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The Latest Digital Marketing News by IMPACT
March 24, 2020

Is content marketing dead in this coronavirus reality, how to manage an in-house videographer, how to think like a CEO (and get better results) as a sales pro ...this is THE LATEST!

🔥 Hot off the presses

🏆 Digital Sales & Marketing Day — a virtual event that will empower you and your business to thrive during these uncertain times — is happening on April 6, 2020. Use code "LATEST39" to get your ticket for ONLY $39 — a $260 savings

As y'all know, I (like many of you) am home-bound 24 hours a day, seven days a week thanks to the coronavirus pandemic.

Since I can't spend all of that time working — because Vin would (and does... often 😒) yell at me for trying to do just that — I am happy to report that I am almost completely unpacked and setup my new apartment. 

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This is a huge accomplishment, because all of those books pictured above literally rotted in boxes for nine months after my last move last year. Whoops.

Overall, I am super pleased with how well my nerdy place is coming together...  

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Why yes, my bathroom does have an educational grammar poster as its visual anchor piece. 

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Are you really that surprised?

It's times like these, however, that remind me how many critical tasks we willingly shove to the back-burner when things are going well.

We're either "too busy" or have other "more pressing priorities." 

For example, last-year Liz totally cried "woe is me!" dozens of times about how I was too busy to unpack or spend time outdoors, only later to spend literally hours parked in front of the TV on my phone while binging Schitt's Creek for the thousandth time. 

Or, let's look at it another way. How many of you are thinking that now is the time to cut down or scale-back on content marketing? Coronavirus has turned everything on its head. The world is too crazy, there's just no time to focus on it. You're too busy working on other "more pressing priorities."

On its face, that logic seems reasonable. But you'd be wrong.

👉 "With the coronavirus looming, should we waste our time on content marketing? Is They Ask, You Answer still even going to work during this crisis?" (4-minute read)

"[In times of crisis, you're going to say], 'Okay, what can I cut?' And marketing generally is one of the first things to get cut. I'm not saying that everybody out there right now can afford to keep every employee, but you shouldn't lessen your marketing activity. [Cutting marketing and video is] going to hurt the organization's ability to keep any momentum going once things get back to normal." Read more from this brutally honest and insightful interview with Marcus Sheridan on the role of content marketing and They Ask, You Answer in the age of coronavirus.

💬 You asked, we answered 

⚠️ "Our whole team is now working from home, and we are struggling — how do we keep our teams aligned, our business afloat, and thrive beyond this crisis?" (Here's how)

With recent events rapidly making the remote workplace a new standard, it’s more important than ever to ensure your sales and marketing teams:

• Have the right tools to thrive in a digital sales space.
• Are aligned on what will quickly move leads to close. 
• Are focused on what moves the needle, not vanity metrics.

IMPACT’s proven methodology to succeed in a remote, digital environment was created during the 2008 recession and has helped thousands of businesses beat the competition — even the toughest economic times. 

👉 "We want to do video in-house; it's the right thing to do in this uncertain climate. But we don't know the first thing about managing a videographer; what do we need to know?" (11-minute read)

We've talked about it a thousand times — just like hiring a content manager, bringing an in-house videographer on-staff is one of the smartest and most profitable hiring decisions you can make. Even now, with the coronavirus looming. That said, if you're not familiar with how to manage an in-house videographer, things can go horribly wrong. Thankfully, IMPACT Video Trainer Will Schultz is here to save the day with his comprehensive, battle-tested rundown of everything you should (and shouldn't) do when managing your in-house video resource.

💬 You asked, we answered

👉 "We need our sales team to be more productive with their close rates than ever; how will adopting a CEO mentality help them do that?" (7-minute read)

For the best salespeople, sales isn’t just a job — it’s a craft. And part of mastering the craft is treating your territory as you would your own small business. You’re the CEO of that business and responsible for the success or failure of what you do on a daily basis. But, what does it mean to think like a CEO? Why would adopting a CEO’s mindset help your sales approach? In this article from DM Training CEO Steve Bookbinder, learn exactly why adopting a CEO mindset is the key to unlocking exceptional results in sales, and how to do it.

💬 You asked, we answered 

🎧 Latest shows and podcasts

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing, with almost 6,000 members. In response to the coronavirus crisis, there have been so many incredible conversations happening in this group, and I want to share two that really caught my eye this week:


 Talk to y'all later this week!