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The Latest Digital Marketing News by IMPACT
August 15, 2020

Top 2020 SEO news stories so far, give better content feedback with 1-to-1 personalized video, and 7 costly mistakes you're making with sales emails ...this is THE LATEST!

🔥 Hot off the presses

🌎  We're all selling now in a virtual-first world. In this FREE IMPACT+ course from IMPACT Director of Inbound Training Zach Basner, Fundamentals of the Visual Sale, you'll learn how highly effective sales professionals can unlock the power of video and visual communication. 

I love this line from IMPACT Revenue and Features Editor John Becker's piece this week about how personalized video helps create a more positive and empowering experience for content contributors at our company:

"If they see me as a snarky, condescending judge, their defenses go up and the process becomes laborious and contentious. If they see me as a cheerleader, a commenter, and above all else, an active reader, we can make magic together."

As someone who also employs 1-to-1 video for delivering feedback, I cannot overstate how much a difference this technique makes.

John's brilliance aside, however, I just wish we could apply choosing cheerleader over snarky, condescending judge in other areas of our lives.

For instance, I received no fewer than six shaming responses to me expressing excitement over the return of pumpkin spice season in my most recent article about big 2020 SEO stories. (How did I manage to stitch those two unrelated topics together? Much like "life" in Jurassic Park, I, too, "always find a way.")

"It's too early," they said. "Oh my gosh, you're utterly ridiculous," they said.

Well, condescending masses, considering I named my cat Pumpkin:

Image from iOS-Aug-15-2020-10-26-53-68-PM

Hee. 🎃

I feel as if I'm just being on-brand.

In fact, during a groceries run at Target today, I bought a "harvest festival" candle that smells like pumpkin and clove, and I have no shame about it. So, y'all can cry "Seasonal creep!" all you want. I can't do anything to help you, as I have no salsa for that Debbie Downer chip on your shoulder. 

But if you must air your grievances, I ask that you do so in a personalized 1-to-1 video. As we have already established, it is the superior way to deliver feedback.

👉 "How can I give better feedback on content with video, so people enjoy the process more AND I get better quality content in return?" (5-minute read + video examples)

If writers don’t see their editors as collaborators and advocates, the relationship turns hierarchical and cold. If this is the case, the editor becomes the arbiter of quality, and the writer is a supplicant seeking approval. So, trust me, if you want to produce higher-quality, revenue-generating content — and make your people more excited and engaged in the process — personalized video will help. Learn how in this incisive, actionable piece from IMPACT Revenue and Features Editor John Becker, which will teach you everything to know about how to "create content magic" with the people on your team by leveraging personalized 1-to-1 video.

💬 You asked, we answered 

🎬 "Do you have any trusted video scripts and email templates we can use?" (Our friends at Vidyard do!)

As sales teams revamp their sales process to stay current in the remote world they're faced with a number of challenges. New sales tools and processes can help, but how can sales teams actually use them effectively to reach their buyers? HubSpot, Vidyard, and a select group of Vidyard's agency partners have created 10 video scripts and email templates for remote selling that are proven to help reach more prospects, accelerate deal cycles, and provide the best customer experience possible throughout. Get your hands on the video scripts and email templates you need (for free!) right now

💬 You asked, we answered

👉 "A lot has happened in 2020, so what are the big SEO stories that we may have missed?" (4-minute read)

Social distancing and virtual everything notwithstanding, we've seen a lot of changes in how we do our work as digital marketers. Some of this has been influenced by COVID-19, but a lot has not. With that in mind, today we continue our series to keep you informed on what big digital news stories you may have missed so far. Last week, we talked about social media. In this week's article from yours truly, you'll discover the biggest stories in SEO that might have slipped under the radar, while you were busy stocking up on toilet paper.

💬 You asked, we answered

👉 "What costly mistakes are we making in our sales emails, and how do we fix them?" (7-minute read)

Times are tough, especially if you’re in sales. It might feel at times that you have the weight of the organization on your shoulders; that it’s up to you to make sure you’re keeping the lights on for the business and that you and your fellow colleagues have a job. Each email you send out, each phone call you make impacts the revenue you’re able to help bring to the company, which is why it’s incredibly important to know if the emails you’re sending to prospects are helping you or hurting you. In this article from IMPACT Community Manager Myriah Anderson (who also happens to be a sales email ALL-STAR), you'll get the inside scoop on every single mistake you're making in your sales emails, so you can stop leaving money on the table.

💬 You asked, we answered

🎒 Go back to school with IMPACT+

We've all got a lot of spare time at home now, so put it to good use! Yes, you need a free IMPACT+ account to access these, but you won't regret it:

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

🏃 IMPACTers on the move

🎾 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

Screen Shot 2020-08-15 at 3.18.19 PM

This is one of those things where I know, intellectually, that it's not that funny, but I have been laughing at this for the past 10 minutes. So, here we are.

🎶 Weekend Jam

It's that time of the week, when I fill your noggin' with some of my favorite tunes. And this week's jammy jam is inspired by IMPACT VP of Marketing Vin Gaeta. When I asked him if he wanted anything specific in this issue (articles, promos, and so on), he replied:

Screen Shot 2020-08-15 at 11.15.42 AM

Being the magnanimous gal that I am, here you go, Vin:

Screen Shot 2020-08-15 at 11.20.50 AM

"Don't Fear the Reaper" by Blue Oyster Cult

Talk to y'all later!