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The Latest Digital Marketing News by IMPACT
March 21, 2020

Why coronavirus has made video more important than ever, the ultimate guide to video for sales, and questions to ask a video marketing consultant before you hire them ...this is THE LATEST!

🔥 Hot off the presses

🏆 Digital Sales & Marketing Day — a virtual event that will empower you and your business to thrive during these uncertain times — is happening on April 6, 2020. Speakers include Marcus Sheridan, Ann Handley, David Meerman Scott, Brian Fanzo, Marcus Murphy, myself, and many others. Use code "LATEST39" to get your ticket to this event for $39 ($260 savings!), no strings attached.

Before I moved up to Connecticut, I made the "wise" decision to sell all of my work from home furniture.

At the time, it made sense.

"Well, I'm just going to be working in the office now mostly, I won't need it!"

Screen Shot 2020-03-20 at 8.22.21 PM

Whoops.

So, I've been working from my couch. The unexpected consequence of this, however, is that a large percentage of my Zoom video conference calls now feature an uninvited co-star... 

90538233_646733580613_8602090122541793280_o

My delightful little murder-face, Pumpkin.🎃

In fact, she crashed one of my calls with IMPACT Video Trainer Will Schultz yesterday and bullied him silently with a glare that, I believe, Robert DeNiro would be proud of.

Understandably, he was terrified... and yet... 

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Poor Will. 

Given how many of us are now all working from home, I'm sure I'm not the only one dealing with a little bit of video conferencing hijinx. 

But it's inescapable, right? Video — whether we're talking about live video conferencing or video in our digital sales and marketing strategies — is now more important than ever. 

So, that's what this issue is all about: video. 

That's right, I know a lot of you out there have been avoiding video in all forms, but (in light of recent events) resistance is now futile.

Why? Well, as IMPACT Director of Video Strategy Zach Basner so eloquently put it in a recent interview:

"Video is the only type of content that allows people to see us, to hear us, and to know us. This is why video makes a difference ... [Video] offers an opportunity for real, human connection when people can see us and hear us and get to know who we are — especially the leaders of organizations who acknowledge the elephant in the room. I think that's one of the biggest impact that video can have right now."

Now, let's get into it.

👉 "With coronavirus, why is video more important now than ever before?" (5-minute read)

With an abrupt shift to remote culture amid an unprecedented international response to Coronavirus (COVID-19), work life suddenly looks drastically different for many people. In this new and constantly changing situation, video has been thrust to center stage as a solution to every problem. Businesses are scrambling to implement video to not only stay productive but to keep their marketing and sales efforts moving. In this expert interview, IMPACT Director of Video Strategy Zach Basner, you'll learn why video is more important than ever — and how companies can get it right.

💬 You asked, we answered 

👉 "How can our sales team get started using personalized video in the sales process right now?" (ungated getting started guide)

So, you want to get started with video in your sales process, but where do you even start? What tools and technology do you really need -- and what don't you need? How do you integrate video into your sales processes? How do you make sure you're likable and comfortable on camera? How do you know whether or not your videos are successful? In this getting started guide, IMPACT Demand Generation Manager Myriah Anderson serves up everything you need to know about how to start using personalized video in your sales process TODAY, with loads of examples, hacks, best practices, and lots more

💬 You asked, we answered

🎬 "We want to see revenue from our video marketing strategy — how do we do that in-house?"

By 2022, 80% of internet traffic is expected to be video consumption. Now is the time to become a media company that creates unbiased, trust-building video content for your buyers that makes it easier for them to make a purchasing decision. With IMPACT's video sales and marketing training, you can do this better than anyone in your industry.

👉 "We want to hire a video consultant, what should we ask them to make sure they're the right fit for us?" (10-minute read)

If it’s new to you, the world of video can seem overwhelming. And while you can go it alone, hiring a video consultant might be the most effective and fastest way to overcome the steep video learning curve. At IMPACT, it is one of the services we offer. So, sure, we might be a little biased in suggesting it’s the best way to become confident and competent in creating internal video, but we also know every agency or consultant isn’t right for every business. How do you make sure you hire the right consultant for the job? In this article from IMPACT Lead Strategic Consultant Chris Marr, you'll learn the eight questions you need to ask before hiring a video marketing consultant.

💬 You asked, we answered 

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🤐 Weekend nonsense

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 Talk to y'all next week!