What a coronavirus content strategy should look like, 5 virtual event software options for your now-remote event, and 6 problems with outsourcing website content to a freelance copywriter...this is THE LATEST!
This is due in part to the fact that I love reading —duh. More than that, however, I've accumulated these books over the years from different relatives, so it's become a way to keep my family with me always. No matter where I decide to call "home" on a given day, week, or month, or how much time passes.
But hiding among the classics, history books, outdated atlases, artist retrospectives, and a downright aggressive number of publications dedicated to the subject of flower arranging (thanks, mom ¯\_(ツ)_/¯), is what I consider to be probably one of my little library's crowning jewels...
Originally published in 1952, and expanded and revised in 1974, this riveting page-turner addresses brand new "entertaining concerns." For example, "how do you serve a sit-down dinner without a maid?"
Buckle up, folks.This book is an outstanding snapshot in time.
I guess it's time for me to pep myself up and approach my work at IMPACT as an exciting project! And I willsucceed, gosh darnit!
Laugh all you want, but two women were seated next to each other at dinner party in Austria-Hungary in June 1914... and that's how World War Ireallystarted.
Sorry, Susan. You're on your own when it comes to bird shot. Also flies.
I like to crack this book open whenever I need a good laugh — I kid you not, there's an entire section dedicated specifically to the etiquette rules for men and women lighting each other's cigarettes in an office environment.
But I also like to skim through it when I need a bold reminder that, as much as we try to resist change (individually or as a society), change isinevitable.
Whether that change is initiated byunexpected world events, technological advancement,recessions, or simply the passage of time, change is a part of our lives and should be embraced.
⚠️ "Our whole team is now working from home, and we are struggling — how do we keep our teams aligned, our business afloat, and thrive beyond this crisis?" (Here's how)
With recent events rapidly making the remote workplace a new standard, it’s more important than ever to ensure your sales and marketing teams:
• Have the right tools to thrive in a digital sales space. • Are aligned on what will quickly move leads to close. • Are focused on what moves the needle, not vanity metrics.
IMPACT’s proven methodology to succeed in a remote, digital environment was created during the 2008 recession and has helped thousands of businesses beat the competition — even the toughest economic times.
👉 "OK, now that in-person events aren't an option, what are the best virtual event softwares out there?" (6-minute read)
Numerous marketers and thousands of companies are dealing with exactly what I’m going through: scrambling with their team to triage an in-person event that, due toCOVID-19 (or coronavirus)has been abruptly cancelled, rescheduled, or sitting in event purgatory awaiting the next steps. Sound familiar? You’re not alone. We just went through this at IMPACT.So, to help you make the best choice for your now-remote event, IMPACT VP of Marketing Vin Gaeta shares in this article thefive absolute best virtual event software options on the market today.
👉 "Wait, why shouldn't we outsource our website copywriting to a freelancer? Shouldn't I want to work with a pro?" (5-minute read)
Whether you’re finally redesigning your business website or building your first one, you have an important question to answer: who will provide the copy for all of those pages? If that's you, there's a good chance you’re thinking about finding someone else to handle all of that copy for your website. It sounds easier (and smarter) to leave that job to a "pro," right? Well, not so fast. In this article from IMPACT Lead Content Marketing Trainer Kevin Phillips, you'll learn the six most common problems you'll likely face when trusting your website copywriting project to a freelancer.