New research shows how small businesses responded to COVID-19, what are the benefits of inbound marketing (really), and what to do if your best sales reps still aren't hitting their goals...this is THE LATEST!
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👉 With so much having changed in recent years, what are the real benefits of inbound marketing today?(5-minute read)
Inbound marketing is a digital marketing strategy in which a business organically earns the attention of their ideal buyers at different stages of their purchasing journey — awareness, consideration, and decision — rather than having to seek them out and competing for attention with traditional outbound marketing and advertising campaigns. In short, the promise of inbound marketing is that you no longer need to chase after your ideal buyers. Sounds amazing, right? Well, in this article from yours truly, I illuminate that yes, there are still numerous quantifiable, research-backed benefits to inbound marketing... but you still need to put in the work.