"Video is the only type of content that allows people to see us, to hear us, and to know us. This is why video makes a difference ... [Video] offers an opportunity for real, human connection when people can see us and hear us and get to know who we are — especially the leaders of organizations who acknowledge the elephant in the room.I think that's one of the biggest impact that video can have right now."
Now, let's get into it.
👉 "With coronavirus, why is video more important now than ever before?" (5-minute read)
With an abrupt shift to remote culture amid an unprecedented international response to Coronavirus (COVID-19), work life suddenly looks drastically different for many people. In this new and constantly changing situation, video has been thrust to center stage as a solution to every problem. Businesses are scrambling to implement video to not only stay productive but to keep their marketing and sales efforts moving. In this expert interview, IMPACT Director of Video Strategy Zach Basner, you'lllearn why video is more important than ever — and how companies can get it right.
🎬 "We want to see revenue from our video marketing strategy — how do we do that in-house?"
By 2022, 80% of internet traffic is expected to be video consumption. Now is the time to become a media company that creates unbiased, trust-building video content for your buyers that makes it easier for them to make a purchasing decision. With IMPACT's video sales and marketing training, you can do this better than anyone in your industry.
👉 "We want to hire a video consultant, what should we ask them to make sure they're the right fit for us?" (10-minute read)
If it’s new to you, the world of video can seem overwhelming. And while you can go it alone, hiring a video consultant might be the most effective and fastest way to overcome the steep video learning curve. At IMPACT, it is one of the services we offer. So, sure, we might be a little biased in suggesting it’s the best way to become confident and competent in creating internal video, but we also know every agency or consultant isn’t right for every business. How do you make sure you hire the right consultant for the job?In this article from IMPACT Lead Strategic Consultant Chris Marr, you'lllearn the eight questions you need to ask before hiring a video marketing consultant.