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The Latest Digital Marketing News by IMPACT
June 4, 2021

Google's dueling June/July core updates explained, 21 value proposition examples, and maximize IMPACT+ in only 10 minutes a day ...this is THE LATEST!

🔥 Hot off the presses

🎓Guess what? I launched a new IMPACT+ pro course.If you're on the fence about hiring a content manager, then this course is for you. (Psst! It includes a 15-minute course preview available to free members.)

Unabashed drama queen that I am, yesterday at 3:30 p.m., I found myself CVS parking lot with my head slumped against the steering wheel of my Jeep.

After almost a week of feeling like the living dead, the very thought of dragging my achy, chain-smoking-frog-sounding self inside to get more sore throat spray seemed akin to journeying across the wild, violent terrains of Middle Earth to throw a dumb ring into a volcano.

Of course, the task itself would have taken five minutes, tops.

So, rational adult that I am, I sat there – a human pile of self-pity – for 25 minutes dreading the deed before finally accepting my fate and stumbling in.

How many of you do this? How many of you catch yourself putting off getting something done for a period of time that (often) far exceeds how long it would have taken to just, you know, do it?

Too often we transform totally manageable tasks and projects into massive monsters, when we don't have to. 

For example, right now, you can learn what the heck is going on with Google's dueling June and July core updates in under three minutes. Or, you can discover how you can get radically better results (and make smarter decisions faster) with IMPACT+ in under 10 minutes a day.

Trust me, those are way better choices than a procrastination-induced existential crisis...

And now, here's THE LATEST...

Everything you need to know about Google's dueling June/July core updates (3-minute read)

Earlier this week (Wednesday, June 2), Google rolled out one of the many core updates it implements each year. What's more, in a rare move, they announced there would be a secondary core update happening next month. In this easy-to-understand primer from yours truly, you'll learn exactly what a core update is, what we know about the June and July updates so far, how it relates to the page experience update, and much more.

📚 Related reads and resources:

9 simple ways to get the most out of IMPACT+ in only 10 minutes a day (8-minute read)

I adore IMPACT+. It's a vibrant community of business leaders, digital marketers, sales leaders and pros, content managers, and video creators. It's also constantly being updated with new courses, members-only events, and much more. But let's face it – we're all really freaking busy. Thankfully, IMPACT Member Success Manager Connor DeLaney is here with his nine tips to get the most out of IMPACT+ in 10 minutes (or less) a day.

📚 Related reads and resources:

21 value proposition examples you can learn from in 2021 (8-minute read

If you can clearly and concisely articulate to your ideal buyers what is it that you can do for them – in a way they can understand immediately, without explanation – you've got a problem. That's why we've updated one of our most popular resources for 2021. Gather 'round the campfire, because IMPACT's Ramona Sukhraj is here with 21 fresh value proposition examples for businesses.

📚 Related reads and resources:

Upcoming events calendar

Mark your calendars, digital sales and marketing pros, because here's what's coming up:

**You'll need an IMPACT+ account in order to register. Not a pro member? Start your 14-day free trial of IMPACT+ today.

On-demand event spotlight

From the Website Optimization Summit earlier this year, here is the opening keynote on the most costly lies we tell ourselves about our business websites:

Video Template for THE LATEST (8)

In theory, your business website is supposed to be your most profitable virtual employee – closing deals left and right without ever needing a vacation, sleep, or lengthy pep talks about their growth and career. It’s more important than ever that this be true, yet too many of us are our own worst enemy, actively standing in the way of this powerful revenue-generating vision from becoming a reality.

Are you undermining your website's potential?

Psst! If you're not already a Pro member, start your 14-day free trial to gain access to our entire on-demand events library.

Weekend nonsense

Back by popular demand, here's something that makes me laugh awkwardly, loudly and (often) in public... 

Screen Shot 2021-06-04 at 4.34.58 PM

We need more innovators like this, people. 

P.S. If you hate creating social content, boy, do I have an event for you. Repurpose House is hosting an invaluable three-hour workshop on June 15, where you can create a year's worth of social posts in one day. Use the code THELATEST to save $20 when you register here

IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com.