Earlier this week, I gave a virtual presentation to a group of students about the difference between Academic and Professional writing.
What does that mean?
Well, I started off highlighting some of the basic things like not having to write every piece of content like a 5-paragraph essay or always following MLA or APA formatting (thank goodness, am I right?).
They, of course, agreed with that making sense, but what caught them most off guard was I argued that 95% of what makes up academic and professional writing is the same!
There are foundational elements to all the writing we do. Grammar, punctuation, flow, i before e except after c, etc. etc.
So what makes up the other 5%, you ask?Audience.
Here's the example I shared with them:
"If you write a book report, you are writing that report for an artificial audience. In reality, you are writing it for one person: your teacher.
On the other hand, when you write an article aboutcritical mistakes in your SEO strategy, you are writing to real people who are going to take what you have to say and try to implement it because they want to fix a problem they have."
This likely doesn't come as a surprise to many of you, but to this group of young professionals about to enter the workforce, it connected the dots.
I went on to share the power of adding a flare of personality to your writing and how that can make your content infinitely more relatable for the audience, something you see very often here inTHE LATEST from your usual host, Liz Moorehead.
The last bit of insight I shared was the one I felt the most passionate about.
Audience + Personality = Vulnerability
When you are writing to an audience and using your personality, it requires you to be vulnerable. It's a daunting ask for anyone to make and one of the biggest challenges anyone who writes content must face.
So I challenge you to embrace that vulnerability. It won't always be fun, but it will put you on the path to becoming a great writer and a great content creator.
Anyways... here'sTHE LATEST!
🔍 "What SEO strategy mistakes should I look out for?" (8-minute read)
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