Hey 👋, Kristen here! While Liz is still off enjoying her much deserved vacation, I'm here to deliver today's THE LATEST.
Some of you may already know me, but those that don't, I'm IMPACT's Director of Demand Generation, a proud dog Mom to Katie and currently counting down the days to my pandemic wedding next month.
Yes, I said pandemic wedding. 👰
We've all be dealing with our own struggles since COVID-19 took over our lives. For me, I went from being an excited bride-to-be to watching everything I had seamlessly planned for my October wedding slowly come undone over the course of a few months.
By the time July hit, it was clear that our original 275-person wedding could never happen this year.
I'm far from the only bride to have to face these tough decisions this year. Pretty much anyone with a 2020 wedding date has gone through the same emotional rollercoaster my fiance and I have.
What helped me turn things around? It may sound strange, but it was my job.
You see, events have always been a part of my career. I've had everything you can think of thrown at me, from earthquakes in Mexico to protesters storming an event and, this year, postponing Digital Sales & Marketing World due to COVID-19.
When I was sitting at home in July fretting over whether to just cancel my wedding or pivot to something new, I realized something...
My entire career had led me to this moment!
Instead of going further down an emotional rabbit hole, I tapped into work-Kristen and came up with a game plan for how to pivot this event. We made the tough decision to cut our guest list to the bare minimum, completely changed venues so we could be outside, and I hired a company to livestream the entire thing.
Once I took control of the situation, instead of getting buried by it, everything turned around and I could finally be excited for my wedding again.
If I can leave you with anything it's that these times may be tough, but it's still possible to create something great out of it!
And with that, here's THE LATEST!
👉 "How I know if They Ask, You Answer is NOT right for my company? " (6-minute read)
They Ask, You Answer can be a guiding philosophy for most types of businesses. For business leaders who focus on vision, culture, and learning, They Ask, You Answer will perfectly complement their digital sales and marketing goals, no matter your size, industry, or business type. But, there are some cases where it may not be the best fit. In this in-depth article from Revenue & Features Editor John Becker, learn the 5 signs that They Ask, You Answer may not be right for your business.
The Fundamentals of Social Media Marketing| Free Learn the fundamentals of social media for business, no matter what industry you're in or social channels you use, in this lesson courtesy of yours truly! This includes how to plan and optimize content for your social channels, the real deal with #hashtags, when and how to hire a social media manager, and more.