🎉IMPACT+—the #1 self-guided learning destination for digital sales, marketing, and leadership teams — is now LIVE!We already have a ton of content, courses, features, and functionality for you to dive into right now, but we also plan to add much, much more in the coming weeks and months, so you can achieve your most aggressive digital sales and marketing goals. Learn more and create your IMPACT+ account today!
If you've been reading this email newsletter for any length of time, you know I spend most of my socially-distanced weekends now wandering around the trails and hiking paths of Connecticut.
I can't tell you how nice it was to finally see more bold pops ofgreenalong my usual route this afternoon. 🌱
My routine is fairly well-established at this point.
No matter what trail I'm on, I usually crank up the same themed, punny-named playlist —which you can access for yourself onSpotifyorApple Music— and let my mind wander lazily, as my "little grey cells" churn through the events of the preceding week, for somewhere between 1.5 and 3.5 miles.
Typically, these mental journeys yield Deep Life Thoughts™. Today, however, when I dared to look inward, I found a petulant, finger-wagging smarty-pants waiting for me with a petty grievance:
Why do people insist on calling something "interesting" when, 90% of the time, "interesting" is a lazy, euphemistic placeholder for what they're really thinking?
In so many cases, when someone remarks "interesting" as a response, what they really mean is:
Somewhere along the way, we decided that "interesting" was the ideal verbal shield for what we're really thinking, because being to open and honest about what we really think makes us afraid. We'd rather play it safe.
But, as I mentioned duringmy talk at DSMD last week— which can now be accessed with afree IMPACT+ account—you will never have a breakthrough moment with anyone in your target audience if you're afraid to stand out and ruffle a few feathers. Otherwise, you will always be utterly forgettable.
And now, here's THE LATEST...
👉 "What additional federal coronavirus (COVID-19) relief is available for our business?" (2-minute read)
👉 "There are a lot of website builder options for small businesses out there, but which one is the best?" (4-minute read)
A website builder is an online software used by small businesses to produce or lay out a website design. Many do not require users to have knowledge of development and put the power of building sites within anyone’s reach. But, when it comes to website builders, beauty (as they say) is in the eye of the beholder, as what's best for one business may not be right for another. In this candid analysis from one of my favorite IMPACT front-end developers Daniel Escardo, learn the pros and cons of the top three website builders for small businesses — Wix, WordPress, and HubSpot.
IMPACT alums Stacy Willis and Britt Schwartzstarted a new nonprofit,Every Face Covered, which connects healthcare workers with the personal protective equipment (PPE) they so vitally need in the fight against COVID-19.
😡 Weeklong nonsense
With everything going on in the world, you now get nonsense in every single issue ofTHE LATEST...