🎉 I've got a MAJORDigital Sales & Marketing World 2020announcement for y'all — quite literally minutes ago, we announced a BRAND NEW SPEAKER.Want to know who it is? You need toscroll to the bottom of this issue of THE LATESTto find out! I know, I know. It's a lot to ask of you. I'm the worst.
Surprise,LATESTnation!I'm not in my usual digs in Annapolis, Maryland. Instead, I'm coming to you live this week from IMPACT HQ in "sunny"(see: "rainy, dreary")New Haven, Connecticut...
While it's absolutely delightful to be settled in here and back with my work family, yesterday's road trip up the East Coast was... an adventure:
No, it didn't work. 😒
But you're not here for stories about my inability to function in the real world, even though I'm an adult who is (somehow) allowed to legally operate a motor vehicle.
You want juicy digital sales and marketing content—like, what the heck was up with thatlatest Google update, anyway?— that will help you make smarter decisions faster, crush your goals, and advance in your career.
So, without further ado, let's get into it...
👉 "Aside from everyone freaking out, was Google's latest update really that big of a deal? What do I need to know?" (3-minute read)
🔥 "How do we get started with inbound right now, without having to commit to an agency that may not be the right fit for us in the long run?" (find out)
You’re looking for an inbound marketing agency to help bring your business to another level. All too often, however, the sales process goes too fast. And itdoesn't take long for you to realize your agency partner never made enough time to get to know your businessor its true challenges in the first place, so as to help you achieve your most aggressive growth goals with inbound marketing.
Don’t get stuck in a long-term contractand then find out what your businessreallyneeds to be successful with inbound in the long-run. With IMPACT’s Fast Start Program, you can get your inbound marketing on the right path fast, while truly getting to know us as your agency partner,risk-free.
👉 "Some digital marketers think emojis are juvenile, so why are they good for our marketing strategy and how?" (4-minute read)
One of the biggest things people have complained about with digital communication in the past is that it often lacks humanity and soul. Instead, most days we were faced with lifeless newsletters, flat emails between coworkers and prospects, and boring social messages. Then, emojis landed and entered the mainstream as a way of bringing emotional context to our otherwise emotionless words. But emojis are divisive. Some marketers swear by them, whereas others think they only diminish content quality. In this infographic from Campaign Monitor (with analysis from IMPACT Content Marketing Trainer Connor DeLaney), learn exactly why emojis are super powerful in your marketing strategy and how to use them effectively.