Hey everyone, I'm back! It's Stephanie 👋 here with your Thursday issue of THE LATEST.
Next week is the annual INBOUND event which, of course, is virtual this year. This is my 8th year attending INBOUND and this year I was asked to be on the advisory committee to help craft the attendee experience.
The committee was responsible for a few things including creating recommended meetup agendas, determining what questions would be included in the virtual attendee profiles, and more. Recently, they asked us to share what INBOUND means to us.
I was asked to go first and what immediately came to my mind was how INBOUND has transformed me throughout the years just as INBOUND itself has transformed as an event. What started out as simply inbound marketing became this massive movement for business and personal growth. But this took years to accomplish.
Transformation is never easy.
The way the world has transformed as a result of the pandemic has been challenging for everyone in different ways. My entire job has transformed with the current inability to hold in-person events. And now, INBOUND itself has transformed from an in-person experience to a virtual one.
But transformation is vital to survival.
Today, INBOUND officially opened up the virtual event venue to attendees to start exploring and building our agendas and it looks pretty incredible. Seeing this was the first time that I felt that little spark of excitement that I always get leading up to INBOUND. Seeing the familiar lawn on D and the big INBOUND sign (pictured below), it felt kind of like the real thing. Right before my eyes, I saw the world of virtual events being transformed.
I have attended many virtual events in the past few months and they all looked the same. There was an agenda with a list of sessions, a chat panel, and sometimes an attendee list. This was the first time I saw an event try to recreate the in-person experience in a way that actually added to the event experience.
While transformation can be really difficult, it can also yield amazing things. I won't give you the old caterpillar/butterfly cliche, but it's really true. Whether you're working to transform your content strategy, your sales process, your entire business, or even your career, keep going! You've got this.
Anyway, here's THE LATEST!
👉 "What INBOUND 2020 sessions should I attend to set myself up for success in 2021?" (5-minute read)
Yeah, I'm still talking about INBOUND. But I can't stop thinking about it and it's just five days away! If you're not yet attending INBOUND you can still get a starter passfor free which includes access to spotlight sessions, audio sessions, networking, and more. If you have a powerhouse pass with full access, you can see breakout sessions including some by IMPACT's own Myriah Anderson, Zach Basner, and Marcus Sheridan! Be sure to check out this article by IMPACT Head of Editorial Content Ramona Sukhraj with thelist of sessions you should attend to set yourself up for success in 2021.
As the marketing leader at your company, creating a winning B2B marketing plan is a unique challenge. When done right, however, your people will love you for helping to grow the business with a clear strategy. But how do you even begin to create a plan that covers content, email, social, events, and more? As usual, IMPACT Editorial Director Liz Moorehead has you covered with this free B2B marketing plan template plus tips and best practices for using it.
👉 "I'm a business leader interested in attending HubSpot Training Day — what are the must-attend sessions for someone in my specific role?" (4-minute read)
HubSpot is a powerful tool for any business. It can run your website and your marketing automation, and it can be your sales team’s biggest ally. Unfortunately, too many businesses don’t realize just how much they don’t know about the platform. That's why we created HubSpot Training Day, a full-day virtual event to help businesses maximize their investments with HubSpot. In this article from IMPACT Director of Demand Generation Kristen Harold you'll find the exact sessions business leaders need to attend at HubSpot Training Day.
The Fundamentals of Social Media Marketing| Free Learn the fundamentals of social media for business, no matter what industry you're in or social channels you use, in this lesson courtesy of yours truly! This includes how to plan and optimize content for your social channels, the real deal with #hashtags, when and how to hire a social media manager, and more.