🌎 We're all selling now in a virtual-first world. In thisFREE IMPACT+ coursefrom IMPACT Director of Inbound Training Zach Basner,Fundamentals of the Visual Sale, you'll learn how highly effective sales professionals can unlock the power of video and visual communication.
According to my #1 video communicator boo (and IMPACT Director of Inbound Training)Zach Basner, alanding page videoneeds to accomplish the following three things if you want to see the significant lift a video of that kind can provide:
Explain why a website visitor needs the solution being offered by the landing page.
Explain exactly what the specific solution is that's being offered on the landing page.
Finally, answer the question of "What happens next?" if they decide to follow through with opting into the solution offered.
But he didn't put any other restrictions or guidelines in place.
With that in mind, I'd like to present to all of you the new landing page video forTHE LATEST(this little newsletter), with a very, very special thank you to IMPACT Paid Media SpecialistDan Baum.
Dan, even thoughyou'll always come in second to me inSorry!, you're definitely #1 at being an outstanding video costar:
Oh, I'd watch all the way to the very end, if I were you.Trust me on that. In Zach's words, "This is a branding masterpiece."(True story.)
👉 "Landing page videos are proven to increase conversions exponentially, but do you have any great examples we should look to for inspiration?" (7-minute read + video examples)
Video has completely transformed the strategies all sales and marketing teams implement to generate more leads on our websites. Landing pages are no exception, which is why landing page videos are one ofThe Selling 7. The beautiful thing is landing page videos are some of the easiest to make yet also have one of the most significant impacts on lead generation. On top of that, they result in increases on conversions ranging from 80% up to about 250%. In this article from Director of Inbound Training Zach Basner, learn the precise landing page video framework you need to follow and get inspired by five of our favorite "in the wild" examples.
As sales teams revamp their sales process to stay current in the remote world they're faced with a number of challenges. New sales tools and processes can help, but how can sales teams actually use them effectively to reach their buyers? HubSpot, Vidyard, and a select group of Vidyard's agency partners have created 10 video scripts and email templates for remote selling that are proven to help reach more prospects, accelerate deal cycles, and provide the best customer experience possible throughout.Get your hands on thevideo scripts and email templates you need (for free!) right now.
👉 "What's the difference between a website strategy and a website design — aren't they the same thing?" (3-minute read)
A website is one of the most powerful ways in which a business or individual can reach their audience. In fact, for most companies, their website has the capacity to become their #1 salesperson, attracting qualified traffic, leads, and sales every single day of the year — even holidays! With this in mind, it must be clear that a website strategy and a website design are conceptually different. However, both should always be involved in the process of redesigning a website. In this article from IMPACT senior developer Tim Ostheimer, get the inside scoop on the exact differences between a website strategy and a website design.