Hi, friends! 👋 Stephanie here again taking over for Liz on this lovely Saturday.
Normally, since I only write THE LATEST about once a month, I can knock out this letter to you in two shakes of a lamb's tail and be on my merry way.
However, today was not normal. In fact, I'm not sure any day in the past six weeks could really be considered "normal." In any case, I was completely wrapped up in a thick, dense, milky brain fog that I could not wrestle my way out of.
I was just sitting here, eyelids heavy, staring at a blank white screen hoping for magic and only getting more discouraged (and closer to napping) by the minute.
Off to the side, I saw my phone light up with a new notification for an Instagram direct message. Finally, a distraction!I opened it to find this insanely accurate and far too timely post shared by a friend...
Click into it and read it, but promise me you'll come back. If you think you'll be tempted to get lost in Insta-land for awhile, I'll summarize it for you below.
In this post, Alexis shares some thoughts I'd been feeling and having trouble putting into words. Many of us have been feeling inconsistent, tired, and unfocused. She explains how our brains and bodies are in a "slow burn fight-or-flight state," and we're basically all just unconsciously trying to avoid dying.
A little much? I thought so too until I got to the line about how our brains know being short-sighted is a safer way to cope right now.
This line was so affirming and comforting. I felt so validated by this post and immediately knew I had to cut myself some slack. And you should, too.
We all need to go a little easier on ourselves these days. Even if you don't bake your own bread or complete a 51,300-piece puzzle this weekend -- even if all you do is read this letter from me -- you're doing enough.
If you're up for learning a little more though, I've got the goods for ya, all linked and ready below.
👉 "What does a strong video culture look like and why is it important?" (8-minute read)
Before long, using video in the sales process won't be optional anymore. If your organization isn't embracing video now, you're going to fall behind. One of the biggest factors that plays into video success at an organization is establishing a culture of video. In this interview with IMPACT video experts Myriah Anderson and Zachary Basner they discuss the seven keys to creating a thriving culture of video.
🚨 Have you updated your website to address COVID-19?
Have you updated your website to address the coronavirus pandemic with your audience? If not, your customers might be missing vital information they need from you right now.
We're offering free 30-minute homepage optimization consultation calls which will provide you with actionable takeaways that you can implement on your own or with your current agency — or you can see how we can help. Claim your free call nowbecause, frankly, we can only do so many.
👉 "What big mistakes should we avoid when redesigning our brand's logo?" (6-minute read)