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The Latest Digital Marketing News by IMPACT
September 19, 2020

Google Ads now hides data in search terms report, IMPACT+ resources to help you achieve your sales goals, and do you need a paid media agency for Black Friday and Cyber Monday ...this is THE LATEST!

🔥 Hot off the presses

❤️ Tickets for HubSpot Training Day are now $99... unless you use my discount code "LIZHASFRIENDS" for 50% off! Whether you're a digital marketercontent managersales pro, or business leader, there's something for you at HubSpot Training Day ...even if you don't use HubSpot!

As my events-wrangling counterpart Stephanie noted in the last issue, I am currently on vacation — and I am having a freaking blast down south hanging with IMPACT pal Franco Valentino and his family.

In fact, today, we went off-roading in the woods, which I have never, ever done before. (I've always wanted to, though!)

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Of course, it was a totally bouncy, ridiculously fun, rock-climbing adventure.

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Oh, and it was a stupidly gorgeous day, to boot! 

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But the best part is that none of our phones had any service for the three or four hours we were there.

Not even a single solitary network blip strong enough to post a mouthy tweet, gratuitous cat photo, or unpopular food opinion. (For instance, all Twizzlers are gross. I will never be convinced otherwise. Wanna fight about it?)

After months and months of late nights, early mornings, and always being "on" in some form or another, it was the most unexpected and perfect little gift this vacation has given me. 

It was a blissful reminder that, even when we physically leave our computers and our work lives behind for a little while, that's not always enough. Sometimes, what we really need is to go into the woods, fill our lungs with as much fresh air as possible, climb a few rocks, and stop trying to control and know everything around you. 

Sometimes, you just need to surrender.

Anyway, here's THE LATEST!

👉 "Is it really that big of a deal that some of the data in the search terms report is now being hidden by Google Ads?" (2-minute read)

Google Ads has quietly started removing data from the search terms report. Although this may not sound like a huge deal for digital marketers to take note of, it has the potential to wreak havoc for companies doing paid ads for reporting of clicks, return on ad spend (ROAS), and more. The update was released via a notification in your Ads account, that can easily go unnoticed. In this down and dirty article from IMPACT VP of Marketing Vin Gaeta, get the inside scoop on this news on Google Ads reporting and what you need to do about it.

💬 You asked, we answered 

👉 "What are the best IMPACT+ resources for sales pros and teams to hit their goals?" (4-minute read)

If you aren’t familiar, we have an online learning platform called IMPACT+ which has a ton of great content geared towards helping sales professionals meet (and exceed) their most aggressive revenue targets. Instead of you spending time doing research into the tactics and strategies you should put in place to close out the year strong and go into the year on the best foot possible we’ve done some of the heavy lifting for you. In this article from IMPACT Community Manager Myriah Anderson, discover exactly which on-demand keynotes and courses you need if you're a sales pro who's ready to close more deals faster.

💬 You asked, we answered

👉 "We're considering working with a paid media and PPC agency for our Black Friday and Cyber Monday campaigns, but is it the right move for our company?" (6-minute read)

Curious when e-commerce businesses start thinking about Black Friday and Cyber Monday? Here’s the truth: They never stop thinking about Black Friday and Cyber Monday. The campaigns that gird these lucrative days are planned in the summer — and the aftermath lasts long after the end of November. Some e-commerce businesses see as much as a third of their annual revenue come through in the few days after Thanksgiving. Is having a paid media agency on your side for these campaigns the right move for your company? Well, in this exclusive interview with our paid media team, they dive deep to give you the candid insights and answers you need to determine if you should be working with a paid agency for Black Friday and Cyber Monday.

💬 You asked, we answered

🎒 Go back to school with IMPACT+

Yes, you need an IMPACT+ account to access these, but you won't regret it:

  • The Fundamentals of Social Media Marketing Free
    Learn the fundamentals of social media for business, no matter what industry you're in or social channels you use, in this lesson courtesy of yours truly! This includes how to plan and optimize content for your social channels, the real deal with #hashtags, when and how to hire a social media manager, and more.
  • Struggling to increase traffic, qualified leads and sales, but don’t have the budget to hire outside help? Advance you and your team’s skill set through online training, access to industry experts, exclusive peer groups and more. Get 50% off your IMPACT+ Pro membership through September 30th!

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye:

👀 In case you missed it... 

A few of my hand-selected, personal favorites from the IMPACT archives... 

📺 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

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My life.... every single day.

Have a great weekend!