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The Latest Digital Marketing News by IMPACT
July 7, 2020

How to write a blog post (+ free blog post template), HubSpot CRM vs. Salesforce, and how post-pandemic sports can draw in advertisers in new ways ...this is THE LATEST!

๐Ÿ”ฅ Hot off the presses

SAVE! ๐Ÿ‘ THE! ๐Ÿ‘ DATE! ๐Ÿ‘ Join us for Scaling Up on July 28, a half-day live virtual event for business leaders looking to take their digital sales and marketing to the next level. Registration is free, so reserve your seat today! 

If the playlist from this past Saturday's issue didn't tip you off, I'll just put it out there โ€” I am someone who gets deeply emotional about (and very attached to) music.

In fact, one of my favorite little hacks when I'm writing a blog article or other type of content that requires me to express a specific emotional perspective โ€” happy, sad, motivated, cranky, etc. โ€” is to play songs that mimic the mood I'm trying to get myself into. (It sounds weird, but it totally works.)

So, when I saw the news that composer Ennio Morricone โ€” an absolute legend when it comes to scoring movies โ€” had passed away yesterday morning, I actually cried. 

While you may not have heard of his name until this very moment, make no mistake that you already know of his ultra-famous contributions to the "spaghetti western" genre of movies. (Also, if you're a Tarantino fan, you definitely know is stuff.)

My grandfather loved those movies... and I loved spending time with him, so we always watched them together.

As a result, I spent most of my childhood tossing every Barbie I was gifted on the floor, opting to pretend be a cowboy instead. I would gallop on an invisible horse around the townhouse I grew up in... breaking almost everything in my path. No lamp was safe. (Grace wasn't โ€” and isn't โ€” a strong suit of mine. Oops.)

And, of course, in the background, was Morricone. My own musical "ol' reliable."

So, in honor of Ennio Morricone, who has had a claim on a significant piece of my heart for as long as I can remember, I want to share "Il Tramanto" with you:

Screen Shot 2020-07-07 at 8.27.44 PM

While it's from The Good, the Bad and the Ugly (a classic western), it's a complete departure from the "tumbleweed kitsch" that likely comes to mind. 

It's less than 90 seconds long, but it quite literally takes my breath away every time I listen to it. Out of context, it sounds somehow hopeful, inspiring, tragic, and heartbreaking all at the same time โ€” well, to me, at least โ€” with an arresting whirlwind of a finish. I just want to get lost in it. 

So, cheers to you, Ennio Morricone. Thank you for all that you created.โค๏ธ

And now, here's THE LATEST... 

๐Ÿ‘‰ "How do I write a money-making blog post in a way that guarantees the quality is outstanding... and that I don't hate the process of writing it?" (12-minute read + templates)

You know that you need to be creating blog content that answers the questions of your ideal buyers. But you also know you need an explicit, easy, repeatable process for creating revenue-generating blog content that makes money for your brand. In short, you need to know how to write a blog. Well, I have some good news for you! This article by yours truly lays out in great detail, step-by-step, how to write a blog article โ€” from choosing the right topic to writing a killer conclusion โ€” so you can say goodbye to writer's block forever.

๐Ÿ’ฌ You asked, we answered 

๐Ÿ‘‰ "OK, HubSpot CRM vs Salesforce... which is the right one for our company?" (8-minute read)

If you were to ask your average sales professional about Salesforce, theyโ€™d probably say itโ€™s a top competitor in the customer relationship management (CRM) space and they wouldnโ€™t be wrong, considering Salesforce owns around 20% of the market. HubSpot's CRM, on the other hand, only controls about 3.4% of the market. Yet this is probably one of the most common questions we get asked... HubSpot may be small, but it is definitely mighty. In this article from IMPACT HubSpot Trainer Lexie Ward, learn everything you need to know about HubSpot CRM vs Salesforce, so you can make the right choice.

๐Ÿ’ฌ You asked, we answered

๐Ÿ‘‰ "Is there advertising potential with post-pandemic sports, or has COVID-19 ruined all prospects for marketers?" (9-minute read)

I don't know about you, but my world came crashing down when the inevitable cancellations of "sports business as usual" began to roll in, as various leagues around the world announced potentially indefinite delays and postponements of upcoming seasons. Sigh, all thanks to COVID-19. Slowly, however, some sports have returned. For example, European soccer leagues have been playing with CGI crowds taking the place of empty stands. What's more, brands are paying for placement in these crowds! Thankfully, IMPACT News Editor John Becker has the inside scoop for marketers on what this new "wild, wild west" of advertising looks like for sports in a post-coronavirus world.

๐Ÿ’ฌ You asked, we answered

๐Ÿƒ IMPACTers on the move

IMPACT Director of Community and Events Stephanie Baiocchi dropped some serious knowledge bombs about driving community engagement with video in this contribution to Alyce.

๐ŸŽง Latest shows and podcasts

๐ŸŒถ๏ธ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

๐ŸŸ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Image from iOS (10)

Today.... I am a goldfish.

Happy Tuesday!