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The Latest Digital Marketing News by IMPACT
August 13, 2020

How you need to update your email templates for dark mode, the biggest 2020 social media stories so far, and how to do HubSpot lead scoring the RIGHT way ...this is THE LATEST!

🔥 Hot off the presses

🎓 If you want to report on the ROI of your content marketing, you need to take this course. Director of HubSpot Training Carina Duffy has put together this IMPACT+ Pro course on the Fundamentals of ROI reporting in HubSpot. Because if you can't prove the ROI of your content efforts, you're doing it wrong. 

I'm about to do something I will 100% regret tomorrow.

Sigh. Franco Valentino (of Narrative SEO) is not only the wildly talented and utterly brilliant technical SEO partner for IMPACT, he's also probably one of my closest friends in the whole world. 

Even though he has a horrifying defect. 

Franco is a Dad Joke Sommelier:

franco-and-liz

Watch the video

"Liz, why are you reliving this clearly horrifying memory? Do you need a hug?"

I'm so glad you asked. You see, Franco had a very, very special day this past week. It was his birthday. (A national holiday, since he's a Leo.🙄)

So, in honor of his birthday — and the fact that, all kidding aside, this man is "la mia famiglia" — I promised him that, as his birthday present, I would publicly say I thought he was funny. Moreover, I would admit that one of the terrible jokes he shared was positively hilarious.

So, Franco, my Latin brother from another mother, here you go:

whippet-good

You posted this garbage dad joke on Facebook earlier this week. It's funny. I laughed. And now the ~50,000 people who subscribe to THE LATEST know, so I can't deny it at a future date. You've got me.

Ugh, that was painful. 

And now, here's THE LATEST...

👉 "What does dark mode mean for our emails? Do we need to make any changes?" (6-minute read)

Dark mode reverses the color scheme of user interfaces from light to dark. Oddly enough, dark mode actually predates light mode by a few decades. Some also find dark mode improves legibility, which is why many tools, such as Slack, Facebook Messenger, the Adobe Suite have adopted it. Dark mode also reduces your screen brightness which can help you save on battery life, especially if you use it more often than light mode. Which is why IMPACT Creative Lead and CRO unicorn Christine Austin is here to shed light on why y'all need to be paying attention to dark mode and how it impacts your email templates.

💬 You asked, we answered 

🎬 "Do you have any trusted video scripts and email templates we can use?" (Our friends at Vidyard do!)

As sales teams revamp their sales process to stay current in the remote world they're faced with a number of challenges. New sales tools and processes can help, but how can sales teams actually use them effectively to reach their buyers? HubSpot, Vidyard, and a select group of Vidyard's agency partners have created 10 video scripts and email templates for remote selling that are proven to help reach more prospects, accelerate deal cycles, and provide the best customer experience possible throughout. Get your hands on the video scripts and email templates you need (for free!) right now

💬 You asked, we answered

👉 "A lot has happened in 2020, so what are the big social media stories that we may have missed?" (9-minute read)

We’re only halfway through 2020 and to say there’s been a lot in the news is the understatement of the century. Within a sea of daily headlines, you may have missed some major stories that have happened in the social media world in the first half of the year. From a major hack and a campaign against misinformation to COVID-19’s effect on social behavior and advertising, there’s a lot to unpack. Thankfully, my gal, IMPACT Director of Demand Generation Kristen Harold is here with the top six social media stories of 2020 (so far) you may have missed, and what you need to know about each.

💬 You asked, we answered

👉 "HubSpot lead scoring is a huge deal, so how do we do it the right way, so our sales team doesn't waste time on the wrong leads?" (2-minute read)

HubSpot lead scoring is a tricky topic, and the answer will depend where you are in the process of understanding and implementation. What if you’re not ready to “run” with lead scoring? What if you’re dragging your team kicking and screaming towards this new initiative? Or — worse yet — what if you haven’t even talked to your team and you’re about to set up lead scoring blind? That's exactly where this article comes in. You see, IMPACT HubSpot Trainer Jessica Palmeri is here to save the day with her no-stone-unturned overview of how to implement HubSpot lead scoring the right way, no matter your industry.

💬 You asked, we answered

🎒 Go back to school with IMPACT+

We've all got a lot of spare time at home now, so put it to good use! Yes, you need a free IMPACT+ account to access these, but you won't regret it:

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

🏃 IMPACTers on the move

🎂 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Screen Shot 2020-08-13 at 7.18.51 PM

To be fair, there are more than a few people I should probably bake this for. My toddler years were a "mouth-foward" time, what can I say?

👀 In case you missed it

Here are a few of my favorite recent IMPACT reads you may have missed, to get you started off on the right foot this week:

Have you ever thought, "Gosh, it would be amazing if IMPACT would write an article that addresses [FILL IN THE BLANK]"? Reply to this email with your idea! We'd love to hear from you!

Later, triangles!