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October 31, 2020

2020 Women in Workplace report highlights very concerning COVID-19 burnout, what your 2021 video marketing strategy must include, 6 content manager tasks and realities that are downright spooky ...this is THE LATEST!

πŸŽƒ MEOW MEOW MEOW MEOW

GREETINGS, LESSERS.

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It is I, Pumpkin. πŸŽƒ

I would apologize for the disruption in your usual email newsletter schedule, but the fact of the matter is, I am not in the least bit sorry. 

In the last issue of this boorish, biped-focused missive written by my "owner" (pfft, come on now), I noted her distinct lack of inclusion or celebration of what is the most important holiday of the year β€” National Cat Day

Given that I have patiently tolerated her uncouth behavior for many years β€” must one always sing "We Didn't Start the Fire" so loudly, with such a clear lack of precision or understanding of historical events? β€” that was simply a bridge too far. I had to take action.

So, I told her Keanu Reeves was in her bathroom and locked her in there when she oh, so predictably fell into my little trap. 

And now, here we are. 

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LET THIS BE A LESSON TO YOU ALL.

You are peasants. Your insubordination will not be tolerated, so do not rub your two remaining brain cells together in a vain attempt to spark something resembling a coherent thought. Kneel before me, for this is my newsletter now. 

Also, please refresh my water bowl, I no longer like the water in it. Additionally, I will require snuggles and treats within the hour.

Oh yes, and Happy Halloween.

πŸŽƒ Women in Workplace 2020 study highlights alarming COVID-19 burnout, leaders must take action (4-minute read)

Meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow. Some ding dong named Katie wrote this article, and you can read it if you want to.

πŸŽƒ Related resources:

πŸŽƒ Your 2021 video sales and marketing strategy for your company must include these things (8-minute read)

Meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow. I don't know who this "Lindsey" person is, but if you trust her, you can read this article, too.

πŸŽƒ Related resources:

πŸŽƒ 6 downright haunting content manager tasks and realities that are too spooky for John and Liz (1-minute read + podcast)

Meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow meow. You all know my feelings about Liz, but I do rather like John, so check this podcast out if only for his sake.

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πŸŽƒ Strengthen your content muscles on November 10

The Content Creation Bootcamp on November 10 is an immersive, hands-on virtual bootcamp that will teach you exactly what you need to do to bring the right customers to your business through inbound content. 

Here's what the day looks like: 

  • Marcus Sheridan will deliver an opening workshop on creating the exact content topics that drive traffic, leads, and sales  
  • Our friends at SEMrush will discuss creating a content marketing funnel and how to find and answer the questions your buyers are asking
  • Kevin Phillips and John Becker will teach you how to maximize your subject matter experts (SMEs) to generate amazing content
  • And finally yours truly (yes me!) will share the ultimate tool guaranteed to help you drive results with every piece of content you produce

Check out the full agenda and register using code CONTENTFITNESS to get your ticket for just $250! (The regular price is $599, so woohoo!) Not sure if the bootcamp is right for you? Check out this article: Content Creation Bootcamp: Who should really be attending?

πŸŽƒ Get to know Liz's work family (new feature alert✨)

As I mentioned above, I like John. However, as IMPACT's revenue and features editor, he has the unfortunate "privilege" of working with Liz, which speaks to his courage, strength of character, and emotional fortitude. Three cheers for John. 

Meet John Becker

John-Becker

Here is what others have to say about John:

"I want to give a big THANK YOU to John Becker for making the content process fun and encouraging. We've had the opportunity to work together on three IMPACT articles the past month, and it has been a wonderful experience for me. I truly appreciate your kindness, responsiveness and overall positive attitude. Thank you for bringing humor, helpfulness and honest critique to each assignment :)." (Dia Vavruska)

Without further ado, here are a few pieces from John. I cannot speak to their true quality, as I do not know how to read:

πŸŽƒ In case you missed it... 

Here are a few of my favorites from the archives:

πŸŽƒ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a recent discussion that caught my eye:

πŸŽƒ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

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Yes. "Balance."

Behave yourselves β€” I'll be watching you!