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Here's the thing about priding yourself on penning an email newsletter that isemotionally honest.You have to pony up in certain moments, get a little "Victorian trashy," and, you know... show a little "emotional ankle."
This issue will be one of those moments.But in a petty way.
You see, tonight, I am writing this issue ofTHE LATESTwhile sitting on the floor of my dusty balcony...
...a balcony, mind you, that still has no furniture. Even though I've lived here for over five months.But you know what I do have?
Carrot cake. I have carrot cake.My favorite kind of cake.
And I am eating it right now, with reckless abandon, in my pajamas, while shamelessly singing along to The Bangles.(This relatively unknown — but addictive — jamof theirs gives me life... and I've listened to it no fewer than five times in the past hour. Including right now.)
For example, IMPACT Director of Video Production (and the other half of my brain)Alex Winterand I were supposed to spend today filming videos for IMPACT. Unfortunately, we couldn't, due to the constant sirens and loud wind outside. That said, our unexpected gift of time allowed us to plow through a pile of dense scripting and have deep, creative discussions we would not have otherwise had.
Then I came home to an empty, dark apartment. With no power.
That's when I became petty and pouty. I was no longer Liz, the adult. I was Liz, the child, whose first word was "no."(True story.)I had work to do, you know? Like, I needed to write this newsletter! Alas, I was stuck. Powerless, literally and figuratively.
For a second, I embraced a fever dream delusion of being a human who can "lean in" to a technology-less evening and just... read a book by scented Yankee Candle-light. And I did that... for about five minutes.
Then, I got annoyed and chucked the book to the side.
So, I walked down the street to a place that still had power and got my slice of cake. Afterward, I came home and put on pajamas, determined to just accept my fate.And then, as I put the first bite of cake to my mouth... the power came roaring back on.
I swore a lot in that moment.
I have no fortune cookie moral to wrap this all up or a quippy tie-in tousing video in the sales process. Instead, tonight, I'm just a girl, sitting on her balcony in pajamas, trying to eat her cake in peace. We've all been there, right? Those moments where the mature part of us knows everything will be better in the morning. Still, we know we just need a night to... well, stew.
So, for tonight, y'all are are going to have to be OK withthisLiz. The Liz who makes up for what she lacks in outdoor furniture with unnecessary baked goods.
And now, here'sTHE LATEST...
👉 "How does Vidyard and Demand Metric's new research data support the importance of using video in the sales process, thanks to COVID-19?" (5-minute read)
👉 "How can we improve our website performance so our content and site pages can rank better?" (5-minute read)
When you don't look after your website performance and site speed,you run the risk of you site loosing traffic from those customers who may have referred your website to others. In this day, seconds make the difference. You can no longer allow your website to be bogged down by unoptimized images and files. Your users expect your web pages to load fast, and they won’t stick around if they don’t. Don't fret, though! IMPACT Creative Lead (and CRO unicorn) Christine Austin is here to save the day with her four top tips and tricks for improving your site performance and speed.