Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
November 16, 2019

The good, bad, and ugly of HubSpot; social video trends for 2020; and how to run a They Ask, You Answer book club ...this is THE LATEST! 

💯 Jump Right into the good stuff!

👎 The #1 reason digital marketing strategies fail is a lack of buy-in from sales and leadership. But you can break the cycle with an IMPACT inbound culture workshop.

OK, here's the deal, folks.

Most of you are about to — or smack dab in the middle of — building your sales and marketing plans for next year. (I certainly am. Is it possible to drown in spreadsheets? Asking for a friend...)

Before you finalize anything, I have one piece of advice for you. If you haven't done it already, you need to read They Ask, You Answer

Now, you might be thinking to yourself, "Liz, I know you worked on the book, so you're biased."

You're not wrong about that. 

Still, I want you to consider two things.

First, I guarantee you that, after reading it, you will fundamentally change how you attack your digital sales and marketing strategies for 2020, for the better. Second, it's a quick read. (I have the attention span of a goldfish and the emotional range of a teaspoon, and even I couldn't put it down.) What do you have to lose?

If you're still not convinced, watch this video from Yale Appliance, a company that went from $30 million to $117 million in sales after reading it and embracing its philosophies. 


I'm sorry for yelling; just know I'm doing so because I care.

Actually... let's make this a little more fun, shall we? 


Send me a really funny joke (about anything!) as a reply to this email before 5 p.m. Eastern on Monday, November 18. The one that gets me to laugh the hardest will win a copy of They Ask, You Answer paid for by yours truly.

I will announce the winner in next Tuesday's edition of THE LATEST.

Now, let's get down to business.

🤔 Why go HubSpot? (A candid look at the good, the bad, and the ugly)

For businesses that have adopted the inbound methodology or are ready to, HubSpot provides an affordable selection of tools that support your marketing, sales, and service teams as they implement this new strategy. But is it the right fit for you? HubSpot is extremely powerful, but it's not always the right choice. In this candid, thorough article from IMPACT HubSpot Consultant Lexie Ward, you'll get the inside scoop on the good, the bad, and the ugly of one of the most popular digital sales and marketing solutions on the planet.

🔎 Related articles and resources

🎬 Everything you need to know about social video marketing going into 2020 (a must-read infographic)

It's been another great year for video marketing, which should come as a surprise to no one. But where should you be focusing your video publication efforts in 2020? The best way to get the answer to that question is to take a deep look at where digital marketers saw the best results in 2019 — as well as what strategies flopped spectacularly. IMPACT Head of Partnerships Nick Bennett has your back with this fantastic infographic from Animoto, which covers all of the essential social video data and trends you need to know before you next year's strategy.

🔎 Related articles and resources

📚 How to run a They Ask, You Answer book club at your company that ignites lasting change

A few weeks back, IMPACT Content Marketing Consultant Jolie Higazi received an email from one of our clients with the following question — they were planning on running a mini book club within their company with They Ask, You Answer, but did we have any recommendations on how to break up the book into "manageable chunks"? So, Jolie decided to take a page out of They Ask, You Answer, by writing this in-depth article that answers the question of how to run a They Ask, You Answer book club, along with suggested discussion questions, book club facilitation tips, and much more

🔎 Related articles and resources

✍️ Eliminate the learning curve of creating digital marketing content and start seeing immediate results with IMPACT content consulting

You understand the impact of creating content that answers the most burning questions of your potential buyers to drive real sales results. But you could use some guidance to make sure you’re doing it right and staying on top of best practices. We can help.

🎧  Latest shows and podcasts

📆 Upcoming events

  • Do you want to learn how to transform your company website into a lean, mean lead-generating machine?If so, you'll want to sign up for our live webinar on November 19 with IMPACT Director of Website Strategy Stacy Willis, who will teach you how to do just that in 45 minutes. What are you waiting for? Register for this 100% free webinar right now.
  • Hey Chicago, whaddya say? The Chicago HubSpot User Group's most popular event of the year is back! Get ready for eight short, motivational, industry-related talks from fellow HUG members at the HUG chiX event on November 20. Save your seat now now as space is limited and 125 people have already signed up!

  • Lookin' at you, Connecticut. Video expert Zachary Basner will be teaching us how to harness the power of video to generate revenue in this one-day workshop at IMPACT HQ in New Haven. Join us on Thursday, November 21 from 9:00 AM to noon (lunch is included!) to learn how to create effective one-to-one and one-to-many video that can be used throughout the sales process. Learn more and get your ticket today.

🚿 Weekend Nonsense

I may or may not have spent 15 extra minutes in the shower this morning wondering if there was a way for me to do my work from there... 


🖼️ One last thing

To this day, this was one of the most surprising A/B tests we ran with THE LATEST. (Never stop testing, folks. You never know what you'll learn.)

Have a great weekend, everybody!