Free digital sales and marketing courses
Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.
View all free coursesDigital Sales & Marketing World 2021
The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.
Learn moreDigital sales and marketing services
Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.
Learn moreFree They Ask, You Answer course
Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.
Take the course nowHire a coach
Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.
Learn moreCase studies
See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.
View case studiesThey Ask, You Answer, the book
“One of the 11 Marketing Books every CMO should read.” — Forbes
Learn moreVirtual Selling Mastery
Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.
Learn moreVirtual Selling Summit 2021
Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.
Register NowFree video sales and marketing strategy course
Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.
Take the course nowVideo Sales and Marketing World 2021
Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.
Watch past events on demandThe Visual Sale, the book
Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.
Learn moreMaster video inside your organization
Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.
Learn moreFree HubSpot sales and marketing courses
Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.
Marketing automation mastery (with HubSpot workflows)HubSpot Training Day
Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.
Watch on-demandHubSpot training and implementation
Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.
Learn moreWebsite Optimization Summit
Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.
Watch on-demandWebsite design and strategy services
Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.
Learn moreIMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company.
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Free digital sales and marketing courses
Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.
View all free coursesDigital Sales & Marketing World 2021
The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.
Learn moreDigital sales and marketing services
Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.
Learn moreFree They Ask, You Answer course
Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.
Take the course nowHire a coach
Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.
Learn moreCase studies
See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.
View case studiesThey Ask, You Answer, the book
“One of the 11 Marketing Books every CMO should read.” — Forbes
Learn moreVirtual Selling Mastery
Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.
Learn moreVirtual Selling Summit 2021
Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.
Register NowFree video sales and marketing strategy course
Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.
Take the course nowVideo Sales and Marketing World 2021
Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.
Watch past events on demandThe Visual Sale, the book
Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.
Learn moreMaster video inside your organization
Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.
Learn moreFree HubSpot sales and marketing courses
Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.
Marketing automation mastery (with HubSpot workflows)HubSpot Training Day
Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.
Watch on-demandHubSpot training and implementation
Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.
Learn moreWebsite Optimization Summit
Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.
Watch on-demandWebsite design and strategy services
Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.
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💯 Jump Right into the good stuff!
- Marketing automation: The good, the bad, and the ugly of HubSpot — is it right for you?
- Social video must-read: Essential, perspective-changing social video trends you need to know for 2020 (infographic)
- Ignite lasting change: How to run a transformational They Ask, You Answer book club at your company
👎 The #1 reason digital marketing strategies fail is a lack of buy-in from sales and leadership. But you can break the cycle with an IMPACT inbound culture workshop.
OK, here's the deal, folks.
Most of you are about to — or smack dab in the middle of — building your sales and marketing plans for next year. (I certainly am. Is it possible to drown in spreadsheets? Asking for a friend...)
Before you finalize anything, I have one piece of advice for you. If you haven't done it already, you need to read They Ask, You Answer.
Now, you might be thinking to yourself, "Liz, I know you worked on the book, so you're biased."
You're not wrong about that.
Still, I want you to consider two things.
First, I guarantee you that, after reading it, you will fundamentally change how you attack your digital sales and marketing strategies for 2020, for the better. Second, it's a quick read. (I have the attention span of a goldfish and the emotional range of a teaspoon, and even I couldn't put it down.) What do you have to lose?
If you're still not convinced, watch this video from Yale Appliance, a company that went from $30 million to $117 million in sales after reading it and embracing its philosophies.
I'm sorry for yelling; just know I'm doing so because I care.
Actually... let's make this a little more fun, shall we?
Send me a really funny joke (about anything!) as a reply to this email before 5 p.m. Eastern on Monday, November 18. The one that gets me to laugh the hardest will win a copy of They Ask, You Answer paid for by yours truly.
I will announce the winner in next Tuesday's edition of THE LATEST.
Now, let's get down to business.
For businesses that have adopted the inbound methodology or are ready to, HubSpot provides an affordable selection of tools that support your marketing, sales, and service teams as they implement this new strategy. But is it the right fit for you? HubSpot is extremely powerful, but it's not always the right choice. In this candid, thorough article from IMPACT HubSpot Consultant Lexie Ward, you'll get the inside scoop on the good, the bad, and the ugly of one of the most popular digital sales and marketing solutions on the planet.
🔎 Related articles and resources
It's been another great year for video marketing, which should come as a surprise to no one. But where should you be focusing your video publication efforts in 2020? The best way to get the answer to that question is to take a deep look at where digital marketers saw the best results in 2019 — as well as what strategies flopped spectacularly. IMPACT Head of Partnerships Nick Bennett has your back with this fantastic infographic from Animoto, which covers all of the essential social video data and trends you need to know before you next year's strategy.
🔎 Related articles and resources
A few weeks back, IMPACT Content Marketing Consultant Jolie Higazi received an email from one of our clients with the following question — they were planning on running a mini book club within their company with They Ask, You Answer, but did we have any recommendations on how to break up the book into "manageable chunks"? So, Jolie decided to take a page out of They Ask, You Answer, by writing this in-depth article that answers the question of how to run a They Ask, You Answer book club, along with suggested discussion questions, book club facilitation tips, and much more.
🔎 Related articles and resources
You understand the impact of creating content that answers the most burning questions of your potential buyers to drive real sales results. But you could use some guidance to make sure you’re doing it right and staying on top of best practices. We can help.
I may or may not have spent 15 extra minutes in the shower this morning wondering if there was a way for me to do my work from there...
To this day, this was one of the most surprising A/B tests we ran with THE LATEST. (Never stop testing, folks. You never know what you'll learn.)
Have a great weekend, everybody!