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The Latest Digital Marketing News by IMPACT
November 29, 2018

Google Rolls Out "Zero Search Results," Technical Video Details You Can't Miss, & Pinterest Teaches Us a Lesson in Personalization... This Is The Latest!

I've come to the conclusion that I must like pain. There's no other logical explanation as to why I became a marketer. 

Think about it. Just when we start to get comfortable with a certain process or set of rules, someone comes along and says, "Hey, Google broke this, and here are the 17 reasons why you're failing at video and didn't realize it -- enjoy your bagel!"

Although, I guess that's part of the fun of what we do, right? 

Every morning, we wake up to a digital industry that is constantly evolving and changing. And that's exciting.

Some Think Google's New "Zero Search Results" Is a "Slippery Slope" for SEO 😡

As SERPs and featured snippets have become more robust, us marketers have joked that Google is making it so web searchers don't even need to get to our websites to find the answers their looking for. Well, now that's a reality, as Google has started rolling out "no search result" answers in mobile. While it's limited to simple queries like time and calculations, many are saying this is a "slippery slope" update for SEO. In this article, IMPACT Account Executive Iris Hearn lays out what you need to know about this controversial new Google update.

The 7 Most Important Technical Details to Keep in Mind for Your Marketing Videos 📽️

Creating a successful marketing video requires more than a great concept and a killer script. You also need to remember the technical aspects that we often take for granted, like white balance and ensuring your subject has enough "headroom" -- literally the space above their head -- so a shot doesn't appear to be claustrophobic. Thankfully, our video editor Megan Lang is here to outline the seven technical aspects of video you can't overlook.

Pinterest Teaches Marketers a Lesson About Personalization with New Holiday Campaign 🎁

My favorite part of the holiday season is watching the eyes of a loved one light up because I'm awesome and gave them the perfect gift. My least favorite part of the holiday season? Actually finding that perfect gift. Pinterest to the rescue! The virtual inspiration board giant has partnered with retailers like Macy's and Etsy to create personalized marketing tools to help you choose the perfect gift. But as IMPACT Account Supervisor Kaitlyn Petro shares in this article, there's a lot us marketers can learn about personalization from Pinterest's yuletide campaign.

... When You're All Ears (& Eyes) 👀

Save the Date 📅

  • Learn How to Newsjack Your Way to Media Attention This December! In this upcoming webinar, one of the leaders of the newsjacking movement, David Meerman Scott will teach you how to boost traffic and grab more eyes using strategic real-time marketing & news. Register here and join us December 10!

What's the coolest bit of marketing trivia or news that's rocked your world recently? Shoot me an email!

(Psst! If you got this from a friend and haven't subscribed yet, join the fun here.) 

Toodles!