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I am sharing this news with the complement of a stock photo that approximates the final product I ended up with.
If I were to share a photo of theactualcake that is currently sitting atop my kitchen counter, I would be admitting to the obscene amount of cake that I have already consumed.
This has nothing to do with anything that follows below but, given how close we've grown over the years through this newsletter, I couldn't lie to you.
And now, here'sTHE LATEST...
👉 "What are some great examples of unique team-building activities we can use while we're working remotely during the quarantine?" (5-minute read)
During “normal” times (pre-coronavirus pandemic), approximately 60% of our team members regularly work remotely. Because of this, we’ve always had a focus on strengthening our remote company culture and building relationships with people across the company. However, our remote team-building focus went into overdrive recently as we had to mandate all employees work from home for our own safety and the safety of others.In this article from IMPACT VP of Talent Natalie Davis sharesfour ways we're fostering team-building during quarantine, as well as other tips for doing the same for your company.
👉 "Why are our Instagram story ads not working? What are we doing wrong?" (12-minute read)
From push-up challenges and re-posted TikTok videos, to motivational quotes and small victories like not wearing sweatpants all day, Instagram Stories are on fire lately. With extra time at home due to the coronavirus pandemic, people are turning to social channels for distractions and glimmers of good news. This, in turn, has driven marketers to work quickly to get in front of all those people with some top-notch Instagram story ads — but what should you do when your ads aren't getting the results you expected?In this article from IMPACT Paid Media Project Manager Rachel Palmeteer, you'll learn thetop reasons why most Instagram story ads fail along with the best strategies for fixing your campaigns.
Finally, one of my beloved weekly rituals is making breakfast and snuggling up on the couch with coffee to watchCBS Sunday Morning— and one of my favorite segments is calledMoment in Nature, which is how every episode ends.
Inspired by that, I thought I would share this beautiful video shot byJay Fleming — aninsanelytalented photographer friend from Maryland — of a blue heron catching an Alewife herring in the water: