🌎DigitalSales & Marketing Day— a virtual event that will empower you and your business to thrive during these uncertain times — is happening THIS UPCOMING MONDAY.Will I see you there?(Psst! You can still get your ticket for $39 with the code "LIZ" rather than paying full price. You're welcome.)
You know what's hard? Being creative and open and honest when you really don't want to. To write words and affect positive change when all you want to do is curl up in a ball and block out the world.
Typically, I do a pretty good job of masking these feelings.
When someone gets too close, I'll smooth out the rough emotional edges with pointed sarcasm or deflective humor. Or I'll throw up a photo like this one from a hike I took earlier this week...
...to make it seem as if I'mLiving My Best Life™even though the world is on fire and the emotional hits just keep on coming.
Why am I talking about my unimpeachable status as the Grand High Priestess of Emotional Deflection? Well, I've always committed myself to being 100% honest with all of you in this newsletter. Sometimes a little too honest, heh.(Remember New Year's?)
And I almost broke that promise with this issue.
You see, I spent a good portion of last night and this morning trying to craft today's letter — and the results were absolutely atrocious.
I wanted to inspire. I wanted to be creative and open and affect positive change. But every time I put virtual pen to paper, all of the beautiful words rang hollow. Like a shiny coat of paint that looks like liquid bliss in the can, but still does a poor job of covering up the splinters and fractures.
Finally, it dawned on me as I was talking withKristenthis morning that a lot of us do this. We wake up, we plaster on the smile, and move about the world as if it's a sin to sometimes admit the truths hidden behind our well-fortified walls.
I think it's particularly important, however, in times like this to stop doing that. I believe it's OK to admit fear, anger, self-doubt, crippling exhaustion, and all of those little emotional gremlins that lurk around the edges.
I also believe it's OK to express those types of emotions in your content — especially right now, when it almost feels like a lie of omission to not acknowledge the moment that we're all in.
🌎 "How can we train our marketing and sales teams to thrive in this new video-first, virtual world?" (Here's how)
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