Our purpose is to create heroes, grow businesses, and change lives.
IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
As I laid in bed this morning counting the dots on my ceiling and passively pondering the inevitable heat death of the universe, I realized something. Much like Carina's most recent article onHubSpot pros and cons, my days are almost entirely governed by weighing pros and cons.
I'll show you what I mean...
Decision 1: I should get out of bed
Con:Out of bed is the bad place, it is cold and devoid of fuzzy blankets.
Pro:Being employed is a good thing.
Decision 2: I should get in the shower
Con:Shower is the cold, wet, dark place, and there's a lot of effort involved.
Pro:Not smelling is a good thing.
Decision 3: I should get out of the shower
Con:Beyond the shower is dangerous. Here, I am cleansed, free, safe.
Pro:Ew, pruned fingers are gross.
Decision 4: I should put on real clothing
Con:Mmmm, pajamas. Nature's hug.
Pro:I will likely not be taken seriously during a meeting in a penguin onesie.
And on, and on.
Now, should you readTHE LATEST?
Con:Eh, it's Saturday and napping is awesome.
Pro:It'll take you less than five minutes to get through it, and afterward you'll be able to make smarter decisions faster — you can't lose.
I'll leave you to make your choice.
💡 Learn how your SEO strategy will be impacted by Google's new AI-powered search updates, with examples (4-minute read)
🤔 Buckle in for our completely overhauled ultimate list of HubSpot pros and cons for 2021 (20-minute read)
Is HubSpot right for your business? If you asked this question in2010, when HubSpot was just a simple marketing software for small-to-medium-sized businesses (SMBs), the answer would be much more straightforward. In 2020, however, HubSpot is not only a robust digital marketing tool, but an entire platform of tools for your marketing, sales, and customer service teams.Luck for you, IMPACT Director of HubSpot Training Carina Duffy ishere to save the day with this no-stone-unturned ultimate list of HubSpot pros and cons.
📈 As a business leader, should you focus your initial hiring efforts on sales or marketing? (4-minute read)
When a business is growing and scaling up, hiring becomes an ever more pressing issue. You want to be able to get the right people on board, and into the right seats, as quickly as possible — while making sure company culture stays intact. You don’t want under-staffing to be a hindrance that holds back your growth. But when it comes to sales and marketing, which do you hire first? In this candid analysis from Marcus Sheridan, learn precisely how you should be hiring in sales and marketing for rapid growth.
I'm so lucky.I get to wake up every morning and work with the most passionate, focused, inspiring people in our industry.
So, even though we're living in a time when it's a little harder to forge new human connections, I thought it might be fun to introduce you to a new member from my IMPACT work family each week!
Meet Melanie Collins
I've had the pleasure of working with IMPACT VP of Revenue Melanie Collins for a few years now, and we had an absolute blast rolling up our sleeves together as we (and others) helped build IMPACT's firstrevenue teamthis summer.
In addition to being a rockstar sales leader, what makes Melanie so wonderful to work with is her heart and how much she genuinely cares about people on her team. I've experienced this first-hand myself, but this story from fellow IMPACTerGenna Leporesums it up:
"This week has been a doozy. Starting last Friday, my son was very sick and then I got pneumonia. Even though as a manager, it's her job to support me, Melanie has gone above and beyond and taken deals I was working on and knocked the work out of the park.I am so grateful for the support in what's been one crazy week. You go, Mel! #dreamteam"
⚠️ Free virtual event for businesses looking ahead to 2021
IMPACT is proud to be sponsoring the Better Business Summit hosted by BBB Serving Connecticut, November 17-19!
This is a free virtual event created to help business owners not just survive 2021 but THRIVE. Join IMPACT’s own Marcus Sheridan, Zach Basner, and Carina Duffy. They're ready to help you to set up your business for success as we close out 2020 and head full-steam ahead into 2021.