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The Latest Digital Marketing News by IMPACT
June 3, 2020

A message from IMPACT CEO Bob Ruffolo ...this is THE LATEST!

Yesterday was the first Tuesday in almost two years that I did not send out an issue of THE LATEST.

This was intentional.

Below, IMPACT CEO Bob Ruffolo explains why.


At IMPACT, we’re not perfect. We know we can be better in a variety of different ways.

Typically, every Tuesday, we have an All Hands meeting with the entire company for 45 minutes. During those meetings, we bring our people together to discuss lessons learned, where our metrics and priorities are, and what we need to do to achieve our goals. (We also take the time to celebrate wins as a company.) 

Yesterday, we threw it all out. All the prepared slides, all the prepared data, all of the prepared comments and presentations around how we’re doing as an organization.

Instead, we used our time together to have open and honest discussion about the events of the last week — along with the numerous other incidents like this — and the impact they have had on our team. 

We knew going into this conversation that we’d be dealing with heavy emotions.

We were right. 

Some shared their personal stories and experiences of pain and social injustice inflicted upon them.

Others of us grieved. But we also listened. And learned.

This is only the beginning. 

As an organization, we are going to continue the conversation, continue educating ourselves as individuals — and as a company — about how we can be better allies to communities of color, as well as other communities, that have historically been marginalized.

We stand with the black community and are outraged by the injustices that continue to happen in communities of color. 

The racism that is present in America and the world is wrong and we won’t standby and ignore it.

This has been present in our society for as long as we can remember — and with today’s technology and social media more and more of us are becoming aware of the plight of communities of color.

We share this with a message of love. Let’s be open to the conversation. Let’s support those that haven’t been supported, and begin to be the change we want to see in the world.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

- Margaret Mead

— Bob Ruffolo


THE LATEST will return on Thursday, June 4.