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✂️ Business leaders everywhere are looking at their budgets so they can cut anything right now that isn't making them money.That means you, marketers. Now, more than ever, you need to join forces with sales. So,please listen to mewhen I say you need to attend theVirtual Selling Summit on June 23.Use the code ONETEAMONEDREAM to get your ticket foronly $29.
A little over two years ago, I... let's say "participated" in this photo:
On the left isTom DiScipio, fellow debonair Italian, current VP of Client Success, and (at the time this photo was taken) our head of sales. On the right, our then VP of MarketingKathleen Booth.
We called this photo,"Sales and Marketing Alignment: A Family Portrait."❤️
Here's the thing, though. The way we marketers talk about "aligning" with sales reminds me a lot of how I dress like I'm working out almost every single day of the week. We look good doing it, but appearances are deceiving. You're not really taking the time to truly align with sales, you're just talking about it.
And I'm not working out. Most of the time, I'm just sitting here on my couch eating fish tacos.
(Literally, I just did that 15 minutes ago. In yoga pants and a moisture-wicking tank top. You know... in case I get the taco sweats.)
If I learned anything during my time as a sales content strategist, it's that it's downright bananas to me how much marketers do not understand that sales and marketing are on the same team.(I know this, because I was once one of those tunnel-visioned marketers.)That, although our functions are different, we are chasing after the exact same goals, and we should be doing so together.
Once you realize that, though, you'll be amazed by what you can achieve together. So, that's today's challenge.Stop talking about alignment and start really living it.
Yes, you'll need to make some adjustments — alignment is not something you achieve overnight or during a once-a-month meeting. But when the revenue starts rolling in, you'll be so glad you put in the work.
👉 "Account-based marketing holds a lot of promise for B2B companies, but what are the most common problems we should be aware of before we dive in?" (7-minute read)