Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
April 7, 2020

Coronavirus business communication dos and don'ts, how to give back as a business during coronavirus, and why our CLO hates the term "consultant" ...this is THE LATEST!

🔥 Hot off the presses

🎉IMPACT+  the #1 self-guided learning destination for digital sales, marketing, and leadership teams — is now LIVE! We already have a ton of content, courses, features, and functionality for you to dive into right now, but we also plan to add much, much more in the coming weeks and months, so you can achieve your most aggressive digital sales and marketing goals. Learn more and create your IMPACT+ account today

Even with everything going on in the world, I find myself in a very good mood today.

It might have something to do with the fact that I got a positively killer night's sleep last night — a first in about a week. Or the fact that I was able to spend a lot of time out in the sun this weekend, as I packed six miles worth of trails and hiking in over Saturday and Sunday. (Although I'm a little sun crispy in some spots, heh. Oops.)

While those things are nice, however, I'm pretty sure there are two specific things are responsible for my positive mental attitude today:


First, there was the downright magical experience of our virtual, all-day event, Digital Sales and Marketing Day, with 3,001 registrants from around the world. I don't think I could have imagined in my wildest dreams how powerful and unifying that event was. 

Shout out to my girl Chazz, who put it best when she said:

Screen Shot 2020-04-06 at 2.10.07 PM

Second, after months of prep, beta-testing, and course-building, IMPACT+ is now live to the public for membership:

What is IMPACT Plus

"Wait, what the heck is IMPACT+?"

With access to in-depth courses, 75+ keynotes, role-specific forums and virtual peer groups, and much, much more, IMPACT+ is your place for in-depth learning, team alignment, and community support. (In fact, if you're bummed you missed out on all of the #DSMD2020 excitement yesterday, every single session recording can be found inside IMPACT+, so get your butt in there!) 

Of course, not everything is sunshine and otters and roses. Pumpkin got bored and decided to knock my favorite beer glass off the kitchen counter today. In related news, anyone want to buy a cat?

And now, here's THE LATEST...

👉 "What are the most important dos and don'ts of business communications during coronavirus?" (7-minute read)

There's a reason why we've learned on terms like "unprecedented" and "uncertain" when talking about how coronavirus has impacted all of our lives, businesses, and careers. What's happening is unprecedented. The future, in many respects, is uncertain. As an extension of this, many of us digital marketers are navigating this uncharted territory without a playbook. Mostly because many of the rules we used to play by no longer apply. This is particular true when it comes to how we communicate with our audiences as businesses. Which is why IMPACT Content Marketing Trainer Jolie Higazi wrote this fantastic article outlining all of the dos and don'ts of business communication in the age of coronavirus (with examples). 

💬 You asked, we answered 

👉 "How can our community give back during this time of crisis?" (6-minute read)

How do you continue your marketing and business efforts while still being sensitive to your buyer’s current state of mind? How can you meet their needs? How can you still offer value? Frankly, IMPACT Head of Editorial Ramona Sukhraj thinks the golden rule still applies: Market to others the way you want to be marketed to. In this article, Ramona showcases countless ways you can give back to your own community, along with examples of companies that are doing good in this time of crisis

💬 You asked, we answered 

👉 "Wait, what's wrong with the term consultant?" (3-minute read)

IMPACT Chief Learning Officer Chris Duprey has a beef. Specifically, he has a beef with the word "consultant." At first, you might think these grievances are purely superficial, but you'd be wrong. Chris' issue with the word dates back to the "Bobs" from Office Space. It's a word that's overused to a point that exceeds saturation, and that's a lesson we should all take to heart. To learn more about why IMPACT CLO Chris Duprey is on a one-man mission against the term "consultant," and how we should think about those relationships instead, you'll want to read this article.

💬 You asked, we answered

🎧 Latest shows and podcasts

⚠️ Resources from our pals at Petra

In response to coronavirus, Petra has put together this fantastic resource center for businesses trying to make it through these uncertain times, including webinars, articles, and other valuable insights.

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing, with almost 6,000 members.

Here is the one discussion you need to check out this weekend:

❤️ IMPACTers doing good

My heart grew three sizes when I heard that IMPACT alums Stacy Willis and Britt Schwartz started a new nonprofit, Every Face Covered, which connects healthcare workers with the personal protective equipment (PPE) they so vitally need in the fight against COVID-19.

🎤 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 


Until next issue! 💋