Paycheck Protection Program FAQs, best digital marketing resources for content managers, what you need to know about the back-end of your website ...this Is THE LATEST!

🔥 Hot off the presses

• From our controller: Your top 5 Paycheck Protection Program FAQs answered (coronavirus stimulus)
• Bookmark this bad boy: The definitive list of content manager training resources for digital marketing
• You need to read this: What you need to know about the back-end of your website — mandatory reading

👋 Face-to-face sales conversations are a thing of the past — at least for the foreseeable future. Empower your sales team to start crushing their revenue goals right now in this new virtual world with IMPACT's video for sales training service. Your sales reps (and your bottom line) will thank you.

Before I write every single issue of THE LATEST, I always do the same thing:

Without fail, IMPACT VP of Marketing Vin Gaeta always caps off his stream of requests with the same final demand:

Every. 

Time.

Well, Vin, since we're both flannel-loving kids of the 90s, I'm the ultimate team player, and you're my boss, this cowbell is for you: 

Now, here is THE LATEST...

👉 "We have a lot of questions about the Paycheck Protection Program — how to avoid having to pay it back, information about the audit, and so on — can you help us?" (3-minute read)

The second round of the Paycheck Protection Program (PPP) has been launched by the Small Business Association (SBA). Just like the first round, this promises to be a difficult and confusing situation to navigate for borrowers. The Coronavirus Aid, Relief, and Economic Security (CARES) Act was created with the best intentions, but there is a lot at stake and a lot of questions that have yet to be answered by the SBA to clarify loan forgiveness. In this article from IMPACT Controller Eric Choma, get all of the information you need to know about how to get the PPP loan forgiven, what the audit process may look like, how to manage surplus funds, and more.

💬 You asked, we answered

• What is the Paycheck Protection Program?
• What was included in the second coronavirus stimulus package?

👉 "What are the best training resources for content managers or digital marketers charged with owning a company's content strategy?" (8-minute read)

If you're a first-time content manager, a seasoned content manager or strategist, or a digital marketer who has been tasked with limited (to no) resources to launch and execute a revenue-generating content strategy, this article is for you. It's not, however, is not for the faint of heart. In this utterly bookmarkable article from yours truly, get access to every single how-to, online course, template, virtual mastermind group, and article you will need to be successful as the owner of your company's content strategy.

💬 You asked, we answered

• Why do you keep saying it's essential for our company to have a content manager?
• What are the absolute best business blog post examples every content marketer should see?

⚠️ "With everything going on in the world, we can't afford a single misstep. We need to know how effective our digital sales and marketing strategies are right now — how do we do that?"

You need our interactive IMPACT+ digital sales and marketing scorecard:

If you want to unlock this invaluable scorecard for your company, all you need to do is create a FREE IMPACT+ account. Really, that's all you need to do to gain access to every strategic recommendation and resource that will help you make the right moves with your digital sales and marketing.

👉 "Why is understanding the back-end of our company's website so important? What do we need to know about it?" (6-minute read)

Coding truly seems a foreign language, and in many ways, it is. For the non tech-savvy, a page of computer code can be intimidating and disorienting. However, at the same time, many non-coders might need to make changes to their website copy or structure. How much access should a business have to the inner workings of its website? In this interview with IMPACT Senior Developer Tim Ostheimer, learn how much access you should have to the back-end of your website, how much control an agency should have over your site, and why these seemingly unimportant topics are so critical.

💬 You asked, we answered 

• What does the perfect inbound website look like?
• What are the most important elements every business website needs to have?

🎧 Latest shows and podcasts

• Blending product marketing and SEO to boost stagnant traffic (Inbound Success) NEW 🔥
• How I wrote a blog in under 24 hours (Content Lab) 
• The Flywheel with Tammy Duggan-Herd (Hubcast) 
• How to do more video with fewer resources (Film School for Marketers) 

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

• Jennifer Goode is asking the important question for updating our at-home workspaces — what are the best features or brands for stand up desks?

📆 Marketing events you need to know

• May 28: Join IMPACT for this virtual Boston HUG on theultimate guide for producing great videos for sales and marketing. You don't need to be from Boston to attend! 😘
• June 11: I will be joining friend of IMPACT Franco Valentino as a cohost of a FREE live "website surgery" webinar hosted by SEMrush, and I hold nothing back when it comes to content critiques of websites! (Psst! If you missed the first one I did with SEMrush, you can watch the replay!) 
• June 23: Mark your calendars! Our next virtual event will be on June 23 and it'll be all about virtual selling. Registration will open soon but for now, mark your calendars!

😒 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Have a great weekend! 😘