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The Latest Digital Marketing News by IMPACT
November 30, 2019

17 call-to-action examples, Videographer soft skills, how to keep your website secure with an agency ...this is THE LATEST!

🔥 Jump right into the good stuff

🎬 Upcoming live webinar (December 6): Video has become an absolute necessity for businesses that want to educate their prospects in the medium that people prefer. Join us for this 45-minute webinar to learn how to leverage the YouTube search engine the RIGHT way with your video content.

Because I hate myself, I went to Target yesterday. On Black Friday. 

"Liz, are you an insane person? Why would you do that to yourself?!"

I can thank this little idiot for that:

IMG-4348

"Je ne regrette rien." — Nugget 🐾

You see, Nugget has a little "snuggle bunker" of a crate — that, FYI, is larger than my first Washington, D.C., apartment. When she tires of chasing the cat around the house, and pulling loaves of bread and the mail off my kitchen counters, she'll go into her little home and take a nap.

Well, yesterday afternoon, I walked out and found that she had massacred her favorite bed. Maybe she's like me that way. There are some days I walk around the house and suddenly hate everything in it, so, I guess I get it.

Anyway, that's how I ended up standing in a line at Target that looped around part of the store, trying to buy a dog bed... along with two cases of seltzer, some candles, and a new hoodie that, quite frankly, I didn't need. But that's how Target works, right?

I mention all of this because I want to ask y'all a question — have you noticed how much more complicated it is to check out at a store?

"Hey, I know you really only need to swipe your credit card, so you can be on your way, but can I have your phone number, your date of birth, the name of your best friend in high school, and your pet's name? Oh, and do you have our app? You should get our app, because you'll save exactly three pennies every time you shop with us."

That happened to me at Target, and it's crazy to me how much data companies want from us. In fact, thinking about that specific experience, as well as scores of others like it, it's wild how much personal information we give out just so we can get on with our day.

But should we be giving away so much, so freely?

The same holds true with agency relationships. For example, if you're getting into bed with an agency, how much of your website credentials should you really fork over? Do they really need everything?

As I cast my gaze over the three useless holiday candles I bought yesterday, these are the questions I ponder.

And now, here's THE LATEST... 

👉 17 call-to-action examples guaranteed to earn clicks and generate leads (6-minute read)

Calls-to-action can be used in many different places — on your website, in an email, at the end of a blog article, and so on. Regardless of the location, however, the goal is the same: Get the viewer to click. Not only does they have to be visually appealing and prominent, the content has to be persuasive as well. In this article from IMPACT Head of Editorial Content Ramona Sukhraj, you'll be able to learn from 17 out-of-this-world examples of calls-to-action that are a master class in lead generation.

🔎 Related articles and resources

👉 If you're hiring a videographer, here are the soft skills you must absolutely look for (6-minute read)

When hiring for a tech-heavy position, it can feel natural to gravitate towards candidates with prodigious technical expertise. According to IMPACT’s video consultant Will Schultz, that’s a mistake. In this exclusive interview, learn why an in-house videographer needs to run all aspects of your video production, and making people feel comfortable on camera is equally important to Final Cut Pro proficiency.

🔎 Related articles and resources

🚨 Your 2020 business website needs to generate more qualified leads; just being prettier isn't enough (learn more)

Don’t settle for a website redesign that’s simply a “prettier” version of your existing site. Instead, invest in a website that will generate leads and drive the sales your business needs with the IMPACT Website Blueprint.

👉 Should you trust a web design agency with all of the passwords for your website? (4-minute read)

Working with an agency generally requires you to share sensitive information like your website login credentials. So, when a web design agency you are working with requests these credentials to your CMS or CRM system, what should you do? The answer is that it depends. In this article from IMPACT front-end developer Alex Serrano, learn exactly how, why, and when you should (and shouldn't) hand over the "digital keys" for your website to an agency.

🔎 Related articles and resources

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📬 One last thing

OK, maybe I'm not supposed to say this as a marketer but... 

black-friday-tweet

...this is literally my life right now. Everyone wants my money. Everyone's "totally only on Black Friday" sales are now extended, and everyone wants me to know about it every single hour. 

I want to set my inbox on fire.

I'm aware of the irony of me telling you this in an email that is now also clogging up your inbox, but I'm leaning into it.

Later, squares!