🌎 We're all selling now in a virtual-first world. In thisFREE IMPACT+ coursefrom IMPACT Director of Inbound Training Zach Basner,Fundamentals of the Visual Sale, you'll learn how highly effective sales professionals can unlock the power of video and visual communication.
I love this line from IMPACT Revenue and Features Editor John Becker's piece this week about how personalized video helps create amore positive and empowering experiencefor content contributors at our company:
"If they see me as asnarky, condescending judge, their defenses go up and the process becomes laborious and contentious. If they see me as acheerleader, a commenter, and above all else, an active reader, we can make magic together."
As someone who also employs 1-to-1 video for delivering feedback, I cannot overstate how much a difference this technique makes.
John's brilliance aside, however, I just wish we could apply choosing cheerleader over snarky, condescending judge in other areas of our lives.
For instance, I received no fewer than six shaming responses to me expressing excitement over the return of pumpkin spice season in my most recent article aboutbig 2020 SEO stories.(How did I manage to stitch those two unrelated topics together? Much like "life" in Jurassic Park, I, too, "always find a way.")
"It's too early," they said. "Oh my gosh, you're utterly ridiculous," they said.
Well, condescending masses, considering I named my cat Pumpkin:
I feel as if I'm just being on-brand.
In fact, during a groceries run at Target today, I bought a "harvest festival" candle that smells like pumpkin and clove, and I have no shame about it. So, y'all can cry"Seasonal creep!"all you want. I can't do anything to help you, as I have no salsa for that Debbie Downer chip on your shoulder.
But if you must air your grievances, I ask that you do so in apersonalized 1-to-1 video. As we have already established, it is the superior way to deliver feedback.
👉 "How can I give better feedback on content with video, so people enjoy the process more AND I get better quality content in return?" (5-minute read + video examples)
As sales teams revamp their sales process to stay current in the remote world they're faced with a number of challenges. New sales tools and processes can help, but how can sales teams actually use them effectively to reach their buyers? HubSpot, Vidyard, and a select group of Vidyard's agency partners have created 10 video scripts and email templates for remote selling that are proven to help reach more prospects, accelerate deal cycles, and provide the best customer experience possible throughout.Get your hands on thevideo scripts and email templates you need (for free!) right now.
👉 "What costly mistakes are we making in our sales emails, and how do we fix them?" (7-minute read)
Times are tough, especially if you’re in sales. It might feel at times that you have the weight of the organization on your shoulders; that it’s up to you to make sure you’re keeping the lights on for the business and that you and your fellow colleagues have a job. Each email you send out, each phone call you make impacts the revenue you’re able to help bring to the company, which is why it’s incredibly important to know if the emails you’re sending to prospects are helping you or hurting you.In this article from IMPACT Community Manager Myriah Anderson (who also happens to be a sales email ALL-STAR), you'llget the inside scoop on every single mistake you're making in your sales emails, so you can stop leaving money on the table.
With everything going on in the world, you now get nonsense in every single issue ofTHE LATEST...
This is one of those things where I know, intellectually, that it's not that funny, but I have been laughing at this for the past 10 minutes. So, here we are.
🎶 Weekend Jam
It's that time of the week, when I fill your noggin' with some of my favorite tunes. And this week's jammy jam is inspired by IMPACT VP of Marketing Vin Gaeta. When I asked him if he wanted anything specific in this issue (articles, promos, and so on), he replied:
Being the magnanimous gal that I am, here you go, Vin: