🎓 If you want to report on the ROI of your content marketing, you need to take this course.Director of HubSpot Training Carina Duffy has put together thisIMPACT+ Procourse on theFundamentals of ROI reporting in HubSpot. Because if you can't prove the ROI of your content efforts, you're doing it wrong.
OK, let's face it.Between tropical storms and power outages and everything else, it's been a heck of a week. As a result, I haven't been in the best mood, and for that I apologize.
Still, as I sit here breathing a sigh of relief that it'sfinallySaturday, while prepping for a fun, sun-soaked weekend, I have to admit that this past week wasn't a total wash.
So, before I hop in my Jeep to explore another new-to-me local Connecticut brewery withone of my favorite humans, I thought I would take a moment toreflect on the winsthat came out of the last five days... because there were more than a few:
I'm a prolific content creator (duh, it's my job), but I somehow managed to publishthreedifferentarticlesthis week, on top of everything else I've been working on. That's a record, even for me, I think.
Pumpkin the catwent an entire week without trapping herself either in the trash can (I still don't know how she does it) or on top of the bookcases.
OK, even though there was quite a bit of swearing involved, I did get tohave carrot cakethis week.I. LOVE. Carrot. Cake.
IMPACT Director of Video ProductionAlex Winterand I got to share with the company during our all hands meeting this week about a surprising lesson we've learned — how important it is to foster a super close working relationship betweenyour videographerand yourin-house content nerd.(We'll be writing and creating videos about this very topic in the near future.)
After months of being trapped in my 500-square-foot box of an apartment, unable to exercise or play sports (by doctor's orders), I finally got to start goingback to the gym this week. Even though I consider "fun runs" a conspiracy perpetrated by sneaker companies to sell shoes —prove me wrong!— I love working out, and I feel like a human being again.
I finally fixed the "blocked airway" issue with my Dyson vacuum... all by myself. I'm not going to share how long this took (or how long I avoided fixing it), but let's just say I am aware I shouldn't feel as proud or as accomplished as I do about it. However, for my efforts, I am still crowning myselfChampion of the Universe and Flaw-free Queen of Solo Livingtoday.
I challenged myself to take a free IMPACT+ course completely outside of my area expertise this week, and I am so glad I did. Zach Basner's freeFundamentals of the Visual Salecourse is so good. I can't recommend it enough.
As sales teams revamp their sales process to stay current in the remote world they're faced with a number of challenges. New sales tools and processes can help, but how can sales teams actually use them effectively to reach their buyers? HubSpot, Vidyard and a select group of our agency partners have created 10 video scripts and email templates for remote selling that are proven to help reach more prospects, accelerate deal cycles, and provide the best customer experience possible throughout.Get your hands on thevideo scripts and email templates you need (for free!) right now.
👉 "Wistia is a super popular business video hosting platform, but what other options should we consider?" (5-minute read)
Video is an essential partof any business’ marketing plans these days, so you no doubt want to have a lot of videos on your site. But in order to have videos, you need a video host — a third-party platform that allows you to upload and store your videos. Then, you can either access your videos on the third-party site, or embed them as needed. Wistia is one such platform, and a very popular one at that! But is it the only one out there?In this article from IMPACT's all-star video editor, Megan Lang,dives into the top five alternatives to Wistia that you may want to consider for your video hosting needs.