Consumers are ready to spend but the demand isn't there, should you hire in-house marketers or a marketing agency, Basecamp's launches HEY (their new email service) ...this is THE LATEST!

At the behest (see: "badgering") of IMPACT partnerships and events steward Nick Bennett, I ordered Chinese takeout earlier, and I got this as my fortune: 

I guess... I won't wear ties going forward?

I was going to connect this odd, nonsensical brain-breaker of a fortune back to the fact that, like, the golden rule of websites — from UX to copy — is to never make a visitor think in any way. (They should know exactly what actions to take without thinking and should understand what all of your copy and messaging means without thinking, and blah, blah, blah.)

But, truthfully... it's the day before vacation. And I'm just confused.

So, no big lessons in this issue. No wild, hard-hitting truths. Tonight, I'm just a girl standing in front of a fortune cookie, asking it to make some freaking sense.  

And now, here's THE LATEST... 

👉 "After months of lockdown, how can businesses be short on product?" (4-minute read)

The coronavirus pandemic has hit the supply chain hard for businesses across the board. According to INC, while consumers might be ready to buy, many are being met those same four words: Currently out of stock. The reality is that this level of demand wasn’t anticipated by retailers. In this article from IMPACT Director of Demand Generation Kristen Harold, get the inside scoop on how coronavirus has impacted the supply chain and other areas of the economy, resulting in consumers unable to get the products they're looking for.

💬 You asked, we answered

• How are small businesses doing in the wake of COVID-19?
• What does the outlook for in-person events look like for the rest of 2020?

👉 "Should we hire in-house marketers or work with a marketing agency?" (5-minute read)

💬 You asked, we answered 

• IMPACT vs. Smartbug vs. New Breed, which agency is right for us?
• What are the best inbound marketing and HubSpot agencies out there?

👉 "What do we need to know about Basecamp's new email service called HEY?" (3-minute read)

Basecamp just introduced a new way to email called HEY, and for once, it really is different. Really different. The overall philosophy of HEY is that we should not be getting as many emails as we currently do and HEY makes it easy to have full control over that. Control is what sets HEY apart from other email services. In this article, IMPACT UX Designer Joel Waggener dishes out everything you need to know about HEY, Basecamp's game-changing email service.

💬 You asked, we answered

• What is the best time to send marketing email?
• Should you still be buying email lists in 2020?

🌎 IMPACTers on the move

IMPACT CEO Bob Ruffolo joins Verblio CEO Steve Pockross in this episode of The Verblio Show to talk about IMPACT's story, how we're thriving during the COVID-19 pandemic, and more.

Assembly is for quitters. I applaud this person for not bowing down to the man.