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The Latest Digital Marketing News by IMPACT
August 8, 2020

How to create a powerful content ROI newsletter, 5 Wistia alternatives for business video, and the case for using emojis πŸ˜œ in your marketing ...this is THE LATEST!

πŸ”₯ Hot off the presses

πŸŽ“ If you want to report on the ROI of your content marketing, you need to take this course. Director of HubSpot Training Carina Duffy has put together this IMPACT+ Pro course on the Fundamentals of ROI reporting in HubSpot. Because if you can't prove the ROI of your content efforts, you're doing it wrong. 

OK, let's face it. Between tropical storms and power outages and everything else, it's been a heck of a week. As a result, I haven't been in the best mood, and for that I apologize.

Still, as I sit here breathing a sigh of relief that it's finally Saturday, while prepping for a fun, sun-soaked weekend, I have to admit that this past week wasn't a total wash. 

So, before I hop in my Jeep to explore another new-to-me local Connecticut brewery with one of my favorite humans, I thought I would take a moment to reflect on the wins that came out of the last five days... because there were more than a few:

  • I'm a prolific content creator (duh, it's my job), but I somehow managed to publish three different articles this week, on top of everything else I've been working on. That's a record, even for me, I think.
  • Pumpkin the cat went an entire week without trapping herself either in the trash can (I still don't know how she does it) or on top of the bookcases.
  • OK, even though there was quite a bit of swearing involved, I did get to have carrot cake this week. I. LOVE. Carrot. Cake.
  • IMPACT Director of Video Production Alex Winter and I got to share with the company during our all hands meeting this week about a surprising lesson we've learned β€” how important it is to foster a super close working relationship between your videographer and your in-house content nerd. (We'll be writing and creating videos about this very topic in the near future.)
  • After months of being trapped in my 500-square-foot box of an apartment, unable to exercise or play sports (by doctor's orders), I finally got to start going back to the gym this week. Even though I consider "fun runs" a conspiracy perpetrated by sneaker companies to sell shoes β€” prove me wrong! β€” I love working out, and I feel like a human being again. 
  • I finally fixed the "blocked airway" issue with my Dyson vacuum... all by myself. I'm not going to share how long this took (or how long I avoided fixing it), but let's just say I am aware I shouldn't feel as proud or as accomplished as I do about it. However, for my efforts, I am still crowning myself Champion of the Universe and Flaw-free Queen of Solo Living today.
  • I challenged myself to take a free IMPACT+ course completely outside of my area expertise this week, and I am so glad I did. Zach Basner's free Fundamentals of the Visual Sale course is so good. I can't recommend it enough.
  • I drank my coffee all week out of this perfect little gift from my #1 demand gen boo, Kristen, because she gets me and shares my undying love of West Wing. "Bring me the finest muffins and bagels in all the land."

And now, here's THE LATEST...

πŸ‘‰ "How can we report on the ROI of content to our company in a way that gets people excited and invested in our content strategy?" (5-minute read)

Day in and day out, you're busting your little booty to get revenue-generating content produced and published. As the days, weeks, and months roll by, you see the numbers tick up. You see the search ranking wins. You see how content is being used throughout the sales process to close deals β€” the right content can and does drive more traffic, leads, and sales for your company. Yet you struggle to get the rest of your team excited about your content efforts. Well, struggle no more, friends! In this article from yours truly, I pull back the curtain on how to create a powerful content ROI newsletter, my favorite tried-and-true method for getting an entire company excited about the value of content.

πŸ’¬ You asked, we answered 

🎬 "Do you have any trusted video scripts and email templates we can use?" (Our friends at Vidyard do!)

As sales teams revamp their sales process to stay current in the remote world they're faced with a number of challenges. New sales tools and processes can help, but how can sales teams actually use them effectively to reach their buyers? HubSpot, Vidyard and a select group of our agency partners have created 10 video scripts and email templates for remote selling that are proven to help reach more prospects, accelerate deal cycles, and provide the best customer experience possible throughout. Get your hands on the video scripts and email templates you need (for free!) right now

πŸ’¬ You asked, we answered

πŸ‘‰ "Wistia is a super popular business video hosting platform, but what other options should we consider?" (5-minute read)

Video is an essential part of any business’ marketing plans these days, so you no doubt want to have a lot of videos on your site. But in order to have videos, you need a video host β€”  a third-party platform that allows you to upload and store your videos. Then, you can either access your videos on the third-party site, or embed them as needed. Wistia is one such platform, and a very popular one at that! But is it the only one out there? In this article from IMPACT's all-star video editor, Megan Lang, dives into the top five alternatives to Wistia that you may want to consider for your video hosting needs.

πŸ’¬ You asked, we answered

πŸ‘‰ "Why should we consider using emojis in our marketing? What's the proof that they work?" (4-minute read + infographic)

If you think about it, emojis revolutionized the way we communicate. One of the biggest things people complain about with digital communication is that it removes humanity and feeling from the conversation, making it instead a flat, mindless blob of words. Emojis changed that narrative by adding a key component to a message: emotional context. Whether you like it or not. In this article from IMPACT Community and Events Manager Connor DeLaney, he explains how, from email marketing to social media, emojis can be used by marketers to engage with users in a way that feels natural and friendly

πŸ’¬ You asked, we answered

πŸŽ’ Go back to school with IMPACT+

We've all got a lot of spare time at home now, so put it to good use! Yes, you need a free IMPACT+ account to access these, but you won't regret it:

🌢️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

🍚 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Image from iOS (4)-Aug-08-2020-05-09-28-79-PM

Oh, what a decade this year has been so far.

🎢 Weekend jam

It's that time of the week, when I fill your noggin' with some of my favorite tunes. And this week's jammy jam is...

Screen Shot 2020-08-08 at 1.20.40 PM

They may be known best for Walk Like an Egyptian, but Get the Girl is my absolute favorite song from The Bangles. It's also one of my top summertime tunes to sing loudly, while driving down the highway with my windows down and my sunroof open in the sunshine.

Have a great weekend!