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The Latest Digital Marketing News by IMPACT
June 4, 2020

New COVID-19 report shows the crisis of businesses struggling to adapt, 27 powerful LinkedIn business pages to inspire you, and do you need a full website redesign or a facelift ...this is THE LATEST!

🔥 Hot off the presses
✍️ I'm speaking at our Virtual Selling Summit on June 23. Be there. What am I talking about? So glad you asked! Well, in under 30 minutes, you’ll unlock the only strategic content planning processes and tools you’ll ever need to prepare for (and/or create) the revenue-generating content and videos you need to close more deals faster. Check out the full agenda and get your ticket!

ICYMI: A special message from IMPACT CEO Bob Ruffolo

While some of you might consider this "just another newsletter" in your inbox, I don't think of it that way.

It's funny to look back on it now, but I originally had no desire to even write this newsletter when I was first "voluntold" for the assignment about two years ago. Now, I can't imagine my life without it. 

In that time, I've gone through so many changes personally and professionally — growing in my career, baby's first keynote, buying a house, getting a divorce, deciding virtually overnight to start my life over in a new state in a small one-bedroom apartment, and so on — and you all have been the one constant

Which is why lying to you about how I'm feeling right now — and putting on a happy face — is not an option. Because I do not feel great.

Before this week, I already considered 2020 an emotional stress test of epic proportions. (And if the latest COVID-19 reporting on small businesses is accurate, many of you are feeling the same way.)

Now, as I write this to you, I find myself in a state of mental disarray, the likes of which I've never experienced. 

Over the past week, I've spent countless hours talking with loved ones, crying, listening to friends, and grieving. Then, that grief inevitably deepened, because my pain is nothing compared to what others around me have endured. 

And in those moments when I haven't been consumed by anger or sadness, I've been working. I somehow feel like I could sleep for a week, but also not sleep for four days straight.

Why am I telling you this?

Well, I think a lot of us are feeling this way right now. But someone told me something last night that has really stuck with me — "It's OK to not be OK." 

Yes, we still need to get up in the morning and put one foot in front of the other. Yes, it can sometimes feel as if the world is on fire, but I also know when I show up to work virtually each day, I need to give my best 40+ hours possible. I owe that much to my IMPACT family and to myself.

Still, it's OK to be a human being. A human who breaks. Who cries. Who curses the world and rages. I do not need to be a superhuman, unaffected by current events or emotional turmoil.

So, I'll say it one more time — it's OK to not be OK. Take care of yourselves and each other. And if you need to blow off some steam or just have a place to put your words, my inbox is always open.

And now, here's THE LATEST...

👉 "I'm tired of rumors — is there any data out there that shows the true impact COVID-19 is having on small businesses and how SMBs are trying to adapt?" (5-minute read)

As the world continues to reel in the wake of COVID-19, how much business is truly being lost? What are the toughest challenges facing businesses in this moment? What's working, what's not, and where do businesses still need help? Well, in late May, Facebook — in partnership with Small Business Roundtable — published a new report that, according to Facebook COO Sheryl Sandberg, shows "a sobering snapshot of the struggle [small businesses] are facing for survival." In this article from yours truly, get the most important insights and access to data quantifying the true impacts of COVID-19 on the economy, and what we know so far about how businesses are (and aren't) surviving.

💬 You asked, we answered

👉 "We know LinkedIn is now actually a very powerful tool for companies, but what should we be doing with our business page? And do you have any good examples to show us?" (15-minute read)

Let's face it. It wasn't too long ago that many of you considered LinkedIn a total waste of time. A place to occasionally check-off that yes, the guy went to high school with has social media skills. (Or at least you think he does. Who knows, right?) Well, times have changed, friends. LinkedIn is a massive deal for businesses and digital sales and marketing pros alike now. But how do you make the most of LinkedIn as a business, and which brands are already getting it right? Well, IMPACT Community and Events Manager Connor DeLaney has gone all out for y'all with this massive, actionable overview of LinkedIn business page best practices, which also includes 27 LinkedIn business page examples you'll totally want to steal for yourself.

💬 You asked, we answered

👉 "OK, we're thinking about messing with our website, but do we need a complete redesign or just a facelift?" (5-minute read)

If you think you’re in the market for a new website, make sure you’re clear about what your requirements are — those will tell you what you actually need. For example, if your website functions well but needs some content and aesthetic updates, a website facelift might be a better option. You’ll spend less and move through the process more quickly. IMPACT VP of Revenue Melanie Collins gives it to you straight in this no-nonsense analysis of how to tell when your company needs a full site redesign or just a facelift — and how updating your website is a lot like undertaking a kitchen remodel.

💬 You asked, we answered 

💥 Everyone is saying you can't break sales records in the wake of COVID-19. Guess what? They're wrong. (Find out how.)

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Learn more from Marcus Sheridan☝️

The last few months have been tough on businesses. As the economy came to screeching halt, you may have missed your March targets. Then April's and May's. (Say, how's June looking?) Now, you're likely worried about what the rest of 2020 holds. It doesn't have to be this way. You can still have a record-breaking 2020.

Learn how at the Virtual Selling Summit on June 23.

🎧 Latest shows and podcasts

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye:

📆 Marketing events you need to know

👀 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST... 

Image from iOS-8

I'm not gonna lie, it took me way too long to get this joke.

Talk to y'all on Saturday!