Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
May 7, 2020

Why your Google Ads clicks and impressions are flatlining, how to promote a virtual event (8-step playbook), and 3 ways to grow your business during coronavirus ...this Is THE LATEST!

🔥 Hot off the presses
👋 Face-to-face sales conversations are a thing of the past — at least for the foreseeable future. Empower your sales team to start crushing their revenue goals right now in this new virtual world with IMPACT's video for sales training service. Your sales reps (and your bottom line) will thank you.

Look, I'm sure I'm not unique in the fact that I'm not a fan of failure. Intellectually, yes, I understand concepts like "failing fast" are an essential part of achieving success — "I didn't fail, I found a thousand ways not to make a light bulb," and blah blah blah. 

Still, as a goal-oriented person, I don't like that initial sting of when I realize something has gone horribly wrong — whether it's a paid media campaign gone awry or the realization that I've somehow managed to murder yet another unsuspecting houseplant.

True story, my friends like to joke that I'm a hospice facility for plants, helping them make their transition to the next chapter...

houseplant-murder

Live footage of what my plants see when I go to water them. ☠️

Anyway, I bring this up because one of the ways I'm struggling right now is feeling like a failure at home during quarantine.

When are we going to get another opportunity to have so much time on our hands, right? Yet there are still so many projects in my life that I haven't moved on. I should probably do more cleaning. There are still plenty of books on my nightstand that I haven't read. Etc., etc., etc.

So, to help flip my mindset, I want to focus on what I feel are my accomplishments throughout these past (almost) eight weeks of quarantine:

  • I have not caved and watched Tiger King
  • I have not made a single loaf of banana bread. I will not cave on this either, as I'm certain this sudden quarantine trend is a diabolical conspiracy perpetrated by the nefarious banana lobby.
  • In fact, I haven't made any bread at all, and I think that's commendable.
  • I have, however, learned how to make tiramisu.
  • I also completely unpacked my apartment after my move, which (historically) is a task that usually takes anywhere between one month and two years.
  • I've hiked more than 65 miles worth of trails in parks and hiking areas around the state of Connecticut. 
  • Finally, I helped edit another book! The first one was the second edition of They Ask, You Answer. The second is... well, more on that soon! 

If you're struggling similarly with feelings of, "I'm not doing enough!" or "No matter how many items I check off my list, I always feel behind!" here is my challenge for you today:

Make a list of your accomplishments from the past eight weeks. Like me, you can also consider not doing something a success, as those speak to your exceptional powers of self-control and the fact that you're a superstar. ⭐

And now, here's THE LATEST...

👉 "Our Google Ads were working fine, and now our clicks or impressions have dropped off — why?" (11-minute read)

No one likes to see their Google Ads suddenly start tanking. Especially since those dips are usually immediately followed by questions from your boss about why you're not seeing the expected amount of traffic, leads, and/or sales from those campaigns. But what are the most common reasons you'll see unexpected drops in Google Ads clicks or impressions? And how do you know when a drop in clicks or impressions is actually a blessing in disguise? In this article from IMPACT Paid Media Specialist Dan Baum, you'll learn the eight most common reasons why your Google Ads are failing, what you can do to right the ship in each scenario, and when those dips may actually be a good thing.

💬 You asked, we answered

👉 "How do we promote a virtual event? Is there a proven playbook for this kind of thing?" (9-minute read)

Not too long ago, IMPACT had the make the tough call to postpone our live Digital Sales and Marketing World event from April to November. In its place, however, we planned (in three weeks!) a virtual event for 3,000+ people called Digital Sales and Marketing Day. Through that experience (as well as the countless other virtual events and webinars we had run in the past), we have learned a lot about how it is — and isn't — different than promoting a live event. In this strategic deep-dive from IMPACT Director of Demand Generation Kristen Harold, discover the eight absolutely essential steps you need to follow to promote your own virtual event.

💬 You asked, we answered

👉 "How can we still grow our small or mid-sized business in the digital space during the coronavirus pandemic?" (4-minute read)

As customers become frustrated with slowed-down shipping from Amazon, some are looking locally — and if local retailers can make the sales process easy, they have the ability to win back customers and build loyalty. Creative businesses can capitalize and grow during this time, poised to continue that growth as the pandemic recedes, but how are they doing it? In this example-filled overview, IMPACT Content Marketing Trainer Jolie Higazi shares the three most impactful ways you can still grow your small or mid-sized local business leveraging critical digital sales and marketing strategies.

💬 You asked, we answered 

🎧 Latest shows and podcasts

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

📆 Marketing events you need to know

🍕 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Screen Shot 2020-05-07 at 3.06.53 PM

Wow, Bill Gates. You're not the boss of me.

Later, gators! 🐊