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The Latest Digital Marketing News by IMPACT
December 17, 2020

7 totally inspired virtual holiday company party tips, Pinterest continues diversity and inclusion efforts, 5 ways to ace your YouTube SEO strategy, and a 2-minute business website survey ...this is THE LATEST!

🗞️  Extra, extra! Read all about it!

🎁 Give yourself the gift of digital sales and marketing education. Now through December 31, you can get an IMPACT+ PRO account for 50% off! You'll get access to 15+ marketing and sales courses, all of the on-demand recordings from our virtual events and more. Sign up today!

I'd like to take a break from my panicked dry-heaving about all the stuff I still haven't done on my holiday to do list — including the eight loaves of my famous cranberry, orange, walnut bread that aren't going to bake and send themselves — to share something.

Tomorrow, we're throwing our first-ever completely virtual company holiday party

How is it the end of the year already? How did this happen?

I'm going to save all of my usual annual reflections for the upcoming New Year's issue, but for now I'll just say that I'm floored. The year the world stood still is finally coming to a close. 

Of course, knowing our luck, something like this might happen:

haha

But, until December 32nd, here's what I'm going to do:

  • Focus like a laser on only the tasks and projects that will really make a difference going into these last couple of weeks.
  • Give myself the grace to set aside other "nice to have" tasks and projects until the New Year, because the world will not end if they wait.
  • Prepare Pumpkin for the arrival of her old snuggle pal, Nugget — my little weirdo puppy who will be joining the Moorehead household in January. 
  • Send out my Christmas cards before Groundhog Day 2021. (This would be a huge win.)

It's all too easy to get consumed by the annual end-of-year stress rollercoaster, where we obsess over all we haven't done instead of reflecting on how much we've been able to accomplish. Tonight, I urge you to take a moment and slow down. And breathe. 

Then, make your own list.

Fill it only with things that really count. Cut out all of the distraction and noise. Give yourself permission to punt projects and tasks so you can stay on track with the objectives that will genuinely make the most difference in this final countdown. I guarantee everything in front of you right now in this moment does not fall into that category.

Oh, and uh, if any of you want to add "Bake bread loaves for Liz" to your list, I wouldn't complain.

Now, here's THE LATEST.

👉 If you're planning a virtual company party, these 7 tips will totally inspire you (6-minute read + examples)

When planning for our first remote holiday party, we quickly realized that we had to rethink ways to make it fun without most of our usual in-person traditions. We worried that it wouldn’t feel like a party, that it would be boring, and that it wouldn’t bring people closer together like our traditional holiday parties had done in the past. Since the start of the pandemic, we’ve hosted all types of remote-friendly parties and learned a lot about what makes a great remote event in general. So, in this totally fun and inspiring article from IMPACT VP of Talent Natalie Davis, discover seven rockstar ideas for your next virtual team event.

📚 Related reads and resources:

👉 We can all learn from Pinterest's continued efforts around diversity and inclusion (3-minute read)

Now more than ever, brands are seeing the impact of showcasing under-represented communities within their marketing efforts. This should come as no surprise given that this is what consumers are looking for — more inclusive brand experiences. For example, 61% of Americans find diversity in advertising important. Still, true and diverse representation should be much more than a symbolic or social gesture. And in this article from IMPACT IMPACT AR Manager Shandia Drummond-Butt, you'll learn how Pinterest is making meaningful strides toward greater representation, as well as what business leaders and marketers in all industries need to know about diversity and representation.

📚 Related reads and resources:

👉 5 crazy simple ways to knock your YouTube SEO strategy out of the park (6-minute read)

You don’t need to be an expert in YouTube SEO to grow your channel, and to increase traffic, leads, and sales for your company with video. But if you make SEO mistakes on YouTube, you are downgrading your potential to show your videos to the right audience who need to watch your content because it’s an answer to a question they have. By nailing down the basics of YouTube SEO, your strategy has the potential to soar and create an audience of raving fans who can’t wait to watch your next video. And by the end of this examples-packed article from IMPACT Video Trainer Lindsey Schmidt, you'll be armed with all of the know-you need to become YouTube SEO rockstar.

📚 Related reads and resources:

🎬 What's new on the Digital Sales & Marketing Channel


Screen Shot 2020-12-17 at 7.00.53 PM

6 most costly YouTube SEO mistakes you can't afford to make

We're releasing new educational content for digital marketers, business leaders, and sales pros every single week on our YouTube Channel. Don't miss out and subscribe to our channel today

⚠️ In case you missed it...

Here are a few of my favorite recent reads you may have missed:

🌶️ Hot topics in Elite

IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a recent discussion that caught my eye for those who work in non-profits:

🎄 Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

visible-happiness

Later, squares!