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Although, after reading the responses I received to the last issue, I will say I felt a little less alone when I found out awkwardly eating on the floor of a patio or balcony is an emotional crisis hobby I share withmore than a handful of you.
Ted, I salute you and your cottage cheese topped with pineapple.🍍
Whenever weeks like this crop up —fun fact, ~500,000 Connecticut residents arestill without power— I always find myself pleasantly surprised by what little quirks and habits we all turn to in times of stress. Or even when we just need to relax after a long, mentally-taxing day at work.
For example, on days where I find myself brain-dead from hours ofblog editing and headline optimization, I'll turn to something mindless. Likewatching Furious 7for the 16,203,345th time or making 50 eensy-weensy meatballs from scratch for a seasonally inappropriate batch of my Italian wedding soup recipe.
(I may or may not have done the latter this week. I was post-power outage stressed, so I closed the blinds, cranked the AC, ate my soup, and got into the prematurely spooky spirit with a viewing ofScream, my favorite scary movie.)
Yes, there are more "brag-worthy" ways of practicing self care, like meditation, cross fit, or watching the sunrise.(Don't get me wrong, those are all great things. For example, I have a meditation practice myself.)
But I think there's something to be said for the "dumb" stuff that brings you joy for no other reason than it simply does. And we should celebrate that more.
👉 "How do we write blog article headlines that make our audience excited to click-through and read our content?" (9-minute read)
Yourbusiness blogheadline should be a show-stopper. It’s what entices someone to click on your article. We would go as far as to say the headline is your reader’s initial call-to-action. Unfortunately, too often we see absolutely outstanding, rockstar blog content packaged with ho-hum, vague, or (even worst) bait-and-switch headlines. But what does a great blog headline look like?In this article from IMPACT Community and Events Manager Connor DeLaney,discover his seven battle-tested tips for crafting show-stopping blog headlines your audience will love.
👉 "We're contemplating a rebrand for our company, how can we ensure it goes smoothly?" (7-minute read)
If you’re a company considering a rebrand, you probably fall into one of two buckets: You’re doing this because you want to, or you’re doing this because you have to. But whichever the case, entering the rebrand process means navigating unfamiliar waters. You likely have questions about duration, scope, and what external resources you’ll need. You want to make sure you do it right and that you don’t skip any steps.Well, in this IMPACT exclusive interview with Design Pickle Brand Director Kate Rooney, you'll learn themost common rebranding pitfalls companies succumb to, and her top tips on how to make a branding pivot.