Our purpose is to create heroes, grow businesses, and change lives.
IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
🎉IMPACT+—the #1 self-guided learning destination for digital sales, marketing, and leadership teams — is now LIVE!We already have a ton of content, courses, features, and functionality for you to dive into right now, but we also plan to add much, much more in the coming weeks and months, so you can achieve your most aggressive digital sales and marketing goals. Learn more and create your IMPACT+ account today!
Even with everything going on in the world, I find myself in a very good mood today.
It might have something to do with the fact that I got a positively killer night's sleep last night — a first in about a week. Or the fact that I was able to spend a lot of time out in the sun this weekend, as I packedsix miles worth oftrailsandhikingin over Saturday and Sunday.(Although I'm a little sun crispy in some spots, heh. Oops.)
While those things are nice, however, I'm pretty sure there are two specific things are responsible for mypositive mental attitudetoday:
First, there was the downright magical experience of our virtual, all-day event,Digital Sales and Marketing Day, with 3,001 registrants from around the world.I don't think I could have imagined in my wildest dreams how powerful and unifying that event was.
Shout out to my girl Chazz, who put it best when she said:
Second, after months of prep, beta-testing, and course-building,IMPACT+ is now liveto the public for membership:
With access to in-depth courses, 75+ keynotes, role-specific forums and virtual peer groups, and much, much more, IMPACT+ is yourplace for in-depth learning, team alignment, and community support. (In fact, if you're bummed you missed out on all of the #DSMD2020 excitement yesterday, every single session recording can be found inside IMPACT+, so get your butt in there!)
Of course, not everything is sunshine and otters and roses.Pumpkingot bored and decided to knock my favorite beer glass off the kitchen counter today. In related news, anyone want to buy a cat?
And now, here's THE LATEST...
👉 "What are the most important dos and don'ts of business communications during coronavirus?" (7-minute read)
There's a reason why we've learned on terms like "unprecedented" and "uncertain" when talking about how coronavirus has impacted all of our lives, businesses, and careers. What's happening is unprecedented. The future, in many respects, is uncertain. As an extension of this, many of us digital marketers are navigating this uncharted territory without a playbook. Mostly because many of the rules we used to play by no longer apply. This is particular true when it comes to how we communicate with our audiences as businesses.Which is why IMPACT Content Marketing Trainer Jolie Higazi wrote thisfantastic article outlining all of the dos and don'ts of business communication in the age of coronavirus (with examples).
My heart grew three sizes when I heard thatIMPACT alums Stacy Willis and Britt Schwartzstarted a new nonprofit,Every Face Covered, which connects healthcare workers with the personal protective equipment (PPE) they so vitally need in the fight against COVID-19.
🎤 Weeklong nonsense
With everything going on in the world, you now get nonsense in every single issue ofTHE LATEST...