

September 20, 2018

Shoppable Instagram Stories, Secrets to Podcast Success, and a Super Honest Look at the HubSpot CRM ...this is The Latest!

Happy Thursday, my friend!

So, it's the last week of summer here in New England, and while the weather is getting cooler and pumpkin spice latte lovers have come out to play, the marketing and tech scene is still hot 🔥 with insights and news! 

Here's The Latest:

Instagram Shopping Hero

Shopping (And Selling) on Instagram Just Got a Whole Lot Easier

This week, Instagram announced several new features to make it easier for users to buy products they see on the platform and they're free to businesses to capitalize on -- at least for now. Here’s the scoop.

Seven Types of Sales and Marketing Videos You Need to Create Today

Getting Started with Video Marketing? Consider These Videos Your First Priorities! 

Production aside, one of the hardest things to conquer with video marketing is knowing what videos you actually need. However, start with the 7 in this article (and video from Marcus Sheridan) and you can't go wrong. Tell me more.


A Super Honest Review of the HubSpot CRM 

With a price tag that can't be topped (a.k.a. FREE), the HubSpot CRM (& its Sales Tools) are on a lot of radars, but is it really all it's cracked up to be? Our resident HubSpot Specialist, Carina spills the beans in this review. Get the deets.

More Music to Your Ears:

Save The Date:

If you haven't already, make sure to hit reply and let me know what you think of The Latest so far and how we can make it the most valuable email you get!

And as always, you can also join the convo in IMPACT Elite

Catch ya later 😀

September 18, 2018

New Sales Enterprise Treats from HubSpot, Going Viral on Medium, and Standing Up to Robots...this is The Latest!

Good morning, sunshine!

This is it. After weeks of preparation, I can finally introduce you to The Latest (a.k.a. the newsletter formerly known as The Daily IMPACT). 

Why the change? Well, we decided we can deliver just as much (and honestly, even more) value to you, without crowding your inbox every single day. So, instead, I’ll curate the very best for you into one snazzy email just 3x a week.

I know, I know. Technically, this means less quality time togetherBUT it also means each moment will be that much more special... like the tasty marketing and sales nuggets below. Here's The Latest:


Even More Treats on the Way for HubSpot’s Sales Enterprise Users!

On the heels of INBOUND 2018, Sales Enterprise customers are saying hello to a ton of new features. With these in hand, "outgrowing" the tool is going to be a thing of the past. Get the deets.


Fact: Medium Could Be the Perfect Medium

We've been debating whether or not Medium is worth investing in for our marketing, but after a few chats and sessions at INBOUND, our VP of Marketing, Kathleen may have an answer (and she shares secrets on how to go viral there from HubSpot's team!) Tell me more.


Reflections on #INBOUND18 from IMPACT's Resident HubSpot Nerd

Whether you were in the room where it happened, or had a little INBOUND18 FOMO like me, HubSpot's annual gathering in Boston had some profound takeaways for everyone in inbound. Here’s the scoop.

But Wait -- There’s More:

Save The Date:

Anddd that’s all, friends.

Thoughts? Comments? Concerns? 

As one of the first to get The Latest, I'd love your feedback. So, hit reply to tell me what you think and how we can make this the most valuable email you receive. (Seriously, I want to know!)

And as always, you can also join the convo in IMPACT Elite

Talk soon 😀