🎓 If you want to report on the ROI of your content marketing, you need to take this course.Director of HubSpot Training Carina Duffy has put together thisIMPACT+ Procourse on theFundamentals of ROI reporting in HubSpot. Because if you can't prove the ROI of your content efforts, you're doing it wrong.
I'm about to do something I will 100% regret tomorrow.
"Liz, why are you reliving this clearly horrifying memory? Do you need a hug?"
I'm so glad you asked. You see, Franco had a very, very special day this past week.It was his birthday.(A national holiday, since he's a Leo.🙄)
So, in honor of his birthday — and the fact that, all kidding aside, this man is"la mia famiglia"— I promised him that, as his birthday present, I would publicly say I thought he was funny. Moreover, I would admit that one of the terrible jokes he shared was positively hilarious.
So, Franco, my Latin brother from another mother, here you go:
You posted this garbage dad joke on Facebook earlier this week. It's funny. I laughed. And now the ~50,000 people who subscribe toTHE LATESTknow, so I can't deny it at a future date. You've got me.
Ugh, that was painful.
And now, here's THE LATEST...
👉 "What does dark mode mean for our emails? Do we need to make any changes?" (6-minute read)
Dark mode reverses the color scheme of user interfaces from light to dark. Oddly enough, dark mode actuallypredates light mode by a few decades.Some also find dark mode improves legibility, which is why many tools, such as Slack, Facebook Messenger, the Adobe Suite have adopted it. Dark mode also reduces your screen brightness which can help you save on battery life, especially if you use it more often than light mode.Which is why IMPACT Creative Lead and CRO unicorn Christine Austin is here toshed light on why y'all need to be paying attention to dark mode and how it impacts your email templates.
As sales teams revamp their sales process to stay current in the remote world they're faced with a number of challenges. New sales tools and processes can help, but how can sales teams actually use them effectively to reach their buyers? HubSpot, Vidyard, and a select group of Vidyard's agency partners have created 10 video scripts and email templates for remote selling that are proven to help reach more prospects, accelerate deal cycles, and provide the best customer experience possible throughout.Get your hands on thevideo scripts and email templates you need (for free!) right now.
👉 "A lot has happened in 2020, so what are the big social media stories that we may have missed?" (9-minute read)
We’re only halfway through 2020 and to say there’s been a lot in the news is the understatement of the century. Within a sea of daily headlines, you may have missed some major stories that have happened in the social media world in the first half of the year. From a major hack and a campaign against misinformation toCOVID-19’s effect on social behavior and advertising, there’s a lot to unpack.Thankfully, my gal, IMPACT Director of Demand Generation Kristen Harold ishere with the top six social media stories of 2020 (so far) you may have missed, and what you need to know about each.