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The Latest Digital Marketing News by IMPACT
July 30, 2020

HubSpot Academy vs. IMPACT+, why revenue is the #1 metric for sales and marketing teams, and new Google data says Black Friday and Cyber Monday will be much different for e-comm this year ...this is THE LATEST!

🔥 Hot off the presses

✍️ Get rid of writer's block FOREVER in under 90 minutes with my new IMPACT+ course! I built this entire course to make your lives easier by, once and for all, unsucking the content creation process â€” including how to plan a piece of content, how to write an introduction, how to take any blog from zero to hero, and how to write a conclusion. Get a sneak preview of the course here and then dive into it here. (Pro membership required.)

"It was really weird. Your voice changed and everything. It was extremely uncomfortable." — Connor DeLaney

Yes, Connor said this to me this afternoon. You see, we were talking about what we do to relax. I shared that one of my favorite "this sparks joy" activities is process-building. So, I showed him this new Trello board I had built for IMPACT's video sales and marketing strategy production pipeline:

Screen Shot 2020-07-30 at 5.16.01 PM

It has 18 columns and color-coding and reminders and templates and resources and stage-based checklists and... sigh, it's just so stinkin' beautiful.😍 

In Connor's defense, me awkwardly pawing at the screen may have been a bridge too far. But while he and I didn't bond over my deep (and disturbing) love for building processes, we both agreed that we love being alone for no reason other than... well, it makes us feel refreshed and happy.

Still, not everyone gets that. In fact, sometimes our need to be alone hurts the feelings of others.

Maybe it's just in my head, but do you ever feel there's a weird friction sometimes between what you want to do and what you feel you're supposed to do

  • I want to spend time alone, but I'll hurt someone else's feelings. Just thinking about the conversations I'll need to have to get that "me time" is exhausting.
  • I want to be totally open about something I love and brings me joy, but someone else will think I'm weird. (Ahem, Connor.)
  • (Meditation/running/crossfit/fill in the blank) is not enjoyable at all for me. But when I say that, people don't listen. They just tell me I need to try harder or stick with it or whatever. They're wrong, but I'm tired of arguing about it.

I used to think these things a lot. Eventually, I'd cave and forge ahead with whatever action I deemed to be the path of least resistance. Usually, that meant avoiding immediate confrontation at the expense of my individual needs.

Today, it's a much different story. I tell people when I want to be alone, without expressing guilt or seeking permission. I awkwardly fondle Trello boards in front of unsuspecting coworkers because, suck it, my processes are dope. And I don't try to pretend I enjoy crossfit or running. They're both awful.

It is so freeing. And, as a result, I'm happier than I've ever been. 

What changed? I wish I could say I had some profound moment of growth. But really, the stresses of the pandemic made me tired. Too tired to deprioritize my needs anymore. 

We're all stressed, though. We're all working crazy hours trying to cobble together new strategies, methods, and processes in the face of a truly wild and unprecedented set of economic and social circumstances. 

Now is the time to stop deprioritizing yourself. Start advocating for what you need. And please, I beg you, give yourself permission to put you first for once.

Those who really care about you will understand and support you.

👉 "What's the difference between HubSpot Academy and IMPACT+ for digital marketing training?" (6-minute read)

Online learning platforms are becoming increasingly popular for digital marketers. They are an easy, on-demand way to learn and implement knowledge on your own and at your own pace — especially while social distancing. These online educational platforms are a great place for both individuals and companies looking to train and educate teams within their organization. In this article from IMPACT HubSpot Trainer Lexie Ward, learn the similarities and differences between the super popular HubSpot Academy our new IMPACT+, as well as what you can get out of each platform.

💬 You asked, we answered 

👉 "I'm a marketer — I have to worry about traffic and lead generation and SEO... how on earth is revenue the #1 metric I'm supposed to be focused on?" (7-minute read)

As a digital marketer, the sheer volume of metrics I care about as a part of my job is staggering. But, let's face it, as much as I like to pretend I'm some sort of unique princess in almost every facet of my life, that is certainly not the case when it comes to metrics. That said, the #1 metric every single person in your company, top-to-bottom (no matter their role), should be obsessed with is revenue. More than anything else. How is this possible? Well, in this article, I unpack this meaty topic along with Digital Sales and Marketing Coach Jen Muñoz on why (and how) revenue is the most important metric

💬 You asked, we answered

👉 "What does Google's new study show about what e-comm and online businesses can expect for Black Friday and Cyber Monday? And why do we need to start planning now?" (4-minute read)

Google is reporting that many Black Friday shoppers will choose to shop online rather than in person. This may not seem like a huge shift. We've already seen, in recent years, the rise of Cyber Monday and online e-commerce dominance, as consumers take tor their couches instead of stores for the best deals. Still, there is more than meets the eye to this story, and this recent data from Google only underscores that. IMPACT VP of Services Katie Pritchard is here with the inside scoop on Google's new data about Black Friday and Cyber Monday, and why businesses need to start planning right now for the holiday season.

💬 You asked, we answered

🎒 Go back to school with IMPACT+

We've all got a lot of spare time at home now, so put it to good use! Yes, you need a free IMPACT+ account to access these, but you won't regret it:

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

⛰️ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Screen Shot 2020-07-30 at 4.06.51 PM

It's an entire Instagram account dedicated to vintage-style National Park posters... of real negative reviews of National Parks. And they are so passive-aggressively hysterical. I love them so much.

Later, gators! ðŸŠ