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The Latest Digital Marketing News by IMPACT
August 6, 2020

7 tips for writing the best blog headlines ever, how to have a smooth company rebrand, and boutique lifestyle brand sees 99% revenue increase with new paid ads strategy  ...this is THE LATEST!

🔥 Hot off the presses

💥 Buying behavior has fundamentally changed — has your marketing adapted to the new reality of what your ideal buyers want? In the Digital Sales & Marketing Framework for Today's Buyer, a 100% free course from IMPACT+, you'll learn exactly how the buying process has changed and the exact proven strategies you need to embrace to achieve the growth you're looking for in sales and marketing.

Good news, everybody! Unlike earlier this week, I am not currently having an existential crisis while eating cake in the dark on my furniture-less balcony. See, that's what we in the industry call "growth."

Although, after reading the responses I received to the last issue, I will say I felt a little less alone when I found out awkwardly eating on the floor of a patio or balcony is an emotional crisis hobby I share with more than a handful of you. 

Ted, I salute you and your cottage cheese topped with pineapple.🍍

Whenever weeks like this crop up — fun fact, ~500,000 Connecticut residents are still without power — I always find myself pleasantly surprised by what little quirks and habits we all turn to in times of stress. Or even when we just need to relax after a long, mentally-taxing day at work. 

For example, on days where I find myself brain-dead from hours of blog editing and headline optimization, I'll turn to something mindless. Like watching Furious 7 for the 16,203,345th time or making 50 eensy-weensy meatballs from scratch for a seasonally inappropriate batch of my Italian wedding soup recipe.

(I may or may not have done the latter this week. I was post-power outage stressed, so I closed the blinds, cranked the AC, ate my soup, and got into the prematurely spooky spirit with a viewing of Scream, my favorite scary movie.)

Yes, there are more "brag-worthy" ways of practicing self care, like meditation, cross fit, or watching the sunrise. (Don't get me wrong, those are all great things. For example, I have a meditation practice myself.)

But I think there's something to be said for the "dumb" stuff that brings you joy for no other reason than it simply does. And we should celebrate that more.

Now, if you'll excuse me, after a long day of writing scripts for my next IMPACT+ online training course, I am going to go unwind by watching a fight between muscle cars and a submarine

I promise I'll return to my content creation mastermind self in the morning.

👉 "How do we write blog article headlines that make our audience excited to click-through and read our content?" (9-minute read)

Your business blog headline should be a show-stopper. It’s what entices someone to click on your article. We would go as far as to say the headline is your reader’s initial call-to-action. Unfortunately, too often we see absolutely outstanding, rockstar blog content packaged with ho-hum, vague, or (even worst) bait-and-switch headlines. But what does a great blog headline look like? In this article from IMPACT Community and Events Manager Connor DeLaney, discover his seven battle-tested tips for crafting show-stopping blog headlines your audience will love.

💬 You asked, we answered 

👉 "We're contemplating a rebrand for our company, how can we ensure it goes smoothly?" (7-minute read)

If you’re a company considering a rebrand, you probably fall into one of two buckets: You’re doing this because you want to, or you’re doing this because you have to. But whichever the case, entering the rebrand process means navigating unfamiliar waters. You likely have questions about duration, scope, and what external resources you’ll need. You want to make sure you do it right and that you don’t skip any steps. Well, in this IMPACT exclusive interview with Design Pickle Brand Director Kate Rooney, you'll learn the most common rebranding pitfalls companies succumb to, and her top tips on how to make a branding pivot.

💬 You asked, we answered

👉 "How did SpiritHoods achieve a 99%-increase in revenue with their new paid ads strategy?" (5-minute read)

When SpiritHoods first launched back in 2010, their unique styles of hoods, jackets, and home goods caught on like wildfire. But they soon realized that, if they were going to create lasting success, they needed to make a big change. They were starting to see a plateau emerging in their sales numbers, after their initial boom started to taper off. However, they did not have that strategic expertise in-house. So, they came to IMPACT. In this real-world case study from IMPACT Paid Media Specialist Dan Baum, get the inside scoop on how SpiritHoods (through their work with IMPACT) used a new paid ads strategy to crush their revenue goals.

💬 You asked, we answered

🎒 Go back to school with IMPACT+

We've all got a lot of spare time at home now, so put it to good use! Yes, you need a free IMPACT+ account to access these, but you won't regret it:

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

🐷 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Screen Shot 2020-08-06 at 9.08.46 PM

I mean reviews are technically one of The Big 5, soooooo.... 👀

That's all, folks!